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»Platforms

TikTok launched a marketing partner program to connect advertisers with tech companies that have expertise in running and measuring campaigns on TikTok.
TikTok Intros Marketing Partner Program To Make It Easier To Spend On Its Platform

Here’s some TikTok news that doesn’t have to do with ByteDance being forced to sell the app’s US operations. Following in the footsteps of its larger platform siblings, TikTok launched a marketing partner program on Thursday that aims to connect advertisers with tech companies that have expertise in running and measuring campaigns on TikTok. Launching... Continue reading »
by Allison Schiff // September 3rd, 2020 //
»
InfoSum Raises $15 Million And Adds Brian Lesser As Executive Chairman

InfoSum, a UK-based data platform that allows companies to match data in a privacy compliant-way, has raised $15 million and appointed Brian Lesser as executive chairman, the company said Tuesday. The funding round was led by Upfront Ventures and IA Ventures and supported by strategics including Ascential, Akamai, Experian, ITV and AT&T’s Xandr, where Lesser... Continue reading »
by Alison Weissbrot // September 1st, 2020 //
»
Full Text: Facebook's Explainer And FAQ On Preparing For IOS 14

After announcing via two blog posts on Wednesday that it will no longer collect the IDFA for iOS 14 devices, Facebook sent a follow-up message to its ad partners with more detail about what that will mean in practice. Here's the full text: ******************** Today (August 26, 2020), we are providing details about our approach... Continue reading »
by Allison Schiff // August 27th, 2020 //
»
chrome heavy ad interventions
Google’s Heavy Ads Intervention Is Coming

Google has said it will release a default setting to block advertisements that violate its heavy ad intervention policy by the end of August. Sources tell AdExchanger those new policies coincide with the release of Chrome 85, which is scheduled for Tuesday. Google declined to confirm exactly when the ad intervention changes will go live,... Continue reading »
by Alison Weissbrot // August 25th, 2020 //
»
Jade Magnus Ogunnaike, senior campaign director, Color of Change
Color Of Change: The Facebook Boycott Was 'Somewhat Of A Start, But There’s Still A Long Way To Go'

Jade Magnus Ogunnaike has a message for advertisers: “You have so many opportunities to change things for the better.” Ogunnaike is a senior campaign director at Color of Change, the civil rights advocacy group that helped spearhead the Facebook advertising boycott in July. Although the formal boycott ended last month, there’s still a spotlight on... Continue reading »
by Allison Schiff // August 24th, 2020 //
»
Facebook launched a new feature on Friday that will allow small businesses to promote, host and monetize live online events on its platform – and took aim at Apple in the process.
Facebook Shames Apple For Refusing To Waive The App Store Fee For Its New Online Events Feature

Facebook launched a new feature on Friday that will allow small businesses to promote, host and monetize live online events on its platform – and took aim at Apple in the process. The paid online events feature, which will initially be available in the United States and 19 other countries, enables anyone with a monetizable... Continue reading »
by Allison Schiff // August 14th, 2020 //
»
IAS And Channel Factory Hook Up For An End-To-End YouTube Planning And Measurement Product

Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on Wednesday that combines content curation with optimization and measurement for YouTube campaigns. The product, dubbed Channel Science (a portmanteau of their names), is generally available, but only on a manual basis for now. The companies... Continue reading »
by Allison Schiff // August 12th, 2020 //
»
The official advertising boycott against Facebook may be over, but the same can’t be said for hate speech on the platform.
The Amount Of Hate Speech Facebook Found On Its Platform Doubled Between Q1 And Q2

The official advertising boycott against Facebook may be over, but the same can’t be said for hate speech on the platform. Facebook took down 22.5 million posts in the second quarter alone for violating its policies against hate speech, which is more than double the 9.6 million pieces of hateful content Facebook removed last quarter,... Continue reading »
by Allison Schiff // August 11th, 2020 //
»
twitter tiktok microsoft
Microsoft Or Twitter? Ad Buyers Weigh In On TikTok’s Future

The TikTok saga roils on, with Twitter now in the ring with Microsoft as potential acquirers for the viral social media app. While Microsoft’s acquisition of TikTok wouldn’t necessarily be about advertising, it could lend technical support and a trusted reputation for TikTok in the United States. Twitter has more advertising synergies with TikTok, but... Continue reading »
by Alison Weissbrot // August 11th, 2020 //
»
Why Microsoft’s Potential TikTok Acquisition Probably Isn’t About Advertising

  Microsoft hasn’t had a rosy history in advertising. The tech giant’s ad business dates back to its failed aQuantive acquisition in 2007, which it wrote down by $6.2 billion in 2012 after failing to monetize display advertising. Microsoft then outsourced its display business to AOL in 2015. Today, Microsoft holds roughly 1.4% of the... Continue reading »
by Alison Weissbrot // August 5th, 2020 //
»
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