What’s holding back progress in cross-media measurement? Akhil Parekh, Chief Product Officer at Nielsen, explains what needs to shift to make it a reality.
For the first time, Unity’s gaming audiences will be available for ad targeting outside the Unity platform, with Index Exchange using Unity’s data to curate web and CTV inventory.
Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.
Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.
Paramount is merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion in live sports.
The IAB’s Connected Commerce event in New York City this week felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly.
Meta is simplifying its CAPI setup and teaching its pixel new tricks, including adding an AI-powered feature that automatically pulls in data from an advertiser’s website.
Behind its edgy marketing, Liquid Death faces a familiar CPG problem: Most sales happen at the register, where media measurement goes to die.
CTV never fit cleanly into campaign execution models built for RTB-based trading. Whether agentic AI solutions can simplify the complicated CTV landscape for publishers will be their first real test case.
A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!
If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.”
A proposed standard under discussion at W3C aims to redefine how ad effectiveness is measured across the web. This proposal would centralize measurement of ad effectiveness under the control of Google, Apple and Meta.
