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»Platforms

Q1: Facebook Is Banking On Reels – And Reeling From Signal Loss

Signal loss – and dealing with it – was a big theme during Meta’s first quarter earnings call on Wednesday. Mark Zuckerberg referred to signal loss due to Apple’s privacy changes as a “meaningful headwind.” Even so, Meta’s stock surged in after-hours trading – up nearly 18% from market close – on better-than-expected daily user growth and… Continue reading »

by Allison Schiff // April 27th, 2022 //
»
header bidding
Google Ad Manager Builds A Bridge To Prebid – But Don’t Call It A Two-Way Street

It’s time for some spring cleaning. Publishers that pack their ad servers with hundreds of thousands of line items can go ahead and clear them out. Google Ad Manager is building a connection to Prebid to better support header bidding. The solution is in closed beta. Through this new bridge, publishers will be able to… Continue reading »

by Sarah Sluis // April 27th, 2022 //
»
Alvin Bowles, VP of business ecosystem partnerships, Meta
Meta’s Alvin Bowles: ‘Personalization And Privacy Don’t Have To Be At Odds’

Alvin Bowles is a facilitator. As Meta’s VP of business ecosystem partnerships, it’s his responsibility to oversee everything from how Meta’s own academic research informs business development to striking partnership deals with monetization and even metaverse-related partners. The best way to think of his team, Bowles said, is as “a single entry point” for businesses,… Continue reading »

by Allison Schiff // March 25th, 2022 //
»
Meta Is Consolidating Its ML-Powered Ad Offerings Into One Portfolio

Meta is bringing all of its automated ad products together under a single roof. Meta Advantage, which is what Meta is calling its new suite, may sound like a health plan but is really a home for Meta’s existing automated tools, including lookalike expansion, automated app ads and automatic placements, as well as the future… Continue reading »

by Allison Schiff // March 22nd, 2022 //
»
Meta has announced plans to create content-based controls for Feed (formerly News Feed) on Facebook and Instagram.
Third-Party Brand Suitability Verification Is Coming To Facebook Feed (By 2023)

Better suitable than sorry. Or something like that. On Thursday, Meta announced plans to create content-based controls for Feed (formerly News Feed) on Facebook and Instagram. The solution will help advertisers control the content adjacent to an in-feed ad based on their brand suitability preferences, and Meta will build that technology internally. But Meta is… Continue reading »

by Allison Schiff // March 17th, 2022 //
»
The ongoing Russian invasion of Ukraine is yet another example that content moderation will never be perfect.
Russia’s Invasion Of Ukraine Highlights Big Tech’s Struggle To Moderate Content At Scale

All of the large social platforms have content moderation policies. No belly fat ads, no ads that discriminate based on race, color or sexual orientation, no ads that include claims debunked by third-party fact-checkers – no ads that exploit crises or controversial political issues. No graphic content or glorification of violence, no doxxing, no threats,… Continue reading »

by Allison Schiff // March 1st, 2022 //
»
Comic: The Gravity Of The Situation
Meta Claims Underreporting For iOS Web Conversions Is Now Down From 15% to 8%

It’s been hard to rely on Meta’s measurement since Apple released its AppTrackingTransparency framework last year. In September, pre-name-change Facebook alerted advertisers that Apple’s privacy changes were causing Facebook to undercount web conversions on iOS by around 15%. At the time, Graham Mudd, Facebook’s VP of product marketing, acknowledged that the inability to target as… Continue reading »

by Allison Schiff // February 14th, 2022 //
»
Jim Lawson, CEO, AdTheorent
Why Newly Public DSP AdTheorent Isn’t Worried About Market Frothiness

Special purpose acquisition companies have fallen out of favor. But demand-side platform AdTheorent, which went public via SPAC late last year, has no regrets about the route it took to IPO. Being part of a SPAC is “a temporary status, a means to an end,” said AdTheorent CEO Jim Lawson. “And that end is becoming… Continue reading »

by Allison Schiff // February 9th, 2022 //
»
Facebook’s Stock Nosedives On Gloomy Guidance (But Look Over Here, We’ve Got Reels!)

Facebook is pivoting to video – short-form, this time. Woot. All aboard, I guess. But as Mark Zuckerberg extolled the virtues of Facebook’s TikTok clone, Reels, on the company’s earnings call Wednesday afternoon (apparently it’s the fastest-growing content format in terms of engagement on Instagram), Meta’s share price was experiencing an alarming and precipitous slide.… Continue reading »

by Allison Schiff // February 3rd, 2022 //
»
Google’s Case For Scrapping The Antitrust Suit Into Its Ad Business

Google has been penning tetchy blog posts ever since Texas Attorney General Ken Paxton, along with a group of more than a dozen other state AGs, filed the first version of their antitrust lawsuit in December 2020 chock-full of anticompetition grievances related to Google’s advertising business. Late last week, though, Google made its first legal… Continue reading »

by Allison Schiff // January 26th, 2022 //
»
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