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»SSPs

Marketers Are Going Straight To Exchanges For Ultimate Data Transparency

As marketers seek more transparency into their programmatic buys, they’re bypassing their demand-side platforms and going straight to exchanges and publishers to ask for log-level data about the bids they’ve won and lost. More than a dozen of the most hands-on, sophisticated marketers – including P&G, L’Oréal, T-Mobile and Bayer – are leading the charge.... Continue reading »
by Sarah Sluis // October 24th, 2019 //
»
Holding Companies Sharply Reduce SSP Partners; Coke Thirsts For Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tax Cuts Top ad agency holding companies are taking a hatchet to their mar tech vendor rosters. Havas consolidated from more than 40 ad tech partners to single digits, with most of the downsizing falling on SSPs, Ronan Shields reports for Adweek. Havas cut... Continue reading »
by AdExchanger // June 27th, 2019 //
»
Sovrn’s Acquisition Of VigLink Shows A Potential Non-Ad Tech Future For SSPs

Sovrn’s acquisition of VigLink last week will make 2019 Sovrn’s first year when subscription software services outearn its traditional advertising exchange. Sovrn began in 2014 as an SSP offering scale and analytics on its aggregated publishing data, growing to be one of the largest ad networks with tens of thousands of blogs and publisher clients.... Continue reading »
by James Hercher // December 17th, 2018 //
»
Wrapper Wars: Exchanges And Publishers Question Fairness Of Index Exchange’s Wrapper

Six exchanges and a handful of top publishers who work with Index Exchange’s wrapper say they consistently notice anomalies indicating the exchange prioritizes itself. At least two of those exchanges are composing a letter to Index Exchange CEO Andrew Casale threatening to withdraw from its wrapper unless it takes steps to ensure neutrality, AdExchanger has... Continue reading »
by Sarah Sluis // October 1st, 2018 //
»
Rubicon Project Executes On Turnaround Plan In Q2

Rubicon Project beat its Q2 revenue expectations, sending the stock up 15% in after-hours trading Wednesday. Rubicon Project is still in the middle of steering a huge ship out of danger: It’s burning cash faster than it can increase ad spend on its platform, the result of cutting buyer fees from the platform in November.... Continue reading »
by Sarah Sluis // August 1st, 2018 //
»
AppNexus CEO Brian O'Kelley On Waging A Price War

AppNexus CEO Brian O’Kelley has been waiting 10 years for ad tech to become transparent. Less than a week after Rubicon Project slashed its take rate in half, to 10% to 12%, by doing away with buy-side fees, AppNexus said its fees are even lower. The company revealed it charges an 8.5% average to the... Continue reading »
by Sarah Sluis // November 9th, 2017 //
»
With Rubicon Project For Sale, Its Competitors Weigh In

If Rubicon Project officially goes on the selling block, what are its prospects? The company, which has hired Morgan Stanley to explore a sale, according to The Wall Street Journal, has suffered from tanking stock, layoffs and leadership changes over the past year, and it apparently isn’t the only company of its kind in play.... Continue reading »
by Sarah Sluis // January 17th, 2017 //
»
PubMatic Lays Off More Than 100, Plans To Refocus On Large Customers

Sell-side platform PubMatic has dismissed more than 100 employees, AdExchanger has confirmed. The layoffs, affecting 20% of the company's global staff, follow an 8% reduction in October. The combined cuts have reduced PubMatic’s workforce from 600 to about 450. Additionally the company lost two key leaders on the publisher and demand side: Evan Adlman, VP of publisher... Continue reading »
by Sarah Sluis // December 8th, 2015 //
»
Publishers And Marketers Are Anteing Up – And Networks Are Folding

Pubs and brands have complained about programmatic inventory on open exchanges for years, but a renewed focus on inventory quality is gaining traction. AppNexus has long positioned itself as the platform for ad networks, but it reversed its policy in recent weeks by removing ad networks that don’t provide direct publisher or seller relationships. Shortly... Continue reading »
by James Hercher // November 9th, 2015 //
»

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