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»ad tech acquisition

Spotify Snaps Up Podcast Ad Platform Megaphone For $235 Million, Doubling Down On Programmatic

Spotify is acquiring podcast monetization and publishing platform Megaphone from its parent company, Graham Holdings, in a deal reportedly worth $235 million. The acquisition, announced Tuesday, underscores the streaming audio platform’s ongoing big bet on programmatic and is only the latest in a series of moves Spotify has made to support its growing podcast platform.... Continue reading »
by Allison Schiff // November 10th, 2020 //
»
After a harsh first half of the year – Q2 was particularly gloomy – the M&A market is starting to rebound.
LUMA: Investor Confidence Is Coming Back, And Q3 Was The Turning Point

After a harsh first half of the year – Q2 was particularly gloomy – the M&A market is starting to rebound. Deal activity was up in the third quarter with particular momentum in gaming and digital audio, although ad tech and mar tech made a respectable showing, according to a Q3 market report from investment... Continue reading »
by Allison Schiff // October 7th, 2020 //
»
Amobee Closes Videology Deal As The Duo Chart A Course To Take On Advanced TV

Amobee just crossed the final T on its acquisition of advanced TV and video ad platform Videology. The deal, which closed on Tuesday, marks both the end of a tumultuous few years for Videology and a fresh start for a company that foundered despite solid technology and a shrewd vision. The Videology name will be... Continue reading »
by Allison Schiff // August 28th, 2018 //
»
InMobi Acquires AerServ For $90 Million To Get A Leg Up On In-App Header Bidding

Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps. The deal, announced Wednesday, will bring together their respective programmatic exchanges to create “fair auction dynamics for in the in-app space,” said Abhay Singhal, InMobi’s CRO and co-founder.... Continue reading »
by Allison Schiff // January 10th, 2018 //
»
With AOL, Verizon Finally Gets Expertise In Mobile Video Advertising

Mobile is big and video is big – and putting the two together presents a gargantuan advertising opportunity that Verizon will be primed to capture if it closes on AOL. “Verizon has been trying to figure out how to grab a bigger share of the ad tech pie, so the move makes sense strategically on... Continue reading »
by Liz Rowley // May 12th, 2015 //
»
 

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