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»lawsuit

Facebook Is Updating Its Pre-Campaign Audience Estimates To Be Less Specific

Pre-campaign reach estimates on Facebook are about to get less precise – on purpose. In the coming weeks, Facebook will modify the way it displays potential reach and interest category predictions in Ads Manager so that advertisers see a range rather than a specific number. Read the blog post. The change comes in the face of... Continue reading »
by Allison Schiff // September 30th, 2021 //
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The Big Story: The TransUnion-Neustar Identity Mash-Up

The $3.1 billion deal on AdExchanger’s radar this week? TransUnion’s acquisition of Neustar. The deal brings together an identity resolution company with a credit reporting agency. But why is identity being tied together through these two companies? And should this raise privacy red flags? To answer those questions, we bring on former Neustar executive Steven... Continue reading »
by Sarah Sluis // September 16th, 2021 //
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The Big Story: Apple’s Epic Battle (And The Ghost Of iAd)

Epic has accused Apple of running a monopoly, and this week the trial concluded. Why should we care over in advertising land? While there have been antitrust cases in Europe for some time, now they’re happening on big tech’s home turf. The District of Colombia filed a case against Amazon this week, and of course... Continue reading »
by Sarah Sluis // May 27th, 2021 //
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The Big Story: Google And Facebook Under The Mistletoe?

This week, in the spirit of holiday generosity and giving, we’ll talk about the “friendship” between Google and Facebook. Although there are a few Scrooges out there – for example, the 10 state attorneys general suing Google over antitrust concerns related to its online ads business – who might call this friendship “collusion.” Because maybe it... Continue reading »
by Ryan Joe // December 23rd, 2020 //
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Jay Friedman headshot
What CMOs and CEOs Need To Consider Before We Know The Facts About The Google Lawsuits

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Three government lawsuits have now been filed against Google in the span of two months with the two most recent being filed by states’... Continue reading »
by Monica Bhalla // December 23rd, 2020 //
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Texas AG-Led Antitrust Complaint Against Google Alleges Anticompetitive Ad Tech Policies, Collusion With Facebook

The multistate antitrust lawsuit against Google that dropped on Wednesday evening is so squarely focused on ad tech that the term “header bidding” shows up more than 110 times. The suit details alleged anticompetitive sins related to the way in which Google runs its multibillion-dollar online advertising business, including the claim that Google colluded with... Continue reading »
by Allison Schiff // December 17th, 2020 //
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Comic: The Naughty List

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // December 11th, 2020 //
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John Donahue, CEO and co-founder, WLxJS
Why The Narrow Scope Of The DOJ’s Antitrust Suit Could Solidify Google’s Power

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO and co-founder of WLxJS. The Justice Department’s antitrust suit against Google alleges that the search giant created and subsequently abused a monopolistic position in, well, search. And... Continue reading »
by Monica Bhalla // November 16th, 2020 //
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Bombora Sues ZoomInfo For Allegedly Gaining An Unfair Advantage By Breaching CCPA

Can companies use violations of the California Consumer Privacy Act (CCPA) to nail a rival for noncompetitive behavior? We’re gonna find out. B2B intent data company Bombora said Wednesday it is suing its former partner ZoomInfo for gaining an unfair data advantage through, it claims, repeated abuses of the CCPA. Although CCPA enforcement doesn’t begin... Continue reading »
by Allison Schiff // June 11th, 2020 //
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FTC To Scrutinize Big Tech’s Smaller Acquisitions Of Yore; AT&T Adds New Set-Top TV Service

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Review Big tech companies are going under the microscope for some of their smaller, long-ago acquisitions. The FTC said it would conduct a review of deals that have been approved, particularly targeting low-cap deals that provided vast power in the market. And last... Continue reading »
by Monica Bhalla // March 3rd, 2020 //
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