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»advertising week

The Big Story: The Quest For Quality

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. So you’ve made it to the final day of Advertising Week in New York City. Congratulations. This year, the annual shindig crammed its attendees... Continue reading »
by Ryan Joe // October 4th, 2018 //
»
The Ad Industry Is Still Figuring Out How To Devise Standards Without Driving Everyone Insane

How many seals, accreditations, badges, consortiums, committees and standards can one industry support before it collapses under the weight of its own good intentions? The ad industry seems hell-bent on finding out. “There may be too many badges and seals out there,” Mike Zaneis observed on a panel during Advertising Week in New York City.... Continue reading »
by Allison Schiff // October 4th, 2018 //
»
Facebook’s Everson Atones For Facebook’s Data Sins Du Jour

Facebook may have to roll out a “sorry” button. In the meantime, there’s Carolyn Everson, Facebook’s global head of marketing solutions. After revelations last week about questionable data-sharing practices capped off by a large data breach, Everson was invited to kick off Advertising Week in New York City on Monday and address Facebook’s most recent... Continue reading »
by Allison Schiff // October 1st, 2018 //
»
Smaller Apps Adapt Their Paid Search Strategies For Apple’s New App Store

The redesigned App Store in iOS 11 creates a challenging environment for mid-tail and long-tail app developers. Apple’s primary goal with the redesign, which came along with the release of its new operating system in September, is to “make discovering apps and games easier than ever before,” the company said. The revamped App Store store... Continue reading »
by Allison Schiff // October 2nd, 2017 //
»
Facebook Messenger Wants To Give Retargeting A Makeover

Retargeting is largely associated with product ads that stalk users across the internet. But Facebook sees retargeting as a tactic that can open the door to ongoing engagement within Messenger. Ted Helwick, the Facebook product manager leading monetization efforts on Messenger, told AdExchanger that “the KPI advertisers tell us they care about most right now... Continue reading »
by Allison Schiff // September 28th, 2017 //
»
WeChat Is A Walled Garden – Does That Matter?

Tencent doesn’t like it when WeChat is called a walled garden, even though it has all the markings. “This is a form of walled garden in the same way you have Facebook or Google,” said Jon Mansell, VP of marketplace innovation at Magna Global, during a panel hosted by Tencent at Advertising Week on Monday.... Continue reading »
by Allison Schiff // September 26th, 2017 //
»
YouTube Intros Targeting And Creative Versioning Tools For Online Video

Google is opening up more intent data for targeting on YouTube and expanding its Custom Affinity Audiences offering. Beyond reaching people based on their searches on YouTube, advertisers will now be able to create segments and target video ads using data derived from Google Maps and apps. “The ultimate goal is to reach any person... Continue reading »
by Allison Schiff // September 25th, 2017 //
»
Advertising Week: Taking Measure Of Cross-Device Measurement

There’s nothing sexier than measurement. Well, that’s not true. But it was certainly a hot topic during Advertising Week. Google made cross-device announcements, Nielsen waxed poetic about the future of measurement, Facebook got reprimanded by the industry for mistakenly exaggerating its average view times for video and Tapad rolled out a new time-based metric. The... Continue reading »
by Allison Schiff // September 29th, 2016 //
»
Havas CEO On Algorithms, The (French) Family Business And Creativity’s Part in Programmatic

Yannick Bolloré, the newly appointed chairman and CEO of Havas, took to the Times Center stage Wednesday at Advertising Week to talk about changes at the French agency holding company in the wake of last year's restructuring. Bolloré, a family-owned investment group steered by Yannick’s father and famed French investor Vincent Bolloré, owns a 37%... Continue reading »
by Kelly Liyakasa // October 1st, 2014 //
»
Rocket Fuel Panel Tackles Big Data Opportunity

Figuring out how to leverage the overwhelming amount of data they collect is a critical challenge for advertisers, and one that spans industries. To shed some light on big data issues, real-time ad platform Rocket Fuel invited Forrester Research analyst Mike Gualtieri, Visible Measures CEO Brian Shin, Morpheus CMO Shenan Reed, and Verizon marketing and... Continue reading »
by Judith Aquino // September 27th, 2013 //
»
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