CTV

Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.

Who says TV is the only media channel that could benefit from converged buying?

The problems with FAST’s rapid growth; streaming viewers get a bot-powered alternative to subscriptions and ads; and IAS uncovers a mobile app fraud network that infected millions of devices.

PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.

Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials.

Display advertising is old and busted. Streaming CTV is the new hotness. Obviously, those aren’t the exact words Magnite CEO Michael Barrett used, but it’s pretty much what the numbers say.

While the outcome of Paramount Skydance’s bid for Warner Bros. Discovery hangs in the balance, Paramount is laser-focused on driving streaming growth.

On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.

Buyers dig Netflix’s ad platform changes; OpenTable puts the “restaurant” in “RMN”; and Google and Amazon blame human error even when it’s AI’s fault.

The future of retail media depends on a shift away from siloed in-store and online metrics to a full-funnel approach that reflects how customers actually shop.

OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.

The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions.

Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct TV and streaming ad sales. The platform launch and company rebrand strive to highlight the role of TV and streaming as an upper-funnel awareness channel.

A 2004 statute prevents owning enough TV stations to reach 39% of households. But without the scale afforded to other digital content companies, local TV is at a competitive disadvantage.

Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance’s difficult week.

AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down.

“Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to the top leaders influencing the video advertising landscape.

At the risk of getting dorky with sports metaphors, DTC agency Rain the Growth already has a game plan to make sure its programmatic placements are a slam dunk.

Twitch gets into pause ads; CEOs would love to stop talking about AI agents; and so would brands and publishers, actually!

The kids companies Hasbro and Animaj have formed a co-venture for selling their ads on YouTube and streaming media.

Roku has a simple equation for generative AI: cheaper content production leads to more viewing time and engagement which leads to more ad spend.

Google faces another antitrust investigation; Americans want free, ad-supported news; and the K-shaped economy dings mass-market manufacturers.

Three quarters in and MNTN CEO Mark Douglas isn’t changing his script: small businesses need performance-driven CTV they can measure.

Programmatic’s biggest promise was never automation for its own sake. It was accountability. But today, the industry is moving from reporting performance to steering performance.

The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. Ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas.

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday, from Anthropic and OpenAI to Salesforce and Meta.

When it comes to managing fraud, there are four steps CTV publishers should take to remove bad actors from the supply chain.

Wall Street is falling out of love with SaaS; OpenAI has an “ads integrity” unit; and the Super Bowl is getting more personalized.

“Performance CTV” oversimplifies how television actually drives value, and the focus on performance all but guarantees that campaign results will be misinterpreted.