Home Content Studio The Creative SSP: How TripleLift is Transforming Digital Ad Experiences at Scale | Cannes 2025
Content Studio

The Creative SSP: How TripleLift is Transforming Digital Ad Experiences at Scale | Cannes 2025

By

SHARE:

Dave Helmreich, CEO of TripleLift, joins Lynne d Johnson of AdExchanger and AdMonsters at Cannes 2025 to explore how TripleLift is redefining what it means to be a supply-side platform.

Helmreich shares how TripleLift isn’t just connecting inventory to demand—they’re innovating through creative technology, dynamic ad formats, and real-time personalization across mobile, CTV, and retail media. Learn how they’re turning previously passive ad spaces, like pause ads on CTV, into high-impact, programmatically enabled brand moments. This is a deep dive into the future of ad tech where creativity, data, and automation converge.

Tagged in:

Related Stories

Must Read

Platforms

HBO MAX’s Reddit Account Was Compromised And Used For Ad Fraud

A week ago, HBO MAX had its verified Reddit account overrun by a hacker group, which eluded notice for two days while it ran 108 different ad permutations targeting an unknown number of Redditors.

Gaming

Gaming Wants To Prove It’s Just Like Other Media Channels – While Also Owning How It’s Different

Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more. Leaning into gaming’s differentiators will come later, after bigger budgets arrive.

Comic: Clickbait
ad tech acquisition

Taboola Eyes The Finance Vertical With An Offer To Acquire Ad Network Dianomi

Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
CTV

How The Try Guys Turned Their Love For Liquid I.V. Into A Brand Deal

When a creator already loves the product they’re marketing, it’s easy to work it into their content in ways that feel natural. That’s exactly what the Try Guys did.

Comic: The Showdown
Google remedies

The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

The court has unsealed Judge Leonie Brinkema’s full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

CTV

Horizon Is Bringing Roku’s TV Data ‘In House.’ Here’s What That Means For Advertisers

Horizon is bringing Roku’s streaming-TV data into its homegrown intelligence platform to help advertisers act on viewing signals while campaigns are still in flight.

Popular

  1. Why Wall Street Turned Against The Trade Desk
    Platforms

    Why Wall Street Turned Against The Trade Desk

  2. The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR
    Platforms

    The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

  3. Chrome Has A New Way To Measure Ad Overload On The Web
    Publishers

    Chrome Has A New Way To Measure Ad Overload On The Web

  4. Sam’s Club Debuts Ad Targeting Products That Confidently Assert Future Buyers
    Commerce

    Sam’s Club Debuts Ad Targeting Products That Confidently Assert Future Buyers

  5. Horizon Is Bringing Roku’s TV Data ‘In House.’ Here’s What That Means For Advertisers
    CTV

    Horizon Is Bringing Roku’s TV Data ‘In House.’ Here’s What That Means For Advertisers