Curation Critics Cry Foul; Hot Ad Market Trends For 2025
Publishers are skeptical that “curation” is actually doing anything for them. Plus, what’s coming up in 2025?
Publishers are skeptical that “curation” is actually doing anything for them. Plus, what’s coming up in 2025?
Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.
Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time.
OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much.
The concept of ID bridging has long been the foundation of programmatic advertising, writes LiveIntent CEO Matt Keiser. What is cookie matching but an early iteration of ID bridging?
Dave Clark, who’s led TripleLift for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Why does MFA continue to thrive? MFA monetization benefits everyone in the ad tech ecosystem that collects a revenue share. That includes both SSPs and DSPs.
The past decade has been tumultuous for supply-side platforms. But SSPs will be fine, according to SSPs. They’re simply evolving.
Practically every ad tech vendor has put out a press release in recent months full of bluster about cutting out made for advertising sites – and yet supply sources remain oversaturated with garbage inventory.