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» Tony Rifilato

Tony Rifilato
Associate Editor

Tony Rifilato is an associate editor at AdExchanger.com covering the linear and streaming TV space, ad tech and other topics. Previously, he was the Ops & Tech editor at Fund Intelligence, a leading daily news and data platform for the US mutual fund industry, where he covered D&I initiatives, the impact of Covid-19, the growing use of front-to-back automation, cloud technology, ETFs, large servicing/M&A deals and more. Tony is an award-winning journalist and was a senior editor at the Herald Community Newspapers on Long Island, where he wrote countless stories about politics, crime, local government, public corruption, business, education, the environment – and surfing in Long Beach, N.Y. He holds a B.A. in journalism from Hofstra University.

Contact Tony

Articles by Tony

Comcast Weaving In Olympics Footage; Startups Are Attracting Athletes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Olympic Edge During the Olympic Games, Comcast will interrupt its own commercials with near-live highlights and coverage, Variety reports, taking advantage of the fact it owns NBCUniversal and Olympic broadcast rights. “This makes the viewer feel like, ‘How did that just happen? I... Continue reading »
by Tony Rifilato // July 26th, 2021 //
»
NBCUniversal Dusts Off Ad-ID Creative Identifier To Reduce Ad Repetition

NBCUniversal is partnering with Ad-ID – a standard identifier for creative assets built for the advertising industry – to improve campaign measurement capabilities and reduce ad repetition across the network’s automated One Platform. Ad-ID was founded by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) back in 2002 as... Continue reading »
by Tony Rifilato // July 23rd, 2021 //
»
Sensical Takes An Algorithm-Free Approach To Kids’ Streaming

"The Sell Sider" is a column written by the sell side of the digital media community. Common Sense Networks, the for-profit arm of news media watchdog group Common Sense Media, launched its free ad-supported streaming service Sensical for children less than a month ago, touting higher standards around child safety and learning compared to algorithm-driven platforms,... Continue reading »
by Tony Rifilato // July 23rd, 2021 //
»
Mobile Apps Safe From Apple's ATT; Health Departments Spending Big On Vaccine Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ATT Impact Deferred Anyone looking for evidence of harm to mobile app giants by Apple’s AppTrackingTransparency move last quarter may well come up empty. Digital advertising is outgrowing other media channels and will likely continue doing so. “The permeable advantage of digital ads should... Continue reading »
by Tony Rifilato // July 23rd, 2021 //
»
BDG Media Planning A SPAC Merger; Mobile Data Gets Personal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Some SPAC BDG Media Inc., which owns publications such as Bustle, Elite Daily, NYLON and Input, is set to acquire digital media company Some Spider Studios for $150 million, The Wall Street Journal reports. The all-stock purchase comes ahead of BDG’s planned public offering... Continue reading »
by Tony Rifilato // July 22nd, 2021 //
»
AT&T Looks To Offload Xandr; Comcast And ViacomCBS Talk Partnership

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Née AppNexus AT&T is reportedly in a rush to offload Xandr because the company is “losing tens of millions” of dollars per year, Axios reports. Xandr, formerly AppNexus, has been “grossly mismanaged” by AT&T, and InMobi is in talks to pick up the company... Continue reading »
by Tony Rifilato // July 21st, 2021 //
»
Toyota Pulls Olympic TV Ads In Japan; Tinuiti Buys Bliss Point Media

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Toyota Juggles Five Rings Toyota pulled its television advertising in Japan to avoid blowback, because the Olympic Games are widely opposed in the host country, especially after a recent spike in COVID-19 cases. It’s a bitter pill for Toyota, which is one of a... Continue reading »
by Tony Rifilato // July 20th, 2021 //
»
How The Secret Service Tapped An Ad Tech Startup To Drive Recruitment

In October, the United States Secret Service launched a recruitment drive to more than double the number of its special agents and uniformed officers between the ages of 24 and 37. The organization tapped its media agency, Atlanta-based JacobsEye, to run the campaign, which included pre-roll and mid-roll video ads on YouTube as well as... Continue reading »
by Tony Rifilato // July 19th, 2021 //
»
Ad Arbitrage Sites Use Misleading Formats; NPR Sells Its Podcasting App

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upselling Ad arbitrage – buying web traffic and then selling that inventory on a website for more than it was originally paid for – is universally decried but is also still a lucrative strategy. The enterprise data software company DeepSee published a report showing... Continue reading »
by Tony Rifilato // July 19th, 2021 //
»
News Publishers' Ad-Free Challenge; NBCU Wins Big Upfront Deals

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High On Your Own Supply Balancing ad-supported content with potential ad-free subscription offers can be difficult. The Swedish newspaper company Dagens Nyheter did an analytics review of an ad-free subscription business. “We had to calculate the price level and potential risk of making it... Continue reading »
by Tony Rifilato // July 16th, 2021 //
»
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