Platforms

TikTok announces a wide array of new tools for advertisers, and they all have one thing in common: a focus on building its ecommerce business.

The DOJ targets another Google Search ad scam; ICE relies on “advertising intelligence” and support from Palantir to ramp up deportations; and TikTok now lets you book vacations in its app.

Marketers must become memelords now; Yahoo has incurred the wrath of Apollo; and AppLovin is going hybrid.

Magnite posted strong Q1 numbers and is confident that it will prevail in its battles with both Google and The Trade Desk.

Clipping can be lucrative, but can – and should – it last?; AI Max raises the stakes for advertisers; and the ANA introduces a new fee to fund Aquila.

People Inc. previewed plans to downsize by focusing mainly on its key properties. The strategy makes sense considering its publishing portfolio has lost about two-thirds of its Google traffic.

Programmatic enemies make better friends in the AI era; social video projected to outgrow CTV this year; and apps are integrating into chatbots, but where are the users?

Going viral isn’t great; AI search is a nightmare; and CTV is forcing everyone to get along.

Amazon is optimistic about agentic commerce; the costs of AI may soon outweigh profits; and AMC Global Media thinks old shows deserve new ads.

Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.

Zefr’s new agentic hub lets advertisers set up campaigns agentically using natural language prompts, thanks to an AdCP integration.

Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it was still about one thing: investing in AI to squeeze more money out of its ads business.

With its new funding, commerce data platform Chord plans to help brands access their data more easily by unifying it within one platform.

POSSIBLE is over the AI hype; real estate is going tech; and Snap dips its toes into branded agents.

IAS pushes clearer streaming ad visibility; Meta eyes a plug-in CTV play; Too many creators, not enough ad dollars.

Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience data for CTV ad targeting.

It seems like all the streaming services are getting into vertical video these days. But ads aren’t on the menu yet.

When it comes to identity, most marketers moved past third-party cookie concerns a long time ago. Identity today is not about a single technology or solution; it is about learning how to combine different signals in ways that allow campaigns to reach real people across channels while respecting privacy and maintaining performance.

A proposed standard under discussion at W3C aims to redefine how ad effectiveness is measured across the web. This proposal would centralize measurement of ad effectiveness under the control of Google, Apple and Meta.

Reward Apps faces data broker allegations; Apple bolsters its advertising business; Comments are all the rage in social media marketing.

Meta is simplifying its CAPI setup and teaching its pixel new tricks, including adding an AI-powered feature that automatically pulls in data from an advertiser’s website.

Surprise! Platforms ignore users opting out of ad tracking; the marketing machine claims credit for Geese’s popularity; and Meta’s MAGA-friendly moderation makes an unforced error.

ChatGPT’s ads manager leaves something to be desired; beware booking vacations via search ad; and YouTube is jacking up its premium prices again.

Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits.

Pepsi cut ads, raised prices, and now must reverse both; YouTube is bringing interactivity to TV content; Instagram kills “link in bio,” sidelining publishers.

Spotify expands its ad offerings; the case on a fraudulent real estate campaign draws to a close; and browsers must provide GPC opt-outs starting next year.

Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.

Now that we have not one but two reporters covering the CTV advertising space, we thought we’d try something different and share the roundup newsletter this week!

Netflix’s MLB streaming is heavy on the ads; the anti-AI movement gains traction; the court dismissed X’s antitrust allegations.

Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products.