• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»TripleLift

The Real Winners This Political Season: Savvy Publishers And Programmatic Buyers

“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Michael Lehman, SVP of global supply at TripleLift. Industry analysts project two advertising firsts this year: Political ad spend will reach $7 billion in 2020, and the 14-day period... Continue reading »
by AdExchanger // October 23rd, 2020 //
»
Prog.IO Digital: Investment In A Time Of COVID, Getting Control Of Your SPO – And Does Ad Targeting Matter?

If you missed the first day of AdExchanger’s Programmatic.IO digital event, here’s a little taste of what happened. The COVID-afflicted investment environment, and why the big platforms are immune Group Nine CEO Ben Lerer – who’s also managing partner of early-stage VC firm Lerer Hippeau – kicked off the show by sharing his views on... Continue reading »
by Ryan Joe // October 6th, 2020 //
»
TripleLift’s ‘Help Journalism’ Program Incents Brands To Advertise Against Hard News

TripleLift is trying to encourage brands to buy ads next to news content, and has curated a group of 1,600 news publishers into a private marketplace. Those buying within the Help Journalism PMP also won’t have to pay TripleLift’s ad tech fee for the rest of Q2. GroupM has signed more than a dozen of its... Continue reading »
by Sarah Sluis // June 2nd, 2020 //
»
All prepped up ... and nowhere to go.
Tips For Remote CCPA Prep: Don’t Delay, Expect Enforcement In July, Wear Pants

With just over two months to go until the July 1 enforcement of the California Consumer Privacy Act, privacy professionals are zooming to get ready. Literally. Julia Shullman, chief privacy officer and general counsel at TripleLift, has lost track of the number of CCPA prep calls and video chats she’s been on since the coronavirus... Continue reading »
by Allison Schiff // April 29th, 2020 //
»
Social Distancing With Friends: TripleLift CMO Jordan Bitterman

TripleLift CMO Jordan Bitterman has worn a lot of hats in the digital ad industry, across an array of companies. He’s worked at digital agencies (Digitas), media agencies (Mindshare), enterprise tech giants (IBM) and now an ad tech startup. Today on Social Distancing With Friends, AdExchanger managing editor Ryan Joe chats with Jordan about making... Continue reading »
by Ryan Joe // April 17th, 2020 //
»
In The Face Of An Economic Downturn, Programmatic May Be Well Positioned

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lehman, senior vice president, head of global supply at TripleLift. Prior to the first report of the coronavirus in late December, many had speculated for the better part of... Continue reading »
by AdExchanger // March 16th, 2020 //
»
As DSPs Go Under, Exchanges Get Tough About Getting Paid

The list of failed DSPs is getting long: Sizmek. IgnitionOne. Eyeview. Audience Science. Each DSP left unpaid invoices to suppliers they went bankrupt or closed, forcing exchanges to eat the losses or claw back money it already gave to publishers. Now exchanges are getting tough about getting paid. Nearly one year post-Sizmek, BidSwitch, TripleLift, PubMatic, OpenX,... Continue reading »
by Sarah Sluis // March 4th, 2020 //
»
Julia Shullman Chief Privacy Officer
TripleLift’s First Chief Privacy Officer Is Tackling ‘The Most Pressing Strategic Issue In Our Space’

The fate of each ad tech company hinges on whether or not it has a privacy strategy. Regulators, privacy advocates and web browsers are targeting core capabilities around targeting and measurement, which affects vendor product, engineering and commercial teams. So TripleLift appointed its first Chief Privacy Officer, Julia Shullman, in January. Her mission is to... Continue reading »
by Sarah Sluis // February 18th, 2020 //
»
Buyers Must Consider DSP Optimization Strategies When Scoping The Best Supply Paths

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bram Woolcott, product manager at TripleLift. Supply path optimization (SPO) is about finding the most efficient path to inventory, but there is no consensus about what efficiency actually is. Demand-side platforms... Continue reading »
by AdExchanger // September 5th, 2019 //
»
How Will Google’s Move To Restrict Third-Party Cookies Affect Publishers?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Eric Berry, CEO at TripleLift. There have been an increasing number of recent rumors that Google Chrome might block third-party cookies, or at least limit them to some degree, which would fundamentally change the programmatic ecosystem.... Continue reading »
by AdExchanger // April 5th, 2019 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Apple’s Policy Is Clear: Email Is Not Gonna Take The Place Of IDFA
  • Google Releases Results From Early Tests Of Cohort-Based Advertising
  • 5 Takeaways From The Final Day Of Programmatic IO Digital
  • IHeartMedia Buys Programmatic Podcast Platform; GroupM Hooks Up With SpotX For SPO
  • The Real Winners This Political Season: Savvy Publishers And Programmatic Buyers
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved