AI Is Nothing Without Data Fidelity. Here’s A Four-Step Approach to Protect It
AI is only as good as the data that fuels it. In advertising, however, that foundation is often flawed.
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Beyond Programmatic: A New Model For Buying Premium CTV Inventory
If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO).
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The End Of The CPM Era: Why ‘Unlimited’ Is The Future For Ad Tech Partners
As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role in powering the infrastructure that enables targeted, data-driven and performance-optimized campaigns at scale. But one outdated pricing model is becoming an obstacle to innovation, efficiency and effectiveness: CPM-based pricing.
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DSPs To SSPs: ‘Clean Up Or We Cut You Off’
Demand-side platforms (DSPs) are putting pressure on supply-side platforms (SSPs) to improve inventory quality and cut out the games that pad the second-price auction. Ad tech insiders have told AdExchanger DSPs are being more aggressive in blocking supply sources until they clean up. The pressure could force the ecosystem to grow up. While DSPs aren’t […]
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Header Bidding Unleashed A Huge Infrastructure Problem And Ad Tech Will Either Sink Or Swim
As header bidding grows, ad exchanges are sending more ad impressions per second and DSPs must evaluate more impressions than ever. The massive uptick in volume, which far outpaces programmatic revenue growth, is straining ad tech infrastructure. With more queries to sift through, it costs more to buy the same ads. And as a result, […]