A year ago, agentic advertising was mostly theoretical. AdExchanger Managing Editor Allison Schiff sat down with Vlad Stesin, CEO and Co-Founder of Optable, to talk about what’s actually changed — and which companies are doing real work rather than chasing the buzzword. Stesin breaks down why workflow automation is the unglamorous but essential starting point for agentic ad tech, what Publicis’s $2.2 billion acquisition of LiveRamp signals about where value sits in this new landscape, and what it actually looks like when a buy-side AI agent transacts with a publisher built on agent-ready infrastructure. The throughline: this isn’t about new technology existing. It’s about a real change in behavior — and that shift is finally underway.
