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»audience measurement

Clorox Taps Fresh Insights To Inform Its Digital Content

Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle breeze blows. “We recognize that this woman doesn’t exist anymore, the happy woman with the billowing sheet,” said Erika Lamoreaux, associate director of digital media at The Clorox Company, speaking at the... Continue reading »
by Allison Schiff // June 15th, 2015 //
»
ComScore Bakes Mobile Into vCE

Television has the GRP. Mobile deserves the same. That’s the thinking at comScore. Starting Wednesday, the measurement company will make mobile ad reporting for apps and mobile web generally available within its validated Campaign Essentials (vCE) product. ComScore had done custom delivery of mobile measurement in the past on a client-by-client basis. That same data... Continue reading »
by Allison Schiff // June 2nd, 2015 //
»
Marc Maron’s Producer On The Podcast Advertising Ecosystem

Podcast consumption swelled from 29 million monthly users in 2014 to 46 million in 2015, according to findings from an ongoing study by Edison Research and Triton Digital. The popular podcast “WTF? With Marc Maron” is happily riding the wave. “We’re benefiting from the shifting media landscape,” said the podcast’s producer, Brendan McDonald. “There is... Continue reading »
by Liz Rowley // March 16th, 2015 //
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App Annie Wants To Help Developers Really Get To Know Their Users

App developers are engaged in an eternal struggle to acquire users, keep them, and understand what the heck they’re doing. But it’s the “who” and the “why” that are the most compelling questions. On Thursday, app analytics company App Annie released an expansion of its mobile intelligence product line designed to help advertisers and app publishers... Continue reading »
by Allison Schiff // December 4th, 2014 //
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Nielsen Reiterates Commitment To Digital During Q3 Earnings

We live in a world of media fragmentation, said Nielsen CEO Mitch Barnes during the company’s Q3 earnings call. And Nielsen, which reported Q3 revenue of $1.6 billion, a YoY increase of 13.3% (excluding its recent acquisitions of consumer research company Arbitron and market research firm Harris Interactive), wants to help measure it. Net profits, however, continued their slump from last... Continue reading »
by Allison Schiff // October 23rd, 2014 //
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Nielsen And Adobe Ink A Deal In The Name Of Cross-Platform Measurement

Nielsen and Adobe revealed a partnership Tuesday designed to combine Nielsen’s digital audience measurement products with Adobe Analytics and Adobe Primetime, the company’s platform for online TV delivery and monetization, making both available to joint Nielsen/Adobe clients through Adobe Marketing Cloud. The result is Digital Content Ratings (DCR), a cross-platform census-based metric that aims to do for digital... Continue reading »
by Allison Schiff // October 21st, 2014 //
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Nielsen’s Metrics Go Mobile (Officially)

The cross-device measurement chasm just got a little smaller with the commercial release of mobile ad measurement capabilities, now available as part of Nielsen’s Online Campaign Ratings (OCR) tool. The promise of mobile web and in-app measurement is both an alluring prospect for advertisers looking for a cross-platform view of consumers across digital and TV... Continue reading »
by Allison Schiff // July 15th, 2014 //
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Whoa Nielsen! Twitter Tie-In, $1.3B Arbitron Deal Shake Up Ratings Game

Nielsen has for years sought ways to measure the interplay of social media activity and TV viewing. Its new “multi-year” deal with Twitter is a tacit acknowledgement that Nielsen can't close the media measurement loop on its own. There's a similar observation to made about this morning’s announcement that Nielsen is buying long-time audience measurement rival, Arbitron,... Continue reading »
by David Kaplan // December 18th, 2012 //
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'Viewable Impression' Boosters Ignore Simple Math

"Data-Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joshua Koran is VP Digital Product Management, Research and Data for AT&T AdWorks.  Much has been written about the "viewable impression" metric, which banishes impressions that go unnoticed by consumers. It relies on... Continue reading »
by AdExchanger // June 1st, 2012 //
»
Quantcast's Feldman On Delivering Local Country Audience Insights

Quantcast announced yesterday that they are offering their traffic data and audience insights globally by local country. CEO Konrad Feldman discussed the company's global push. AdExchanger.com: How did you determine that Quantcast is the "World's Favorite Audience Measurement Solution"? KF: Every week thousands of websites choose Quantcast to provide them with audience measurement and insights.... Continue reading »
by AdExchanger // March 11th, 2010 //
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