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»install ads

Voxel Eyes Opportunities In Try-Before-Install App Ads

App install ads are hot, but what if the apps they advertise are not? Palo Alto, Calif.-based startup Voxel hopes to add an additional dimension to app-install ads via a feature that lets users click on an ad to sample the app in a 30- to 60-second demo that takes over the device’s screen. “We’re... Continue reading »
by Judith Aquino // May 27th, 2014 //
»
Why App Re-Engagement Ads Are The Next Big Thing In Mobile Advertising

As new apps continue to flood the market, it has become harder for app developers to acquire new users, forcing developers and marketers to think beyond installs to drive more revenue. Apple said on Tuesday that App Store customers spent more than $10 billion in 2013 and that it has paid developers $15 billion to... Continue reading »
by Judith Aquino // January 7th, 2014 //
»
 

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