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»ad tech acquisition

Amobee Closes Videology Deal As The Duo Chart A Course To Take On Advanced TV

Amobee just crossed the final T on its acquisition of advanced TV and video ad platform Videology. The deal, which closed on Tuesday, marks both the end of a tumultuous few years for Videology and a fresh start for a company that foundered despite solid technology and a shrewd vision. The Videology name will be... Continue reading »
by Allison Schiff // August 28th, 2018 //
»
InMobi Acquires AerServ For $90 Million To Get A Leg Up On In-App Header Bidding

Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps. The deal, announced Wednesday, will bring together their respective programmatic exchanges to create “fair auction dynamics for in the in-app space,” said Abhay Singhal, InMobi’s CRO and co-founder.... Continue reading »
by Allison Schiff // January 10th, 2018 //
»
With AOL, Verizon Finally Gets Expertise In Mobile Video Advertising

Mobile is big and video is big – and putting the two together presents a gargantuan advertising opportunity that Verizon will be primed to capture if it closes on AOL. “Verizon has been trying to figure out how to grab a bigger share of the ad tech pie, so the move makes sense strategically on... Continue reading »
by Liz Rowley // May 12th, 2015 //
»

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