CDP BlueConic Acquires First-Party Data Collection Startup Jebbit
On Wednesday, customer data platform BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers.
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Reaching LGBTQ+ Consumers Is Important All Year Round – And Here’s How To Do It
Rainbow-themed marketing schemes were muted during Pride Month this year, continuing an unfortunate trend of brands moving away from marketing to the LGBTQ+ community.
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Twilio Is Building A Bridge For Marketers Between Data Warehouses And Its Segment CDP
LegalZoom has been beta testing new tools from communications API provider Twilio that allow marketers to access data from the cloud without needing to call in the engineers.
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Alternative IDs Hold Promise, But Lack Scale
While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first-party data. Next up on the list of solutions agencies are trying is alternative identifiers, such as UID 2.0, ID5, Lotame’s Panorama ID and dozens of others.
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First-Party Data Is In The “Trough Of Disillusionment” – Can Walled Gardens Help?
Data and ad tech experts at Programmatic IO in Las Vegas discuss how brands can make better use of their first-party data by working more closely with walled gardens – whether brands like it or not.
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TelevisaUnivision Contends For TV Upfront Budgets With Hispanic Audience Representation
TelevisaUnivision used its upfront stage to remind agencies and advertisers that Hispanic audiences drive business results. It shared ways buyers can work directly with it for targeting and measurement, plus new video currency options for media transactions.
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NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There?
To fill in the gaps left by third-party data loss, Adobe has added a data collaboration product to its Real-Time CDP that lets advertisers match their data to a partner’s to create lookalike audiences, target ads or attribute campaigns.
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Razorfish’s Chief Data Officer On How Agencies Can Cope With Signal Loss
Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer at Publicis-owned Razorfish.
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How US Intelligence Agencies Buy And Use Programmatic Data For Surveillance
Mike Yeagley, an independent contractor who has scouted and acquired commercial data and technology on behalf of intelligence agencies, is one of the earliest evangelists of using ad tech tracking information to identify and surveil government targets.
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Cloud-Based Collaboration Is Ad Tech’s Post-Cookie Lifeline – But Will It Last?
Cross-cloud data collaboration technology is the best bet for a post-cookie solution. But it’s vulnerable to similar privacy concerns.