CTV

CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.

HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.

People don’t really gather around water coolers anymore. But that doesn’t mean streaming and live events can’t still create water cooler moments like there once were for broadcast audiences watching appointment TV.

Law firms are targeting marketers for class action suits; Discord is trying to go mainstream; and ICE’s media presence is getting unavoidable.

If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress.

Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns

Marketers are buying more CTV inventory programmatically than ever before. But what about linear inventory?

AI-enabled advertising could reduce ad loads on pages; Jimmy Kimmel is (still) causing a stir; and Microsoft is building an AI marketplace to ensure fair compensation for publishers.

YouTube backpedals on banning COVID and political misinfo; Tylenol pushes back against Trump’s claims that it causes autism; and Disney doubles down on linear TV and raises Disney+ prices after its Kimmel boycott threat.

Kimmel’s back, baybee; would ads make Wikipedia better, actually?; and Amazon gets accused of dark patterns.

What will the ad tech industry look like five years from now? The audience at CIMM’s Summit earlier this week weighed in with their predictions.

Jimmy Kimmel Live has been suspended due to comments on Charlie Kirk; Samsung is bringing ads to your fridge; and TTD eliminates the Programmatic Table.

Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.

The old approach to media and measurement is no longer sustainable. AI is now embedded across every step of the media value chain, and AI is only as good as the data it’s fed.

CTV, like digital display before it, is facing fraud and mislabeled information. The prevailing advice for advertisers is to go directly to the networks and streaming platforms. However, buying direct comes with a fraud risk itself.

On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small businesses to use in their CTV campaigns.

Concrete findings on how effective QR codes are at driving ad interactions are now available, and some industry best practices are emerging.

SSPs aren’t thrilled by TTD characterizing them as “resellers”; Amazon DSP just announced a new partnership to sell Netflix inventory; and pharma brands will be subject to stricter regulations, per the FDA.

GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.

Brands don’t feel secure enough to lock in huge CTV deals outside of live sports. So what happens to all of that nonsports content spread out across streaming channels?

To QR or not to QR, that is the question. But here’s a better one: Shouldn’t TV studios first guarantee that the products featured in made-for-TV shoppable moments are ones viewers actually want?

Pause ads are going programmatic, as connected TV ad buying becomes more automated. Plus: how publishers are proposing to be compensated by AI companies – and the odds that they’ll receive what they are asking for.

Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV as a way to explain its rebranded vibe to prospective new users.

The American College of Education partnered with performance TV company MNTN to better reach its audience of adults seeking higher education.

Amazon gets a taste of its own AI medicine; LinkedIn continues its pivot to video; and YouTube and Fox are on a fight.

Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP.

CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing avenues they’re used to working with, like paid social. For Wildgrain, a DTC subscription service for artisan breads and other grain-based foods, this argument proved to be very compelling.

For all of Ad Tech Land’s excitement about new and emerging CTV-specific ad formats, many commercial brands are still hesitant to try some of these new formats for themselves.

The IAB Tech Lab video classification updates introduced much-needed clarity. But valuable inventory, now categorized differently, is being deprioritized or rejected, even though its performance hasn’t changed.

The competitive set has shifted and it’s stacked against independent DSPs. But, instead of chasing what competitors already own, TTD can own what they can’t: trust.