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Articles by AdExchanger

Industry Preview: AI And Privacy Will Come Together In 2021

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. Will 2021 be a pivotal year for AI? In the second episode of AdExchanger’s Industry Preview podcast series, IBM’s Sheri... Continue reading »

by AdExchanger // January 7th, 2021 //
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Alan Chapell
The Privacy Sandbox And A Pre-emptive Breakup Of Google?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. Like most of you, I’ve been following Google’s announcement of the Privacy Sandbox, the eventual depreciation of third-parties cookies in Chrome and the... Continue reading »

by AdExchanger // January 6th, 2021 //
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Comic: Black Friday

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...

by AdExchanger // November 27th, 2020 //
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IPG CEO Michael Roth To Depart; Facebook And Twitter Ordered To Testify Before Congress

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPG’s Roth To Step Down IPG honcho Michael Roth will step down from his CEO position at the end of the year, to be replaced by current COO Philippe Krakowsky. Roth will become executive chairman of the board. According to The New York Times, Krakowsky... Continue reading »

by AdExchanger // October 23rd, 2020 //
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quibi
Quibi Flames Out; Pinterest Pushes Diversity And Transparency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Quibi Bites The Dust Quibi will shut down its service a mere six months after launch, becoming one of the first – and most spectacular – casualties in the video streaming wars. It is a remarkable flameout for a company that had raised $1.75 billion before... Continue reading »

by AdExchanger // October 22nd, 2020 //
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viacom cbs
ViacomCBS Reorgs Around Streaming; P&G Slays Its Earnings

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do The Streaming Shuffle Another day, another streaming reorg. Just days after Disney announced a major reorganization centered on streaming, ViacomCBS is shaking up its business with a focus on digital. The biggest change, The Verge reports, comes with the promotion of Tom Ryan, head of... Continue reading »

by AdExchanger // October 21st, 2020 //
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sirius xm stitcher
SiriusXM Completes Stitcher Acquisition; Group Nine Media Diversifies Its Revenue ... With Pet Insurance

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Done Deal SiriusXM completed its $300 million purchase of Stitcher on Monday, its latest move to build the satellite radio company into a podcasting empire. The Stitcher app gives listeners access to podcasts from the likes of Freakonomics Radio, the Oprah Winfrey Network and Conan O'Brien... Continue reading »

by AdExchanger // October 20th, 2020 //
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time to settle up
Vista Equity Partners CEO Nabbed For Tax Fraud; IAB Europe's TCF Disputed In Belgium

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying The Piper Robert Smith, CEO of Vista Equity Partners, agreed on a $139 million settlement with the Department of Justice due to his role in a tax evasion scheme involving the use of undeclared offshore accounts. According to Axios, Smith’s admission of guilt has left... Continue reading »

by AdExchanger // October 19th, 2020 //
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nielsen round up
Nielsen Can Measure YouTube On The Big Glass; UK Digital Ad Spend Drops 5% In Q2

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DAR She Blows Nielsen’s Digital Ad Ratings and Total Ad Ratings products can now measure YouTube and YouTube TV inventory when streamed through connected TV platforms. As MediaPost points out, Nielsen’s two ad ratings solutions can already measure YouTube and YouTube TV inventory on PCs, laptops... Continue reading »

by AdExchanger // October 16th, 2020 //
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playing safe
TikTok Partners With OpenSlate On Brand Safety; Peacock Slays It On Subs In Q3

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safety Dance Brand safety is proving a significant hurdle to TikTok’s growth as the company seeks to calm the nerves of advertisers who are drawn to its massive audience of young people, but fretful about objectionable content. “This is the number one conversation we have... Continue reading »

by AdExchanger // October 15th, 2020 //
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