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»coronavirus

Live Industry Updates: Publicis Sapient Freezes 2020 Raises And Promotions

This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. August 12 Publicis Sapient, the consulting firm under Publicis Groupe, froze all raises and promotions for the rest of 2020 on Wednesday, canceling... Continue reading »
by AdExchanger // August 14th, 2020 //
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Kevin Krim headshot
The Return to Live Sports Will Force TV Advertisers To Rethink Their Approach

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Kevin Krim, president and CEO at EDO. Over the past several months, we have seen COVID-19 take a terrible human and economic toll and completely change our daily lives. For the TV advertising industry,... Continue reading »
by AdExchanger // August 6th, 2020 //
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Comic: Asking The Tough Questions

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // July 31st, 2020 //
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US GDP Dips 9.5% In Q2; Discovery Joins On Addressability

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDP … U The US gross domestic product fell 9.5% in the second quarter – the biggest dip on record, the Commerce Department reported on Thursday. That’s a $1.8 trillion loss due to, what else, the ongoing pandemic. The collapse was “unprecedented in its... Continue reading »
by AdExchanger // July 31st, 2020 //
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Peacock
NBCU Sees Advertisers Returning, Will Restructure For Streaming

When we last checked in with Comcast in April, the company was warning investors that its Q2 revenue hit would probably be even worse than in the first quarter. While that prediction has borne out, Comcast chief Brian Roberts is optimistic about the cable giant’s ability to roll with the punches as theme parks in... Continue reading »
by Ryan Joe // July 30th, 2020 //
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Kevin Ryan headshot
The Facebook Boycott For The Rest Of Us

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Ryan, CEO at Motivity Marketing. Surviving without Facebook should be easy for any advertiser to do. From a success measurement perspective, it should be just another interchangeable channel on... Continue reading »
by AdExchanger // July 24th, 2020 //
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Comic: Virus Protection

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // July 24th, 2020 //
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Ben Antier headshot
Avoiding Assumptions Is Key When We Don’t Know What We’ll Be Watching In 6 Months

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ben Antier, co-founder and chief product officer at Publica. 2020 is shaking our society to its core. While health and social justice remain priorities for all of us, we are also facing significant challenges... Continue reading »
by AdExchanger // July 23rd, 2020 //
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The Big Story: COVID-19 Spikes, Google Rises, Amazon Falls And The Trade Desk Sits Pretty

As COVID-19 cases spike across America, the joyous reopening is on pause. (Unless you’re Disney World, because apparently the virus has no effect on the land of enchantment and childhood dreams.) But having gone through the initial shutdown in March, brands are more prepared this time around. They’re pulling back on some of the more... Continue reading »
by Ryan Joe // July 16th, 2020 //
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The Next Phase In SPO Is Based On Value Creation

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Shaughnessy, senior vice president of operations and partnerships at Kargo. The economic downturn caused by COVID-19 has accelerated supply-path optimization (SPO) conversations and will force suppliers that don’t exceed buyer demands and expectations... Continue reading »
by AdExchanger // July 15th, 2020 //
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