How MiQ is Redefining Programmatic Advertising, with Tom Richards, SVP Global Product | Cannes 2025 | AdExchanger

Fragmentation was on the list of hot topics at Cannes 2025. Allison Schiff, Managing Editor of AdExchanger sat with MiQ’s Tom Richards to learn how MiQ is unifying the complex programmatic landscape for advertisers with MiQ Sigma, a conversational AI agent that transforms hours of manual work into moments of strategic insight. Discover how MiQ is blending human expertise with AI to supercharge performance—without replacing the people behind the screens.

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