In a media landscape that’s more fragmented than ever, brands face mounting pressure to prove ROI and outmaneuver competitors, especially as budgets tighten. Nielsen’s Matt Devitt breaks down how marketers can gain a competitive edge by leveraging accurate, comparable data across channels and understanding their share of voice in the broader market. He also tackles the growing scrutiny around retail media networks and explains why transparency and third-party measurement are now non-negotiable.
Plus, hear how AI is reshaping data engineering—without replacing the need for real, representative data. Watch the full conversation for insights on thriving in a down market.
