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»ad tech M&A

Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens

Mediaocean, the de facto software for most US TV advertising, has agreed to acquire the ad tech and analytics startup 4C on Monday for $150 million. 4C raised $31 million in two rounds, most recently in 2016 at a valuation of between $50 million and $100 million. Mediaocean CEO Bill Wise told AdExchanger the two... Continue reading »
by James Hercher // July 13th, 2020 //
»
Assessing The COVID-19 Impact On The 2020 M&A Markets

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay MacDonald, CEO and managing partner at Digital Capital Advisors. Everyone take a deep breath – and exhale. Entrepreneurs, investors and board members are now synthesizing the potential ramifications of... Continue reading »
by AdExchanger // March 17th, 2020 //
»
Who Are This Year’s Strategic Acquirers In Media And Marketing?

In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to buy their way into ad tech. That tide has turned. These days, strategic acquisitions are more about expanding access to content, audiences and new means of distribution. Just look to media company team-ups like Disney-21st... Continue reading »
by Kelly Liyakasa // January 8th, 2018 //
»
Wall Street Loves Ad Tech Right Now – As Long As You’re Making A Profit

Oppenheimer & Co. managing director and senior analyst Jason Helfstein will speak at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26 in a presentation titled "Programmatic Wall Street.” Wall Street is changing how it looks at ad tech. The Trade Desk went public, and its consistent overperformance has made it the darling of investors who had sworn... Continue reading »
by Sarah Sluis // August 23rd, 2017 //
»
M&A 2016: Buyers Cross Boundaries As Ad Tech Grows Up (A Little)

Despite predictions that winter is coming to ad tech, deal activity for the ad tech, mar tech and digital media sectors was tentatively healthy in 2016, according to reports released this week by investment banks LUMA Partners, JEGI and Petsky Prunier. Deal activity rose to the $100-to-$200 billion range. JEGI reported deal activity at roughly... Continue reading »
by Alison Weissbrot // January 6th, 2017 //
»
Ad Tech For Sale: Predictions On The Winners And Losers In 2016

Following two dozen acquisitions in the ad tech world over the past couple years, RBC Capital Markets analyst Rohit Kulkarni predicts ad tech consolidation to continue the pace in 2016. But the portion of the advertising market most of these companies are fighting over represents just 20-25% of the total market. “There is an overarching... Continue reading »
by Sarah Sluis // December 18th, 2015 //
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