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»Dynamic Ads

TikTok Intros Shopping And Retargeting Ads; DoubleVerify Seeks $4.2B Valuation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTocking Dollars TikTok wants in on the ecommerce action that has skyrocketed during the COVID-19 pandemic. It's introducing new ad formats designed for purchase conversions on the platform. Business Insider reports that the Chinese video app plans to roll out new tools l that... Continue reading »

by AdExchanger // April 14th, 2021 //
»
Facebook Launches Dynamic Ads For Auto As Mobile Starts To ‘Replace The Showroom’

Facebook is gearing up to grab automotive advertising budget with dynamic and lead ads for auto brands, both released on Thursday. Dynamic ads for auto, like Facebook’s other dynamic ad products for ecommerce and travel, allow advertisers –auto manufacturers and car dealerships, in this case – to retarget auto intenders and create lookalike audiences for... Continue reading »

by Allison Schiff // November 16th, 2017 //
»
Ecommerce Juggernaut TechStyle Tries On Facebook Ad Automation For Size

Creating Facebook ads manually was wearing thin for TechStyle, the parent company of members-only fashion ecommerce sites ShoeDazzle, JustFab, FabKids and Fabletics. When a brand spends nearly $90 million a year on digital marketing, automation is the key to sanity. “Elegant, hard-working, effective advertising at scale is exciting – but the idea of doing that manually... Continue reading »

by Allison Schiff // May 22nd, 2017 //
»
Facebook Aims To Nose In On Google’s Territory With Dynamic Ads For Flights

Facebook is lusting after lucrative online travel ad dollars. And on Thursday, Facebook launched its next assault on the travel industry – encroaching further on Google’s turf – with the global rollout of Dynamic Ads for flights. The release will allow airlines and flight advertisers to retarget users across Facebook, Instagram and Audience Network with ads tied... Continue reading »

by Allison Schiff // April 27th, 2017 //
»
Facebook Dynamic Ads Get A Facelift With Interest-Based Targeting Feature

Facebook updated Dynamic Ads on Tuesday, allowing advertisers to target potential customers based on their interests and intent rather than just the specific products they’ve browsed. “We observe demographics and patterns of activity that indicate a person is really interested in a product category or a specific product and then we extrapolate from that information... Continue reading »

by Allison Schiff // January 10th, 2017 //
»
Facebook Brings Better Targeting To Its Lucrative App-Install Product

Facebook’s app-install ads got a little face-lift Thursday with the launch of dynamic ads for mobile app installs. The ads, available through the Facebook Audience Network, let advertisers target users with dynamic app-install ads based on their recent product browsing history. Facebook first started testing the ads last summer along with an app event optimization... Continue reading »

by Allison Schiff // December 8th, 2016 //
»
The IAB's Dynamic Ad Standard Will Bridge The Divide Between Data And Creativity

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diaz Nesamoney, CEO at Jivox and co-chair of the IAB Tech Lab Dynamic Content Ad Standard Working Group. The Interactive Advertising Bureau (IAB) this week introduced the industry’s first standard for... Continue reading »

by AdExchanger // October 21st, 2016 //
»
Facebook Brings Retargeting To Instagram Via Dynamic Ads

Facebook’s Dynamic Ads – a format the social network introduced last year – is available as of Tuesday on both Instagram and the Facebook Audience Network. (More on the Facebook blog.) Basically, Dynamic Ads lets advertisers promote products to their highest-value prospects as they navigate Facebook (and now Instagram) properties. Facebook claims that more than... Continue reading »

by Kelly Liyakasa // May 10th, 2016 //
»
 

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