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»coronavirus

Michael McLaren headshot
B2B Marketers Must Take Personalization Further Than Their B2C Peers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael McLaren, global CEO, B2B Group, at Merkle. As more customer engagements move away from in-person contact to digital channels and virtual environments, the trends that were already driving the need for... Continue reading »
by AdExchanger // September 29th, 2020 //
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What Can Advertisers Expect This COVID Christmas?

It’s a tale that feels as old as time, but only goes back to March: The pandemic has had a big impact on consumer habits and attitudes. And that impact will continue through the holiday season. According to Adobe Advertising Cloud, which surveyed 1006 consumers across the United States, United Kingdom and Australia about their... Continue reading »
by Ryan Joe // September 23rd, 2020 //
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Comic: Media Buying 2020

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // September 18th, 2020 //
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Comic: Q4 Planning

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...  
by Nate Neal // September 11th, 2020 //
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Live Industry Updates: Droga5 Cuts 7% Of Staff In United States; BuzzFeed Ends Salary Reductions

This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. September 3 Droga5 Lays Off 7% Of Staff In United States Advertising agency Droga5 laid off 40 people from its New York office,... Continue reading »
by AdExchanger // September 4th, 2020 //
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Comic: The Contactless Comeback Kid

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by AdExchanger // August 28th, 2020 //
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Kevin Krim headshot
The Return to Live Sports Will Force TV Advertisers To Rethink Their Approach

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Kevin Krim, president and CEO at EDO. Over the past several months, we have seen COVID-19 take a terrible human and economic toll and completely change our daily lives. For the TV advertising industry,... Continue reading »
by AdExchanger // August 6th, 2020 //
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Comic: Asking The Tough Questions

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // July 31st, 2020 //
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US GDP Dips 9.5% In Q2; Discovery Joins On Addressability

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDP … U The US gross domestic product fell 9.5% in the second quarter – the biggest dip on record, the Commerce Department reported on Thursday. That’s a $1.8 trillion loss due to, what else, the ongoing pandemic. The collapse was “unprecedented in its... Continue reading »
by AdExchanger // July 31st, 2020 //
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Peacock
NBCU Sees Advertisers Returning, Will Restructure For Streaming

When we last checked in with Comcast in April, the company was warning investors that its Q2 revenue hit would probably be even worse than in the first quarter. While that prediction has borne out, Comcast chief Brian Roberts is optimistic about the cable giant’s ability to roll with the punches as theme parks in... Continue reading »
by Ryan Joe // July 30th, 2020 //
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