• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»

» AdExchanger

Contact AdExchanger

Articles by AdExchanger

Agencies Reportedly Settle Over Rebates; Omnicom, Publicis To Split Disney Media Account

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebate Redux Media agencies are paying settlements to clients as a result of contract audits sparked by the ANA’s 2016 transparency report, AdAge reports. Nearly 100 audits have taken place, but it’s not clear which clients or agencies are involved or if any money... Continue reading »
by AdExchanger // October 15th, 2019 //
»
Don’t Take CTV Results At Face Value

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. When buyers place their bets on a new tactic, they are eager to get insights to help determine if their campaign worked. Connected TV (CTV) is no different. This new entrant... Continue reading »
by AdExchanger // June 13th, 2019 //
»
What Works In Linear And Other Video Platforms May Not Work In Connected TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jackie Paulino, senior vice president of customer success at Pixability. As the industry transitions from linear TV to the new idiosyncrasies of connected TV (CTV), marketers can’t afford to get caught flat-footed. CTV requires... Continue reading »
by AdExchanger // June 10th, 2019 //
»
WarnerMedia Considers Ad Free Package; Maine Signs Strict Data Privacy Law

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Caught Midstream AT&T’s WarnerMedia is considering a $16-$17 per month ad-free streaming package comprising HBO, Cinemax and the Warner Bros. movie and TV library, reports The Wall Street Journal. This new proposal, backed by WarnerMedia chief John Stankey, comes in addition to AT&T’s initial... Continue reading »
by AdExchanger // June 10th, 2019 //
»
What Duopoly? Why Amazon’s Sizmek Purchase Is Just The Next Step In Its March Toward Ad Dominance

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Amazon bought Sizmek’s ad server and dynamic creative optimization (DCO) tool last week. If you’re not a Sizmek customer, this may not seem like a big deal. And... Continue reading »
by AdExchanger // June 7th, 2019 //
»
Dentsu Aegis Is Latest Holding Co To Consoldate Agencies; Google Will Acquire Cloud Analytics Firm For $2.6B

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Simpler Sell In the United Kingdom, Dentsu Aegis is following a new holding company trend by consolidating and restructuring disparate agencies across media, data and creative. WPP recently merged J. Walter Thompson and Wunderman into one business, Wunderman Thompson, and consolidated VML and... Continue reading »
by AdExchanger // June 7th, 2019 //
»
Instagram Advertisers Can Pay To Promote Influencer Content; Economist Debuts Google-Backed Video Series

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Influence Instagram is allowing brands to promote organic content created by influencers as ads in its feed. “One of the biggest requests from brands to date is the ability to incorporate branded content posts into their advertising strategies,” Instagram said in a blog... Continue reading »
by AdExchanger // June 6th, 2019 //
»
Paul Bannister headshot
Does Behavioral Targeting Make Publishers More Money?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Does behavioral targeting make publishers more money? That’s a huge question with many potential ramifications, most significantly the conversations about government regulation of user tracking. A study released last week examined that... Continue reading »
by AdExchanger // June 5th, 2019 //
»
GroupM Shakes Up Leadership Team; Firefox Deals Cookies Another Blow

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Benioff Hearts MuleSoft Marc Benioff was effusive on the subject of MuleSoft Tuesday during Salesforce’s first quarter earnings call for its 2020 fiscal year. Benioff waxed lyrical about how the systems integrator – which Salesforce purchased for $6.5 billion last year – is helping... Continue reading »
by AdExchanger // June 5th, 2019 //
»
Google Under Antitrust Scrutiny Over Advertising, Search Biz; Total Time Spent With Media Set To Stagnate

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Players Google is preparing for an antitrust investigation by the US Justice Department, which could include a far-reaching probe of its advertising practices. Google’s usual regulatory hotspot is search, where it wields immense influence in the consumer journey and can prioritize keeping people... Continue reading »
by AdExchanger // June 4th, 2019 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • W3C Ad Tech Members Panicked About Slow Progress For Third-Party Cookie Alternative
  • Mark Zagorski Named CEO Of DoubleVerify To Lead Its CTV Charge
  • The Big Story: Google’s Fees, Facebook Advertisers Flee
  • Trade Groups Say IOS 14 Not Compatible With GDPR; Pinterest Under SEO Scrutiny
  • Twitter Acquires Mobile DSP CrossInstall On The Hunt For Mobile Performance Dollars
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved