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»Platforms

Facebook Grabs GIPHY For $400 Million

Facebook bought GIPHY for $400 million Friday, with plans to more tightly integrate with Instagram. Axios was the first to report the deal. “By bringing Instagram and GIPHY together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct,” Facebook said in a blog post announcing the... Continue reading »
by Sarah Sluis // May 15th, 2020 //
»
Tencent Sees Major Gaming Growth In Q1 – But It’s Not Banking On Maintaining That Momentum

Tencent had a monster start to the year, with overall ad revenue bolstered by its gaming division (natch). But it’s being super cautious about its outlook for the second quarter compared with others in the gaming space as people return to work and have less time to game their hearts out. While Activision Blizzard and... Continue reading »
by Allison Schiff // May 13th, 2020 //
»
GroupM: Instagram Has The Potential To Be A Full Funnel Commerce Platform

Kieley Taylor will speak about commerce and video opportunities on Instagram at AdExchanger’s Programmatic IO Innovation Labs, taking place virtually May 18-21. Of all the trends accelerating due to COVID-19, the uptick in ecommerce is the one most likely to stick – and Instagram is well suited to benefit, says Kieley Taylor, global VP of social... Continue reading »
by Allison Schiff // May 13th, 2020 //
»
Twitter Acquires Mobile DSP CrossInstall On The Hunt For Mobile Performance Dollars

Twitter really wants a piece of the performance advertising pie. On Tuesday, Twitter said it has acquired interactive mobile ad company CrossInstall. No deal price was disclosed. All of CrossInstall’s 70 employees will be joining Twitter. CrossInstall is a mobile-only DSP focused on user acquisition with its own home-grown bidder and proprietary creative offering, including... Continue reading »
by Allison Schiff // May 12th, 2020 //
»
Facebook Adds Full Targeting Capabilities For Guaranteed Video Buys

There’s no traditional upfront season this year, but Facebook is still looking for its seat at the table. And it comes bearing gifts. On Friday, Facebook said it will extend its full set of native targeting capabilities to a small group of test advertisers using Facebook Reserve (previously called Facebook Showcase), its tool for buying... Continue reading »
by Allison Schiff // May 8th, 2020 //
»
Post-Merger, Rubicon Project Cuts 8% Of Staff

Rubicon Project is laying off 8% of its combined staff this quarter to reduce short-term costs in response to its merger and the coronavirus pandemic. Originally, Rubicon Project and Telaria expected to achieve $15 million to $20 million in cost synergies post-merger, but the coronavirus pandemic led the newly combined company to increase cost-cutting to... Continue reading »
by Sarah Sluis // May 6th, 2020 //
»
Pinterest Ad Spend Grows 35%, But Investors Are Spooked By Retail Fallout

Pinterest made $272 million in Q1 this year, a 35% jump from the same period in 2019, but its net loss increased by $100 million because ad spend crumbled in March. The company “began 2020 on strong footing,” said Pinterest CFO Todd Morgenfeld during the company earnings call Tuesday, but April ad spend declined by... Continue reading »
by James Hercher // May 6th, 2020 //
»
Google Ad Manager Policy Changes Don’t Hurt Publishers, According To Advertiser Perceptions

Although Google Ad Manager’s policy changes make it a frequent subject of criticism among some publishers, in practice publishers don’t cite these changes as negatively impacting their businesses, according to Advertiser Perceptions’ latest survey of the SSP market. The report polled 150 digital ad sales and operations professionals at sites with more than 3 million... Continue reading »
by Sarah Sluis // May 5th, 2020 //
»
Twitter Fixates On DR Products As Q1 Ad Revenue Falls Off A Cliff

The story of Twitter’s first quarter is familiar: a strong start to the year … and then a rapid ad revenue decline in March as COVID-19 began to take hold. Twitter posted modest growth in Q1, a 3% YoY increase to $808 million, while total ad revenue was $682 million, up $3 million compared to... Continue reading »
by Allison Schiff // April 30th, 2020 //
»
Facebook’s Q1 Ad Demand Was Way Down Due To COVID – But It’s Starting to Stabilize

Facebook is far from immune to the economic effects of the coronavirus – but it’s doing fairly well, all things considered. The stock spiked more than 18% after hours on Wednesday on news that ad revenue grew 17% in the quarter YoY to $17.44 billion, which was better than expected. Still, ad revenue cratered over the... Continue reading »
by Allison Schiff // April 29th, 2020 //
»
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