CTV

Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for each viewer.

Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.

At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.

Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The conversation has evolved from where streaming is headed to how marketers drive better performance today. The content and conversations focused on how AI can improve campaign execution, how data can sharpen targeting and measurement and how channels work together within broader omnichannel strategies.

Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.

During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results.

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.

Keywords, Kinda The tabs, they are a-changin’. As in, campaign analytics tabs and what they’re meant to show advertisers.  The biggest shift has been the move from “analytics” to “insights.” “Analytics” used to mean detailed, exportable data that brands could plug into their own systems. “Insights,” by contrast, are curated summaries and useful-sounding takeaways about […]

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality and their overstuffed inboxes.

Netflix expands its ad ambitions with new programmatic tools; OpenAP pushes cross-publisher CAPI measurement for TV ads; Starlink bidstream data reportedly fuels surveillance tracking.

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality.

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts, including that it’s joining a CAPI-focused initiative led by OpenAP.

AdExchanger Senior Editor Alyssa Boyle and Associate Editor Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon.

TelevisaUnivision is making a three-pronged upfront pitch this week: sports, streaming and culture.

Agentic media buying may cut middlemen or add more chaos; Grocers are remodeling for retail media amid rising costs; Peacock is betting on the booming microdrama trend.

NBCU kicked off the 2026 upfront week with an original take on a not-so-original trend: ad performance. NBCU touted how it’s tapping into modern marketing hot topics, such as sports and AI, to drive ad performance.

Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad product called Dynamic TV Creative.

PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.

Replacing TV upfront presentations with client dinners originated with Paramount in 2023. Roku followed suit last year under the leadership of Jay Askinasi, who appreciated the approach when he was on the buy side. This year, Roku hosted several client dinners with all of the major holding companies as well as independent agencies in April, each with about 70 people per dinner.

Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform MNTN.

TTD confirmed that this CTV publisher’s errors would have made its UID2s useless for ad targeting. But TTD also said it wouldn’t have had enough information to flag the issue.

On Wednesday, Warner Bros. Discovery hosted its first quarterly earnings call with investors since agreeing to sell itself to Paramount SkyDance over Netflix in late February.

On Wednesday, Josh D’Amaro led his first earnings call as the new CEO of Disney. The company closed last quarter with $25.2 billion in revenue, a 7% year-over-year increase. Disney Entertainment advertising revenue rose 5% YOY, but ESPN ad revenue was down 2% YOY, although subscription and affiliate revenue was up 6%.

There is a clear set of capabilities that CTV OEMs and streamers can offer advertisers that the original content owner cannot. Here are the most material gaps that the buy side experiences between supply sent from the publisher and supply sent from distributors.

Programmatic enemies make better friends in the AI era; social video projected to outgrow CTV this year; and apps are integrating into chatbots, but where are the users?

Paramount Skydance’s planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by the end of Q3.

Amazon has packaged a handful of upgrades to its ads measurement solutions, obviously catered to TV and streaming media advertisers.

Going viral isn’t great; AI search is a nightmare; and CTV is forcing everyone to get along.

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity.

Roku’s two content offerings, The Roku Channel and Howdy, are both performing well, the leadership disclosed during a recent earnings call. But streaming numbers aside, the company is finding ways to translate engagement into revenue.