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»artificial intelligence

Leading-Edge Use Cases For AI In 2021, With IBM’s Bob Lord

Industry Preview is a special, limited-run audio series featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising.  Brands have long been sold the vision that artificial intelligence will one day supercharge their marketing plans, but results have been... Continue reading »
by AdExchanger // January 20th, 2021 //
»
Industry Preview: Getting Beyond The AI Buzzwords With David Jones

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021.  This podcast is sponsored by IBM Watson Advertising. The term “artificial intelligence” gets tossed around to loosely describe everything from dynamic creative optimization and automated media planning to... Continue reading »
by Allison Schiff // January 14th, 2021 //
»
Bob Lord, IBM’s SVP of cognitive applications and blockchain
On AI And Ad Tech: 3 Questions For IBM’s Bob Lord

IBM has been banging the drum for years about the role artificial intelligence can play to support everything from cancer treatment to retail personalization. More recently, though, IBM has started to prioritize practical advertising applications of its cognitive computing system, Watson. Last month, IBM brought its AI to ad tech through partnerships with Xandr, Magnite,... Continue reading »
by Allison Schiff // November 23rd, 2020 //
»
How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with aggregated online and offline shopping behavior.
IBM’s Watson Advertising Broadens Its Weather Targeting With Nielsen Sales Data

How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with aggregated online and offline shopping behavior. IBM Watson Advertising released a tool on Monday that expands its weather targeting capabilities by using artificial intelligence to analyze the relationship between weather data from The Weather Company,... Continue reading »
by Allison Schiff // September 14th, 2020 //
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After Sale To PE Firm, IBM Watson Marketing Rebrands As Acoustic

The TDB company that was formed when IBM sold the bulk of its Watson Marketing portfolio to private equity firm Centerbridge in April finally has a name: Acoustic. Acoustic is starting out with a large stable of clients – around 3,500 – inherited from IBM, and a headcount of 1,100. It’s also hiring, with a particular focus... Continue reading »
by Allison Schiff // July 15th, 2019 //
»
How Indie CDP Amperity Taps AI On Behalf Of Brooks And Other Brands

Salesforce and Adobe have lately rushed into the customer data platform category. But independent CDPs aren’t standing still. Amperity, a machine learning-focused CDP, lately updated its platform with new AI capabilities that can combine disparate consumer data into unified profiles, said Chris Jones, SVP of product management, who joined Amperity from Microsoft last year. Additionally,... Continue reading »
by Allison Schiff // June 27th, 2019 //
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Ebay Tests AI Recommendation Tool To Up The Ante On Its Marketing Experiments

Large marketers are constantly running scores of experiments on their media investments. That can make optimization tricky, said Sadie Daryan, eBay’s global head of display and app marketing. And so eBay has been playing around with a tool from marketing intelligence startup Admetrics, released Tuesday, that uses AI to automatically run thousands of concurrent tests... Continue reading »
by Allison Schiff // June 18th, 2019 //
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Contentsquare Raises $60 Million Series C For A Big Bet On AI

Paris-based analytics platform Contentsquare said Monday that it’s raised a $60 million Series C just one year after announcing its $42 million Series B. The fresh round, led by French private equity firm Eurazeo, brings the company’s total funding to $120 million since 2016. This raise, like the last, is going toward research and development... Continue reading »
by Allison Schiff // January 28th, 2019 //
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The Associated Press Uses AI To Boost Content And Video Volume

Like most publishers, The Associated Press (AP) is evaluating ways it can increase video and article output without straining its staff or resources. A few years ago, the AP began researching ways it could leverage artificial intelligence and machine learning to improve its internal processes. The publisher then formed a cross-functional AI committee to vet... Continue reading »
by Kelly Liyakasa // February 20th, 2018 //
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At TGI Fridays, Cross-Channel Messaging Is A Dish Best Served Personalized

TGI Fridays has a growing appetite for artificial intelligence (AI) and personalization. AI tech is a strategic investment area for the casual dining restaurant chain this year, said James Washington, TGIF’s product manager for digital platforms. Top-of-the-agenda use cases include improving the dining experience and enhancing the brand’s cross-channel messaging strategy, both of which hinge... Continue reading »
by Allison Schiff // January 25th, 2018 //
»
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