Paramount’s CTV Wing Achieves Its Second Quarter Of Profitability In A Row
The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday’s earnings call.
Topic
CTV
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Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting
On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.
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Vibe.co Hopes Its AI Tools Will Help Bring Back The Wacky Local TV Ad
On Tuesday, self-serve CTV platform Vibe.co announced its new suite of four different AI-powered features, including a video ad generator.
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OPINION: The Sell SiderEscaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges
The programmatic open marketplace is designed to sustain the business models of ad tech, agencies and consultancies, rather than serving the interests of advertisers, audiences and media owners. It cannot be fixed. It must be rebuilt.
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The iOS Escape; The Tech IPO Freeze
Disney redirects subscribers to its site to avoid Apple’s App Store fee; ad tech IPOs are in a lull, but the tech companies that are going public rely on ads for growth; and a Democratic PAC spent $30 million on Spanish-language ads.
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How Expedia’s TV And Digital Teams Became Travel Buddies
The “set-jetting” phenomenon means TV advertising and, more specifically, CTV advertising is a natural fit for travel brand Expedia promote its service.
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OPINION: Data-Driven ThinkingAdvertisers, Brace Yourselves: The Era Of Paid, Ad-Free Social Media Is Here
With the growing number of social media users paying for a premium and often ad-free service, how can marketers engage these audiences?
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OPINION: On TV & VideoPulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV
A significant amount of the ad inventory distributed to CTV audiences is actually sold via linear. This is especially prevalent with FAST networks, which currently account for 20%-25% of ad-supported streaming.
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The Airbnb Waiting Game; The Google Ads Executive Overhaul
Airbnb gets one step closer to launching a retail media biz; Google shakes up its ad tech executive team; and streamers struggle to balance ad and subscriber revenues.
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What Would Local TV Broadcasters Do If It Weren’t For Political Advertising Revenue?
You probably didn’t need me to tell you that things aren’t looking super great for the local TV broadcast industry these days, financially speaking. But just in case you need quantitative proof, consider the fact that many of the largest broadcasting companies are considered a credit risk.
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Curation Critics Cry Foul; Hot Ad Market Trends For 2025
Publishers are skeptical that “curation” is actually doing anything for them. Plus, what’s coming up in 2025?
Must Read
The Trade Desk Maintains Its High Growth Rate And Touts New Channels
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
After The Election, News Corp Has Harsh Words For Advertisers Who Avoided News
News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”
LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.
Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
NYT’s Ad And Subscription Revenue Surge As WaPo Flails
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
How Kenvue Avoided $3 Million In Wasted Media Spend
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.