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»ad tech acquisition

Airship has acquired ASO specialist Gummiecube.
Airship Gets Into App Store Optimization With The Acquisition Of Gummicube

App store discoverability has always been a battle. But the rising cost of paid user acquisition coupled with Apple’s recent privacy changes on iOS means the gloves are off. “Optimizing and maximizing the organics you can get becomes really important when there’s less efficiency in the user acquisition funnel,” said Dave Bell, CEO and co-founder… Continue reading »
by Allison Schiff // June 1st, 2022 //
»
Toyota Pulls Olympic TV Ads In Japan; Tinuiti Buys Bliss Point Media

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Toyota Juggles Five Rings Toyota pulled its television advertising in Japan to avoid blowback, because the Olympic Games are widely opposed in the host country, especially after a recent spike in COVID-19 cases. It’s a bitter pill for Toyota, which is one of a… Continue reading »
by AdExchanger // July 20th, 2021 //
»
Gartner’s Ad Spend Survey At Odds With Agency Consensus; Captify Finds A Buyer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Boom Or Bust?  New forecasts from Dentsu, WARC and others indicate the ad business is in for a boom year in 2021. GroupM projects the US ad market to grow by 15%, and global growth forecasts range from 6.4% (Magna) up to 10.4% (Dentsu).… Continue reading »
by AdExchanger // July 15th, 2021 //
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Tim Cook Pushes Back Against Epic Games; Xandr’s Future Is Unclear

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim Talks Move over Epic, it’s Tim’s turn. The Apple CEO had his say in federal court on Friday as part of a lawsuit Epic filed after its hugely popular game Fortnite was removed from the App Store last year for flouting Apple’s requirement… Continue reading »
by AdExchanger // May 24th, 2021 //
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TikTok Intros Shopping And Retargeting Ads; DoubleVerify Seeks $4.2B Valuation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTocking Dollars TikTok wants in on the ecommerce action that has skyrocketed during the COVID-19 pandemic. It’s introducing new ad formats designed for purchase conversions on the platform. Business Insider reports that the Chinese video app plans to roll out new tools l that… Continue reading »
by AdExchanger // April 14th, 2021 //
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Spotify is acquiring podcast monetization and publishing platform Megaphone from its parent company, Graham Holdings, in a deal reportedly worth $235 million.
Spotify Snaps Up Podcast Ad Platform Megaphone For $235 Million, Doubling Down On Programmatic

Spotify is acquiring podcast monetization and publishing platform Megaphone from its parent company, Graham Holdings, in a deal reportedly worth $235 million. The acquisition, announced Tuesday, underscores the streaming audio platform’s ongoing big bet on programmatic and is only the latest in a series of moves Spotify has made to support its growing podcast platform.… Continue reading »
by Allison Schiff // November 10th, 2020 //
»
After a harsh first half of the year – Q2 was particularly gloomy – the M&A market is starting to rebound.
LUMA: Investor Confidence Is Coming Back, And Q3 Was The Turning Point

After a harsh first half of the year – Q2 was particularly gloomy – the M&A market is starting to rebound. Deal activity was up in the third quarter with particular momentum in gaming and digital audio, although ad tech and mar tech made a respectable showing, according to a Q3 market report from investment… Continue reading »
by Allison Schiff // October 7th, 2020 //
»
Amobee Closes Videology Deal As The Duo Chart A Course To Take On Advanced TV

Amobee just crossed the final T on its acquisition of advanced TV and video ad platform Videology. The deal, which closed on Tuesday, marks both the end of a tumultuous few years for Videology and a fresh start for a company that foundered despite solid technology and a shrewd vision. The Videology name will be… Continue reading »
by Allison Schiff // August 28th, 2018 //
»
InMobi Acquires AerServ For $90 Million To Get A Leg Up On In-App Header Bidding

Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps. The deal, announced Wednesday, will bring together their respective programmatic exchanges to create “fair auction dynamics for in the in-app space,” said Abhay Singhal, InMobi’s CRO and co-founder.… Continue reading »
by Allison Schiff // January 10th, 2018 //
»
With AOL, Verizon Finally Gets Expertise In Mobile Video Advertising

Mobile is big and video is big – and putting the two together presents a gargantuan advertising opportunity that Verizon will be primed to capture if it closes on AOL. “Verizon has been trying to figure out how to grab a bigger share of the ad tech pie, so the move makes sense strategically on… Continue reading »
by Liz Rowley // May 12th, 2015 //
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