audio

On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops.

Seeking to bring more precision to the conversation, on Tuesday, AI content evaluation and generation company Seekr announced the launch of Align, a tool developed with Oxford Road that rates the “civility” of podcast discussions.

On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP on streaming audio.

if programmatic audio keeps chugging along in its growth, it could make up a sizable share of audio in a few years’ time.

Omnichannel advertising workflow platform Frequence claims it has a new way for audio companies to court advertisers. On Tuesday, Frequence announced an integration with iHeartMedia-owned Triton Digital, a streaming audio and podcast tech company.

Years ago, as the tide turned against top digital publishers like BuzzFeed, Vice and HuffPost, there was a minor renaissance of small or one-person publishers with a podcast and newsletter. Now comes the hard part: Proving it was the right move.

Telling, a new podcast media agency and consultancy, is zeroing in on performance marketing in the UK and European markets.

iHeartMedia is betting big on its B2B Podcast Network as a way to reach a coveted and hard-to-reach audience: marketers.

The dynamic creative company A Million Ads, which focuses on the audio market, launched a new personalization product Wednesday that changes creative elements like voice, sound effects and companion images based on who the customer is.

Podcasting is still growing at a fast clip – two times faster than digital advertising overall. But it’s in the midst of a slowdown. In a sign of the podcasting pullback, Thursday’s IAB Podcast Upfront took place over one day, versus last year’s three-day event.