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» Tilde Herrera

Tilde Herrera
Senior Editor

Tilde Herrera is the opinions editor at AdExchanger, where she oversees the publication of all op-ed columns, including Data-Driven Thinking and Sell Sider. Based in San Francisco, she has covered business, food and sustainability as a reporter and editor for a number of publications. Her work has appeared at the San Jose Mercury, San Francisco Chronicle, Associated Press, GreenBiz, Grist and KQED, among others.

Articles by Tilde

Matt Prohaska On Where Companies Are Making Bold Moves Amid The Pandemic

Publishers, tech vendors, marketers and investors have been forced to adapt to a roller-coaster year caused by the coronavirus pandemic and racial inequality protests. In the process, their business needs have also changed, according to Matt Prohaska, who leads one of the industry’s most well-known programmatic consultancies. From his home in Fairfield, Conn., Matt explains… Continue reading »
by Tilde Herrera // July 2nd, 2020 //
»
Social Distancing With Friends: Kevin Mannion

Kevin Mannion is trying to figure out what his clients need right now. As the president and chief strategy officer at business intelligence firm Advertiser Perceptions, Kevin is in constant contact with media buyers and ad tech players who are grappling with how to work with this “new normal, which is not normal.” Kevin’s new… Continue reading »
by Tilde Herrera // April 16th, 2020 //
»
Thought Leaders: AdExchanger’s Most Popular Opinions Of 2019

AdExchanger receives a ton of column pitches each week from authors eager to share their opinions on the industry’s most pressing issues. Based on the topics we were pitched this year – and how readers reacted to the columns we published – the cookie’s fate was top of mind. Many have long predicted the death… Continue reading »
by Tilde Herrera // December 30th, 2019 //
»
Gartner’s Andrew Frank: ‘We Feel Betrayed Because Big Data Let Us Down’

Privacy’s growing impact on targeted advertising is creating unprecedented challenges for marketers. One underlying reason contributing to the stress: Marketers feel betrayed by big data, said Andrew Frank, VP distinguished analyst for Gartner. “Big data was supposed to give us this scalable customer intimacy, this ability as marketers to know exactly what to sell to… Continue reading »
by Tilde Herrera // October 16th, 2019 //
»
Oracle Integrates BlueKai And ID Graph With CX Unity

Oracle wants to help marketers bridge the gap between the known and unknown. The company integrated the BlueKai data management platform (DMP) and ID graph with its customer data platform (CDP), it said Tuesday at the Oracle OpenWorld conference in San Francisco. The move is meant to help marketers tie device-level data about unknown prospects… Continue reading »
by Tilde Herrera // September 17th, 2019 //
»
Google Gives Retailers A Leg Up As It Moves Further Into The Cloud

Google is doing more to help companies connect, manage, secure and analyze ever-growing amounts of data. At its Google Cloud Next conference in San Francisco, the company unveiled a raft of announcements over the last two days (the event officially runs April 9-11), including new open-source integrations, more AI capabilities and product-development partnerships with large… Continue reading »
by Tilde Herrera // April 10th, 2019 //
»
Facebook Earmarks $300 Million For Journalism, Emphasizing Local News

Facebook will distribute $300 million across multiple news projects over the next three years to support local newsrooms and help publishers create new business models, the platform announced Tuesday. Donations include a $5 million endowment gift to the Pulitzer Center, $6 million for the UK-based Community News Project and a $20 million expansion of Facebook’s… Continue reading »
by Tilde Herrera // January 15th, 2019 //
»
He Said What? AdExchanger’s Most Popular Opinions Of 2018

AdExchanger’s opinion columns present sharp arguments that illuminate specific industry challenges and provide critical insight that can help readers do their jobs better. The very best columns are engaging, on-point and fun to read. Our 10 most popular op-eds of 2018 below delivered on each count. We have to give a gold star to Martin… Continue reading »
by Tilde Herrera // December 27th, 2018 //
»
Oracle Gets Into The CDP Game With CX Unity

Oracle kicked off its OpenWorld conference Monday by introducing a customer data platform (CDP) to connect disparate data sources and a subscription management product to capitalize on the blossoming subscription economy. The CDP, CX Unity, is now pre-integrated with the Oracle Customer Experience (UX) Cloud and is designed to tie marketers’ first-party data to anonymous third-party offline… Continue reading »
by Tilde Herrera // October 22nd, 2018 //
»
Salesforce’s Suarez-Davis Shows How All The Pieces Fit Together

Although M&A for data-driven companies slowed before the EU’s General Data Protection Regulation took effect, Salesforce charged ahead. The CRM giant dropped $6.5 billion on middleware firm MuleSoft in March. It followed with a reported $800 million acquisition of data integration company Datorama, which closed Aug. 20. A month later, multiple Salesforce customers are already… Continue reading »
by Tilde Herrera // September 28th, 2018 //
»
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