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Articles by AdExchanger

Chris White
Connecting CPG Advertising Strategies To Business Outcomes

This article is sponsored by Xandr. To an outsider, advertising can often be perceived as glorified and theatrical. While at times true, in reality advertising is the means to an end for a particular business goal. The goals vary across industries. In healthcare, for example, it might be educating communities about COVID vaccinations, while in... Continue reading »
by AdExchanger Content Studio // April 13th, 2021 //
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The Future Of Mobile Advertising Is Privacy-First – It’s Time To Get Onboard With Apple’s SKAdNetwork

This article is sponsored by the Post-IDFA Alliance, including Chartboost, Fyber, InMobi, Liftoff, Singular, Adcolony and Vungle. When it comes to the impending App Tracking and Transparency (ATT) framework that is included in the iOS 14.5 update, everyone has their own opinion. There are those who believe Apple has truly altruistic motives to deliver greater... Continue reading »
by AdExchanger Content Studio // April 12th, 2021 //
»
Getting It Right: Leveraging Data Science To Hit CTV Budgets

This article is sponsored by Xandr. We have all encountered the problem: What's promised is not always what's delivered.  In the past decade, advertisers have seen a seismic shift in how consumers receive media. With more on-demand services added every year, the future of entertainment is becoming evident. This change comes with many challenges, but... Continue reading »
by AdExchanger Content Studio // March 30th, 2021 //
»
Geoffroy Martin
5 Tips for Brands as the Ecommerce Acceleration Transforms Marketing

This article is sponsored by Criteo. Since mandated quarantines and reduced in-store shopping first became our reality early in 2020, global ecommerce has experienced a rapid rise. There have been millions of first-time ecommerce buyers, and as consumers have become accustomed to the convenience of the e-commerce experience, it is likely the new shopping behaviors... Continue reading »
by AdExchanger Content Studio // March 29th, 2021 //
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iOS 14.5 Will Bring Challenges For Advertisers, But Also New Opportunities For Those Who Get It Right

This article is sponsored by the Post-IDFA Alliance including Chartboost, Fyber, InMobi, Liftoff, Singular, Adcolony and Vungle.  With the iOS 14.5 update rapidly approaching later this month, many advertisers are preparing for the worst. Who can blame them? At this point, they’ve heard the warnings about unmeasurable ad inventory and slow publisher adoption of the... Continue reading »
by AdExchanger Content Studio // March 11th, 2021 //
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Derek Wise
4 Questions Driving the Future of Identity Without Third-Party Cookies

This article is sponsored by Oracle. If you spent most of 2020 counting down the days until 2021, then you’re not alone. For marketers, and almost everyone else for that matter, 2021 represents a hopeful restart – a potential shift back to normalcy, where budgets return to their pre-pandemic levels, plans are executed at a... Continue reading »
by AdExchanger Content Studio // March 3rd, 2021 //
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Clinger right side
Countdown to Cookieless: Five Criteria to Evaluate Today’s Identity Solutions

This article is sponsored by LiveRamp. After an unprecedented 2020, this year has already seen a series of announcements around the impending end of third-party cookies, restrictions on mobile IDs and potential solutions. As the ad ecosystem evolves rapidly, it’s clear there is an immediate need for identity solutions that restore consumer trust, are durable... Continue reading »
by AdExchanger Content Studio // February 24th, 2021 //
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IDFA Is Going Away, So What Should Mobile App Publishers Do To Prepare?

This article is sponsored by the Post-IDFA Alliance including Chartboost, Fyber, InMobi, Liftoff, Singular, Adcolony and Vungle. Last June, Apple announced the beginning of the end for the Identifier for Advertisers (IDFA) at the app level. Starting with the upcoming iOS 14.5 update, app publishers, DSPs and mobile measurement partners will no longer have default... Continue reading »
by AdExchanger Content Studio // February 23rd, 2021 //
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Why The CTV Industry Must Focus On Infrastructure This Year

This article is sponsored by Publica. Traditional analog TV relied upon broadcast signals such as amplitude, phase and frequency to scale in the early days of television. It was this infrastructure, coupled with programming schedules, that enabled marketers to invest in TV media for the first time in 1941. Now, 80 years later, the TV... Continue reading »
by AdExchanger Content Studio // January 28th, 2021 //
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3 Lingering Myths About the Streaming Ad Opportunity

This article is sponsored by Tubi. Over the last few years, streaming has become a cultural force – changing the way entire segments of the population navigate and consume TV. Seventy-nine percent of people now report using streaming services to watch TV, according to a recent MRI Simmons Cord Evolution Study. Another study by eMarketer... Continue reading »
by AdExchanger Content Studio // January 22nd, 2021 //
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