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»ad tech infrastructure

DSPs To SSPs: ‘Clean Up Or We Cut You Off’

Demand-side platforms (DSPs) are putting pressure on supply-side platforms (SSPs) to improve inventory quality and cut out the games that pad the second-price auction. Ad tech insiders have told AdExchanger DSPs are being more aggressive in blocking supply sources until they clean up. The pressure could force the ecosystem to grow up. While DSPs aren’t... Continue reading »

by Sarah Sluis // May 11th, 2017 //
»
Header Bidding Unleashed A Huge Infrastructure Problem And Ad Tech Will Either Sink Or Swim

As header bidding grows, ad exchanges are sending more ad impressions per second and DSPs must evaluate more impressions than ever. The massive uptick in volume, which far outpaces programmatic revenue growth, is straining ad tech infrastructure. With more queries to sift through, it costs more to buy the same ads. And as a result,... Continue reading »

by Sarah Sluis // April 24th, 2017 //
»
 

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