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»Platforms

Hive Raises $85 Million For Contextual And Branded Content AI

Hive, which supplies AI-based contextual and measurement technology to media and ad tech companies, said Wednesday it raised $85 million in funding, valuing the company at over $2 billion. The company has raised $121 million in total. Hive has raised a lot in the past year. It closed a $50 million Series D round earlier... Continue reading »
by Sarah Sluis // April 21st, 2021 //
»
Ad Bacon's Audience Kitchen helps advertisers identify a wider selection of Facebook audiences that don’t surface when searching via Facebook’s own UI.
Ad Bacon Has A Tool To Help Buyers Find ‘Hidden' Audience On Facebook And Instagram

Some media buyers report feeling a niggling sense of FOMO when they try to use Facebook Ads Manager to target their ads on Facebook and Instagram. “Everyone I talk to has the sense that they’re missing out on something, that something feels … hidden,” said Ty Martin, a former iCrossing search and digital media executive... Continue reading »
by Allison Schiff // April 20th, 2021 //
»
Amazon DSP, Ad Console Report Strong Growth in Q1

Amazon’s demand-side platform saw tremendous growth in Q1 as ad spend on the platform soared nearly 90% year over year, fueled in large part by its powerful audience targeting capabilities that proved attractive to advertisers during an ecommerce boom.  Ad spend growth was strong across all ad formats, particularly display available through the Amazon DSP,... Continue reading »
by Tony Rifilato // April 16th, 2021 //
»
What Pubs And Ad Tech Really Think Of Google's 'Project Bernanke'

Google’s lack of transparency has long frustrated publishers and independent ad tech companies, and its clandestine program “Project Bernanke” has only confirmed their suspicions that Google uses learnings from its auction to benefit itself. Ad tech insiders met the allegations that Google secretly fed publisher ad server data into its buying systems to gain market... Continue reading »
by Sarah Sluis // April 13th, 2021 //
»
Twitter Integrates With Nielsen In Bid For TV Dollars

Allison Schiff contributed Twitter is expanding its relationship with Nielsen to boost its ability to plan and execute video strategies. The company will integrate Nielsen Media Impact (NMI) and Nielsen Ad Intel — solutions that help advertisers to measure and plan campaigns across a variety of media platforms — into the Twitter Amplify video ad... Continue reading »
by Tony Rifilato // April 8th, 2021 //
»
LiveRamp Connects To Google Cloud, Bringing Identity To Customer Journey Mapping

Marketers can build better customer experiences if they can find their customers as they pop up in different parts of their buying journey – visiting the website, buying a product in an Instagram story, viewing an ad or seeking customer support. To enable this visibility, LiveRamp built a native connection into Google Cloud Platform. Previously,... Continue reading »
by Sarah Sluis // April 7th, 2021 //
»
How Hot Is Ad Tech? According To LUMA, It’s Raining Billion-Dollar Transactions

Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech... Continue reading »
by Sarah Sluis // April 5th, 2021 //
»
Google Will Not Run FLoC Origin Tests In Europe Due To GDPR Concerns (At Least For Now)

Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect. In other words, no FLoCs in Europe. At least for now. During a meeting of the Improving Web Advertising Business Group (IWABG) at the World Wide Web Consortium on Tuesday, Michael Kleber, a Google engineer,... Continue reading »
by Allison Schiff // March 23rd, 2021 //
»
Google Is Building Integrations For Publisher-Specific Identifiers

Google drew a line in the sand on March 3rd, when it said it wouldn’t build or support cross-site identifiers. But single-site identifiers, specific to an individual publisher, are fair game – and something Google wants to encourage. To that end, Google is dusting off an old/new ID type: the publisher provided identifier (PPID) in... Continue reading »
by Sarah Sluis // March 11th, 2021 //
»
GroupM Strikes Preferred SSP Deal With PubMatic

GroupM wants to move from using 40 to 50 supply partners globally to five to six partners. As part of that push to consolidate its programmatic supply chain, it struck a global deal with the SSP PubMatic. “We want to use our scale effectively to help clients,” said Andrew Meaden, global head of investment at... Continue reading »
by Sarah Sluis // March 9th, 2021 //
»
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