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»Data-Driven Thinking

Thought Leaders: AdExchanger’s Most Popular Opinions Of 2019

AdExchanger receives a ton of column pitches each week from authors eager to share their opinions on the industry’s most pressing issues. Based on the topics we were pitched this year – and how readers reacted to the columns we published – the cookie’s fate was top of mind. Many have long predicted the death... Continue reading »
by Tilde Herrera // December 30th, 2019 //
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Counterpoint: The Third-Party Ad Server Has A Big Future

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Megan Pagliuca, VP and GM for digital media at Merkle Inc. It was penned in response to Rob Griffin's recent piece, "The Death of the Third-Party Ad Server."   Rob Griffin's... Continue reading »
by AdExchanger // August 25th, 2014 //
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Focus On People, Not The Device

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kurt Hawks, general manager of mobile at Conversant. If I had a dollar for every time a brand asked what percentage of its budget should go to mobile, I’d be... Continue reading »
by AdExchanger // June 26th, 2014 //
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iOS 8’s Planned Location Restrictions: What You Need To Know

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. There’s been a lot of buzz about the announced changes in the upcoming release of iOS 8. Better integration with Mac OS –... Continue reading »
by AdExchanger // June 25th, 2014 //
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Where Is The Uber Of Online Advertising?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. Uber is undeniably one of the great startup success stories in recent history. By solving a fairly simple problem – how to easily and... Continue reading »
by AdExchanger // June 24th, 2014 //
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How Is Data Science Changing Your Ad Business? Let Us Count The Ways

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ayusman Sarangi, director of product management at YuMe. Data science touches our lives every day. When we share a picture on Facebook, it suggests a friend’s name to tag. When we... Continue reading »
by AdExchanger // June 20th, 2014 //
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Can Redlining Offer Clues To Balancing Big Data And Privacy?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. On May 1, the President’s Council of Advisors on Science and Technology (PCAST) delivered its analysis of the current and future impact of big data... Continue reading »
by AdExchanger // June 20th, 2014 //
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From Cannes Lions 2014: Less Is More, Please

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Steketee, head of paid social and emerging media capabilities at Merkle. Some common themes are emerging here at the Cannes Lions Festival of Creativity: Data and digital are the talk... Continue reading »
by AdExchanger // June 19th, 2014 //
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Exchange Fraud Prevention Should Be Simple: Sellers, State Your Name

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Casale, vice president of strategy at Casale Media Inc. In spite of a flourishing programmatic marketplace, with all the benefits it provides buyers for targeting key audiences with the... Continue reading »
by AdExchanger // June 19th, 2014 //
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Programmatic Campaign Transparency Turning Black Box Into Glass Box

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Benny Arbel, founder and CEO at myThings. We’ve all seen the subject of programmatic campaign transparency hit the spotlight recently. “When someone claims there’s not enough transparency in programmatic, I encourage... Continue reading »
by AdExchanger // June 18th, 2014 //
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