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»Andrew Frank

Gartner’s Andrew Frank: ‘We Feel Betrayed Because Big Data Let Us Down’

Privacy's growing impact on targeted advertising is creating unprecedented challenges for marketers. One underlying reason contributing to the stress: Marketers feel betrayed by big data, said Andrew Frank, VP distinguished analyst for Gartner. “Big data was supposed to give us this scalable customer intimacy, this ability as marketers to know exactly what to sell to... Continue reading »
by Tilde Herrera // October 16th, 2019 //
»
Neustar To Take On Martech Giants With Company Split

Neustar is splitting its business into two independent, publicly traded companies. The divide, announced Tuesday, is an effort to boost motivation in the capital markets by clearing up confusion around Neustar’s company story and the various services it provides, said Neustar president and CEO Lisa Hook. One company will retain the Neustar name and provide... Continue reading »
by Alison Weissbrot // June 21st, 2016 //
»
The Case For Personification

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Frank, research vice president at Gartner. Of all the challenges facing data-driven marketers today, finding the right balance between relevance and privacy ranks near the top. Personalize too aggressively... Continue reading »
by AdExchanger // April 3rd, 2015 //
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