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Leveraging the Power of “Real Data” with Nielsen’s Matt Devitt, SVP, Head of Advertisers and Agencies | Cannes 2025

By AdExchanger Content Studio

Sunday, June 22nd, 2025 – 10:07 am

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How do advertisers measure success in a market they can’t fully see? At Cannes Lions 2025, Sarah Sluis with AdExchanger and AdMonsters sits down with Matt Devitt, SVP, Head of Advertisers and Agencies at Nielsen, to explore how advertisers can benchmark performance against competitors in today’s fragmented, AI-driven media landscape. From unlocking competitive intelligence with clean, connected data to the role of AI in enhancing—but not replacing—data quality, Matt explains what really moves the needle.

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TV audience measurement

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