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»artificial intelligence

Comic: 2021 Bingo Card

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // September 24th, 2021 //
»
Hawke Media Is Challenging Brands to “Dump” Their Agencies

Erik Huberman, CEO and founder of marketing consultancy Hawke Media, has some pretty strong – if not outright harsh – words for most media agencies out there: “They’re full of [expletive].” Before founding the Los Angeles-based company in 2014, Huberman launched and sold two commerce companies – Swag of the Month and Ellie – and... Continue reading »
by Tony Rifilato // August 19th, 2021 //
»
AI, No Lie: A Definition And Review Of Marketing Use Cases

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Sarah Rose, SVP International Digital Operations, Data & Platform Ops at IPG’s Kinesso. Artificial intelligence is a heavy and complex topic with tons of deep ethical complications, confusing applications and unknown... Continue reading »
by AdExchanger Guest Columnist // July 12th, 2021 //
»
Leading-Edge Use Cases For AI In 2021, With IBM’s Bob Lord

Industry Preview is a special, limited-run audio series featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising.  Brands have long been sold the vision that artificial intelligence will one day supercharge their marketing plans, but results have been... Continue reading »
by AdExchanger // January 20th, 2021 //
»
Industry Preview: Getting Beyond The AI Buzzwords With David Jones

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021.  This podcast is sponsored by IBM Watson Advertising. The term “artificial intelligence” gets tossed around to loosely describe everything from dynamic creative optimization and automated media planning to... Continue reading »
by Allison Schiff // January 14th, 2021 //
»
Bob Lord, IBM’s SVP of cognitive applications and blockchain
On AI And Ad Tech: 3 Questions For IBM’s Bob Lord

IBM has been banging the drum for years about the role artificial intelligence can play to support everything from cancer treatment to retail personalization. More recently, though, IBM has started to prioritize practical advertising applications of its cognitive computing system, Watson. Last month, IBM brought its AI to ad tech through partnerships with Xandr, Magnite,... Continue reading »
by Allison Schiff // November 23rd, 2020 //
»
How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with aggregated online and offline shopping behavior.
IBM’s Watson Advertising Broadens Its Weather Targeting With Nielsen Sales Data

How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with aggregated online and offline shopping behavior. IBM Watson Advertising released a tool on Monday that expands its weather targeting capabilities by using artificial intelligence to analyze the relationship between weather data from The Weather Company,... Continue reading »
by Allison Schiff // September 14th, 2020 //
»
After Sale To PE Firm, IBM Watson Marketing Rebrands As Acoustic

The TDB company that was formed when IBM sold the bulk of its Watson Marketing portfolio to private equity firm Centerbridge in April finally has a name: Acoustic. Acoustic is starting out with a large stable of clients – around 3,500 – inherited from IBM, and a headcount of 1,100. It’s also hiring, with a particular focus... Continue reading »
by Allison Schiff // July 15th, 2019 //
»
How Indie CDP Amperity Taps AI On Behalf Of Brooks And Other Brands

Salesforce and Adobe have lately rushed into the customer data platform category. But independent CDPs aren’t standing still. Amperity, a machine learning-focused CDP, lately updated its platform with new AI capabilities that can combine disparate consumer data into unified profiles, said Chris Jones, SVP of product management, who joined Amperity from Microsoft last year. Additionally,... Continue reading »
by Allison Schiff // June 27th, 2019 //
»
Ebay Tests AI Recommendation Tool To Up The Ante On Its Marketing Experiments

Large marketers are constantly running scores of experiments on their media investments. That can make optimization tricky, said Sadie Daryan, eBay’s global head of display and app marketing. And so eBay has been playing around with a tool from marketing intelligence startup Admetrics, released Tuesday, that uses AI to automatically run thousands of concurrent tests... Continue reading »
by Allison Schiff // June 18th, 2019 //
»
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