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»Data-Driven Thinking

The Power And Paradox Of In-House Agencies

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Ross, VP analyst at Gartner. There have been plenty of splashy headlines in recent years about big brands launching or expanding in-house agencies with the aim of reducing agency... Continue reading »
by AdExchanger // November 20th, 2020 //
»
No Silver Bullet: Identity Resolution In A Cookieless World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Paz, VP at Viant Technology. Despite the significant marketer demand for identity-based solutions and the ad industry’s acknowledgment that we need a new form of identity resolution, few platforms are... Continue reading »
by AdExchanger // November 18th, 2020 //
»
Brands Must Devise Different Strategies For Amazon, Social Media And The Open Web

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, Chief Strategy Officer at AcuityAds. Since the advent of One-Click checkout, advertisers have realized that awareness, consideration and purchase can all happen in seconds for consumable products. Thus, the... Continue reading »
by AdExchanger // September 15th, 2020 //
»
Huge Issue On The November 2020 Ballot – No, Not That One. CCPA 2.0!

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. There’s an election this November, and there will be a huge issue on the... Continue reading »
by AdExchanger // August 17th, 2020 //
»
Thought Leaders: AdExchanger’s Most Popular Opinions Of 2019

AdExchanger receives a ton of column pitches each week from authors eager to share their opinions on the industry’s most pressing issues. Based on the topics we were pitched this year – and how readers reacted to the columns we published – the cookie’s fate was top of mind. Many have long predicted the death... Continue reading »
by Tilde Herrera // December 30th, 2019 //
»
Counterpoint: The Third-Party Ad Server Has A Big Future

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Megan Pagliuca, VP and GM for digital media at Merkle Inc. It was penned in response to Rob Griffin's recent piece, "The Death of the Third-Party Ad Server."   Rob Griffin's... Continue reading »
by AdExchanger // August 25th, 2014 //
»
Focus On People, Not The Device

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kurt Hawks, general manager of mobile at Conversant. If I had a dollar for every time a brand asked what percentage of its budget should go to mobile, I’d be... Continue reading »
by AdExchanger // June 26th, 2014 //
»
iOS 8’s Planned Location Restrictions: What You Need To Know

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, president at Thinknear by Telenav. There’s been a lot of buzz about the announced changes in the upcoming release of iOS 8. Better integration with Mac OS –... Continue reading »
by AdExchanger // June 25th, 2014 //
»
Where Is The Uber Of Online Advertising?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. Uber is undeniably one of the great startup success stories in recent history. By solving a fairly simple problem – how to easily and... Continue reading »
by AdExchanger // June 24th, 2014 //
»
How Is Data Science Changing Your Ad Business? Let Us Count The Ways

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ayusman Sarangi, director of product management at YuMe. Data science touches our lives every day. When we share a picture on Facebook, it suggests a friend’s name to tag. When we... Continue reading »
by AdExchanger // June 20th, 2014 //
»
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