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Articles by AdExchanger

The “Cookie Pop-Up” Is Not The Real Issue Of GDPR

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Progress is not a straight line or a smooth path, as many in history have reminded us.  It seems to be the case for data… Continue reading »
by AdExchanger // October 29th, 2021 //
»
Persuading Voters Online Ain’t Easy; Facebook Is Now Meta

Hitting For The Cycle 2021 is an off-year, in terms of the four-year election cycle. But political advertising is scorching – and politicians have a few specific demands for digital. For one, the idea of “forced video” exposure is critical, said Megan Clasen, a partner at the political ads shop Gambit Strategies, in a Q&A… Continue reading »
by AdExchanger // October 29th, 2021 //
»
Spotify’s Ad Business Is On Fire; Apple’s App Privacy Report Is Coming

Spot Me Some Change Spotify reported quarterly revenues of $2.9 billion, with about $375 million of that coming from its free, ad-supported tier. That’s a nice 75% year-over-year jump for Spotify’s advertising business. The company expects to clear $1 billion in ad revenue at the close of 2021, which will mark the first time it’s… Continue reading »
by AdExchanger // October 28th, 2021 //
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Antitrust Suits Expose Awkward Emails; Braze Joins The Pre-IPO Gang

Pry-vacy Cases The myriad antitrust cases filed against Silicon Valley giants rarely result in legal action. Mostly what you see are record-breaking fines – for the regulators, that is. But these fines hardly break the bank for Big Tech. What’s $300 million here and $1 billion there? It’s monopoly money, after all. More often the darts… Continue reading »
by AdExchanger // October 25th, 2021 //
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Disney Intros Its Own Clean Room; VideoAmp Cleans Up With $275M Round

Squeaky Clean The Disney Advertising Sales group just launched its own data clean room, with assists from the first-party data service providers Snowflake, Habu and InfoSum. It’s no coincidence that earlier this week Snowflake unveiled its Media Data Cloud, a platform to combine first-party data sets for advertising and analytics with Disney and Habu as… Continue reading »
by AdExchanger // October 22nd, 2021 //
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Google’s Slow March To Privacy Protection; PayPal Eyes Pinterest

Party Like It’s 95 Google Chrome 95, the latest browser version, was released from beta on Wednesday. It won’t make marketers quake in their boots, but this is the first version of Chrome that will allow people to opt in to a reduced user-agent string, which is the data passed to a site operator regarding… Continue reading »
by AdExchanger // October 21st, 2021 //
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Is Addressable Linear A Real Thing Now?; Google’s New Pixel Bundle

Wait, Wait … Addressable Linear?  AMC Networks announced a partnership with The Trade Desk and Magnite to run addressable ads on linear TV. “This is a huge development, for us and for the entire industry, unlocking the value of linear inventory,” said Evan Adlman, SVP of advanced advertising and digital partnerships at AMC Networks. AMC… Continue reading »
by AdExchanger // October 20th, 2021 //
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StitcherAds Goes To Kargo; Changes Are Coming To Google Search

A Stitcher In Time Kargo Global has acquired the online retail advertising company StitcherAds for $64 million. StitcherAds, an Irish startup, specializes in selling on social platforms, including Facebook, Instagram, Snapchat and TikTok, whereas Kargo’s main business is placing ads on the mobile web or within a network of app publishers. “We realized we were… Continue reading »
by AdExchanger // October 19th, 2021 //
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Would-Be Ad Earners Are Big Spenders; The Rise Of Shopping Bots

Spend Money To Make Money The proliferation of companies launching ancillary advertising businesses is a boon to total ad spend. Buy-now-pay-later players Affirm, Klarna, Afterpay and PayPal spent a combined $52.45 million on TV, print and digital media from January to September this year, Business Insider reports. That’s up 130% from last year. BNPL companies… Continue reading »
by AdExchanger // October 18th, 2021 //
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Can Amazon Help Itself?; The Mobile Ad Tech M&A Frenzy

Do Me A Favor Amazon told Congress in 2019 that it doesn’t favor Amazon-owned brands in search results. But that isn’t credible to sellers, who time and again see Amazon rivals shoot into the top three search results immediately. A former Amazon employee told The Markup that Amazon reserved a top search spot for new… Continue reading »
by AdExchanger // October 15th, 2021 //
»
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