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»Platforms

Google Ad Manager Policy Changes Don’t Hurt Publishers, According To Advertiser Perceptions

Although Google Ad Manager’s policy changes make it a frequent subject of criticism among some publishers, in practice publishers don’t cite these changes as negatively impacting their businesses, according to Advertiser Perceptions’ latest survey of the SSP market. The report polled 150 digital ad sales and operations professionals at sites with more than 3 million... Continue reading »
by Sarah Sluis // May 5th, 2020 //
»
Twitter Fixates On DR Products As Q1 Ad Revenue Falls Off A Cliff

The story of Twitter’s first quarter is familiar: a strong start to the year … and then a rapid ad revenue decline in March as COVID-19 began to take hold. Twitter posted modest growth in Q1, a 3% YoY increase to $808 million, while total ad revenue was $682 million, up $3 million compared to... Continue reading »
by Allison Schiff // April 30th, 2020 //
»
Facebook’s Q1 Ad Demand Was Way Down Due To COVID – But It’s Starting to Stabilize

Facebook is far from immune to the economic effects of the coronavirus – but it’s doing fairly well, all things considered. The stock spiked more than 18% after hours on Wednesday on news that ad revenue grew 17% in the quarter YoY to $17.44 billion, which was better than expected. Still, ad revenue cratered over the... Continue reading »
by Allison Schiff // April 29th, 2020 //
»
OpenX Cuts Staff, Hours And Executive Pay In Response To Reduced Marketer Spend

OpenX said Tuesday it has laid off, furloughed or cut hours for 15% of its employees. Most of that percentage were layoffs and furloughs, and the number of people whose hours were cut was small, the company said. OpenX reduced the salaries of its leadership team by 15% to 20%. CEO John Gentry said he... Continue reading »
by Sarah Sluis // April 28th, 2020 //
»
tiktok-sprinklr
Sprinklr Becomes TikTok’s First Advertising API Partner

TikTok on Tuesday said it has opened up its advertising API to Sprinklr as its first beta partner for video ad creation and management. Sprinklr is a full-service marketing platform that allows brands to buy, optimize and measure campaigns on Facebook, Instagram, Twitter, Snapchat, Pinterest and LinkedIn. “Sprinklr is a partner for one of our... Continue reading »
by Alison Weissbrot // April 28th, 2020 //
»
The Trade Desk Suppresses Bid Duplication Amid COVID-19 Traffic Surge

The coronavirus pandemic brought everyone online, leading to a surge in traffic. But it’s expensive to process all the programmatic ad requests that come with that traffic. Plus, CPMs are falling industrywide. So two weeks ago, The Trade Desk asked exchanges to stop sending duplicate bid requests for the same ad impression. The request initially... Continue reading »
by Sarah Sluis // April 21st, 2020 //
»
Facebook Shores Up Its Relationship With SMBs – So That They’ll Survive The Crisis To Advertise Another Day

Small advertisers stick with what they know during a recession – and what they know is Facebook. As of January, Facebook had more than 8 million active advertisers on its platform, of which multiple millions are no doubt small and medium-sized businesses. Facebook doesn’t break out how many SMBs there are in its overall advertiser base... Continue reading »
by Allison Schiff // April 8th, 2020 //
»
Quantcast Lays Off 5% And Cuts Salaries Due To Economic Impact Of The Coronavirus

Quantcast laid off just under 5% of its staff and implemented tiered pay cuts due to the economic impact of coronavirus. The salary cuts are tiered according to compensation level, with some employees taking 5% cuts and the highest-paid employees taking 30% cuts. Its global staff numbers more than 600 employees, according to Quantcast. CEO... Continue reading »
by Sarah Sluis // April 8th, 2020 //
»
MediaMath Cuts 8% Of Staff, Citing Coronavirus

MediaMath reduced its workforce by 8% through a combination of layoffs and furloughs due to the economic impacts of the COVID-19 pandemic. Remaining employees will take a 10% pay cut and MediaMath paused 401(k) matching. “We are preparing our businesses to weather these uncertain times and taking actions that will strengthen our position for the... Continue reading »
by Sarah Sluis // April 7th, 2020 //
»
Facebook And Twitter Are Up To Their Eyeballs In COVID-19 Engagement – But They Can’t Monetize Most Of It

Facebook and Twitter both acknowledged this week that they’ll be taking revenue hits due to the coronavirus situation. These admissions aren’t surprising – but they are telling. Late Tuesday, Facebook said that its services are experiencing “unprecedented” growth and “new records in usage almost every day,” but that this isn’t translating into ad revenue gains. “Our... Continue reading »
by Allison Schiff // March 25th, 2020 //
»
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