Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google Search. And she shares how The Verge is trying to maximize the value of its new subscription tier by selling logged-in audiences directly through Vox Media’s Concert marketplace.
Chrome is introducing new metrics that give advertisers and publishers a more data-driven picture of what users actually experience on ad-heavy sites.
The Trade Desk is less than a third as valuable as it was a year ago. It retains about one-tenth of its high-water market cap from December 2024, when the company was worth almost $70 billion. Why did investors lose the faith?
McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite. But now, overseeing Prebid will be his full-time job.
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend.
L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.
Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.
