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» Judith Aquino

Judith Aquino

Judith is a former associate editor at AdExchanger where she covered the burgeoning world of mobile advertising. Prior to this, she wrote about marketing trends and business intelligence news at CRM magazine. Her work has appeared at the New York Daily News, TheStreet.com and Business Insider. She has an M.A. in journalism from New York University.

Articles by Judith

“Visual Ad Tech Company” WeSEE Eyes Video And US Expansion

User-generated photos and videos are a largely untapped resource for advertisers. The challenge is leveraging the inventory. A few startups have offered up solutions: GumGum helped L’Oréal place ads on publisher sites based on the hair color of women in photos and Stipple lets consumers make purchases directly from an image. British ad tech firm WeSEE is… Continue reading »
by Judith Aquino // June 5th, 2014 //
»
Forrester Report: Customers And Brands Have Different Definitions Of Value, Transparency

Companies face a paradox. Consumers want to be rewarded for their loyalty to a company or brand, but recoil when asked to share their personal data. At the same time, companies risk losing their competitive edge by not personalizing their offerings and acknowledging loyal customers. Marketers toss around terms like “value” and “transparency” when explaining… Continue reading »
by Judith Aquino // June 5th, 2014 //
»
Run CEO On Using Verizon’s PrecisionID For Deterministic Mobile Solution

Mobile attribution remains a critical challenge for advertisers. Through a partnership with Verizon (which has struck similar deals with BlueKai, BrightRoll and Turn) the demand-side platform (DSP) provider Run is tackling the challenge of deterministic measurement and mobile attribution via its solution Device Connect. AdExchanger spoke with CEO Seth Hittman and product manager Kim Glaser.… Continue reading »
by Judith Aquino // June 3rd, 2014 //
»
Apple Giveth App Marketing Features, Taketh Away List Discovery

Apple unveiled more ways for mobile app developers to monetize their products, among other announcements, at its World Wide Developers Conference (WWDC) on Monday. CEO Tim Cook noted during his keynote that the iOS App Store has more than 1.2 million apps and consumers have downloaded more than 75 billion apps. Starting in the fall,… Continue reading »
by Judith Aquino // June 2nd, 2014 //
»
Q1 Roundup: Mobile App Inventory Demands To Bypass Mobile Web

Mobile and video ad spend are rising and, while North America is the leader in ad spend, Europe is catching up, according to quarterly reports from ad exchanges Turn and Smaato. Increased competition for inventory continued to drive up effective cost per thousand impression (eCPM) rates across channels, reported Turn. Social media eCPM rose 64%,… Continue reading »
by Judith Aquino // May 30th, 2014 //
»
TheAmplify Bets On Instagram

Vendors are racing to offer advertising solutions for Instagram, which recently struck a multimillion-dollar ad deal with Omnicom. One such company is Culver City, Calif.-based startup theAmplify. The 11-employee firm pegs itself as an “Instagram marketing agency.” AdExchanger spoke with President Justin Rezvani. AdExchanger: What problem are you trying to solve? JUSTIN REZVANI: We want to… Continue reading »
by Judith Aquino // May 29th, 2014 //
»
Mobile App Analytics Consolidation: Microsoft Scoops Up Capptain, App Annie Buys Distimo

Mobile app analytics is an increasingly competitive space, as reflected by two acquisitions unveiled Wednesday. Mobile app analytics firm App Annie acquired its competitor, the mobile analytics company Distimo, and Microsoft also bought a mobile app analytics startup. Based in San Francisco, App Annie’s services include app-ranking data, app store SEO tools and marketplace intelligence.… Continue reading »
by Judith Aquino // May 28th, 2014 //
»
FreakOut On Mothers And Why Advertisers Need A Separate Mobile DSP

FreakOut, a Japanese demand-side platform (DSP), received the green light to issue an IPO on the Tokyo Stock Exchange’s Mothers Index on June 24. The estimated initial offering price is $19 per share, or about $120 million. AdExchanger spoke with Yugo Asato, CEO and co-founder of the mobile DSP Dobleas (a FreakOut spin-off in 2012),… Continue reading »
by Judith Aquino // May 28th, 2014 //
»
Voxel Eyes Opportunities In Try-Before-Install App Ads

App install ads are hot, but what if the apps they advertise are not? Palo Alto, Calif.-based startup Voxel hopes to add an additional dimension to app-install ads via a feature that lets users click on an ad to sample the app in a 30- to 60-second demo that takes over the device’s screen. “We’re… Continue reading »
by Judith Aquino // May 27th, 2014 //
»
The Trouble With App Install Ads

App install ads may be a lucrative product for Facebook, Google and other vendors, but they’re becoming too expensive for app developers, especially since scaling is still a problem for the units. “We found it difficult to acquire new users on mobile devices because it’s super expensive,” said Kenny Rosenblatt, founder and CEO of Arkadium… Continue reading »
by Judith Aquino // May 22nd, 2014 //
»
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