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»ad tech M&A

Who Are This Year’s Strategic Acquirers In Media And Marketing?

In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to buy their way into ad tech. That tide has turned. These days, strategic acquisitions are more about expanding access to content, audiences and new means of distribution. Just look to media company team-ups like Disney-21st... Continue reading »
by Kelly Liyakasa // January 8th, 2018 //
»
Wall Street Loves Ad Tech Right Now – As Long As You’re Making A Profit

Oppenheimer & Co. managing director and senior analyst Jason Helfstein will speak at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26 in a presentation titled "Programmatic Wall Street.” Wall Street is changing how it looks at ad tech. The Trade Desk went public, and its consistent overperformance has made it the darling of investors who had sworn... Continue reading »
by Sarah Sluis // August 23rd, 2017 //
»
M&A 2016: Buyers Cross Boundaries As Ad Tech Grows Up (A Little)

Despite predictions that winter is coming to ad tech, deal activity for the ad tech, mar tech and digital media sectors was tentatively healthy in 2016, according to reports released this week by investment banks LUMA Partners, JEGI and Petsky Prunier. Deal activity rose to the $100-to-$200 billion range. JEGI reported deal activity at roughly... Continue reading »
by Alison Weissbrot // January 6th, 2017 //
»
Ad Tech For Sale: Predictions On The Winners And Losers In 2016

Following two dozen acquisitions in the ad tech world over the past couple years, RBC Capital Markets analyst Rohit Kulkarni predicts ad tech consolidation to continue the pace in 2016. But the portion of the advertising market most of these companies are fighting over represents just 20-25% of the total market. “There is an overarching... Continue reading »
by Sarah Sluis // December 18th, 2015 //
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