The FTC Bars Kochava From Selling Sensitive Data Without Consent
It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement.
ARCHIVE FOR:
geolocation data
-
-
OPINION: On TV & VideoCTV Is Not A One-To-One Channel, So Stop Buying It Like One
CTV advertisers have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them. We need to stop chasing CTV impressions and start chasing impact.
-
Kochava Wins Its Motion To Dismiss The FTC’s Location-Tracking Lawsuit
“Esto perpetua” – let it be perpetual, in Latin – is the state motto of Idaho, but it doesn’t apply to the Federal Trade Commission’s lawsuit against Kochava.