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»performance marketing

Constellation Software Buys TUNE, Plans Performance Marketing Acquisition Spree

If you haven’t heard of Constellation Software before, you’re about to start. The $21 billion market cap Canadian software conglomerate acquired mobile app analytics company TUNE on Tuesday, with plans to buy more performance marketing companies in the near term. Peter Hamilton, TUNE’s CEO, declined to share the deal price. Specifically, TUNE is being acquired... Continue reading »
by Allison Schiff // May 19th, 2020 //
»
Twitter Acquires Mobile DSP CrossInstall On The Hunt For Mobile Performance Dollars

Twitter really wants a piece of the performance advertising pie. On Tuesday, Twitter said it has acquired interactive mobile ad company CrossInstall. No deal price was disclosed. All of CrossInstall’s 70 employees will be joining Twitter. CrossInstall is a mobile-only DSP focused on user acquisition with its own home-grown bidder and proprietary creative offering, including... Continue reading »
by Allison Schiff // May 12th, 2020 //
»
Sachin Puri headshot
How The Humble Corporate Website Can Fuel Audience-Centric Performance Marketing

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Sachin Puri, vice president of growth marketing at McAfee. Digital media is quickly evolving, but many brand websites are still catching up with the pace of innovations in outbound marketing. Sites are still overloaded with tags, aren’t... Continue reading »
by AdExchanger // March 5th, 2020 //
»
AKQA Applies A 'Performance Lens' To Brand Measurement

Brand marketing is starting to get more measurable, and budgets are beginning to follow. Adidas, Topshop and others have been vocal about the need to spend more on brand building, and DTC brands also want scale beyond digital – but that doesn’t mean blindly tossing money into TV and hoping for brand lift. “Digital isn’t the... Continue reading »
by Allison Schiff // February 11th, 2020 //
»
GoPro Shoots For Growth In A Market Crawling With Competitors

Todd Ballard, GoPro’s CMO, has his work cut out for him: Encourage people to buy action video cameras when nearly half the humans on Earth already have access to a sophisticated, high-quality camera embedded directly in their phone. Once a darling of Wall Street, GoPro’s stock has mainly been on a downward spiral, with a... Continue reading »
by Allison Schiff // February 4th, 2020 //
»
Some People Are Easing Off Phone Use, Hearts & Science Finds; YouTube Revamps Ad Targeting On Kids Videos

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Detox Are people cutting back on their mobile phone use? Media agency Hearts & Science tracked the phone usage of more than 2,000 Americans over 14 months and found that 64% scaled back their app usage during that period, with the average down... Continue reading »
by AdExchanger // January 7th, 2020 //
»
Game Publisher Tilting Point Knows User Acquisition – And Shows Others How It’s Done

Tilting Point doesn’t just develop its own free-to-play mobile games. It helps other app publishers run performance marketing campaigns and, in some cases, even funds their game development. “We call it progressive publishing,” said CEO Kevin Segalla, who founded the studio in 2012. Over the last few years, Tilting Point has invested tens of millions... Continue reading »
by Allison Schiff // November 1st, 2019 //
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DoorDash Taps Startup Ready Set To Deliver DR Video Creative At Scale

Mobile performance marketers like DoorDash are hungry for more video ads to feed their paid social user acquisition (UA) campaigns. Problem is, internal creative teams lack the bandwidth to meet the demands of their colleagues in performance, said Justin Neustadter, head of mobile consumer acquisition at DoorDash. Quality video creative is expensive to produce, and... Continue reading »
by Allison Schiff // October 8th, 2019 //
»
‘Why Do You Have To Choose?’ Men’s Activewear Startup Rhone On Brand Vs. Performance

Direct-to-consumer brands have just as much to learn about retail as traditional retail brands can learn from DTCs. “DTC founders make the mistake of thinking we know everything, just because we were able to scale and build our businesses faster,” said Nate Checketts, CEO and co-founder of Rhone, a men’s sports apparel startup founded in... Continue reading »
by Allison Schiff // October 1st, 2019 //
»
Twitter Posts Unexpectedly Good Quarter, Plans To Go Big On DR This Year

Twitter is angling for its sliver of the performance advertising pie dominated by Facebook and Google. A top priority for the Twitter revenue team this year is to work on enhancing its Mobile App Promotion product, the company’s answer to app install ads. The opportunity is ripe, CFO Ned Segal told investors during an earnings... Continue reading »
by Allison Schiff // April 23rd, 2019 //
»
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