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Articles by AdExchanger

Alex Schultz
Facebook Gets New CMO; Vox Media’s Concert Ad Platform Goes Self-Serve

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Somebody’s Gotta Do It Facebook has a new CMO. Following the departure of Antonio Lucio last month, Facebook is promoting from within. Alex Schultz, one of Facebook’s longest-tenured product and data executives – he’s been with FB since 2007 – is taking over the role, Bloomberg... Continue reading »
by AdExchanger // September 30th, 2020 //
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roundup 9.28
Disney Sells TrueX Ad Tech Unit; Snapchat Puts A New Spin On The Takeover Buy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tried And True Disney has unloaded its video ad tech unit TrueX to location vendor Gimbal for less than $100 million, The Wall Street Journal reported. TrueX specializes in reward-based interactive units that encourage people to engage with ads in exchange for fewer or no commercials.... Continue reading »
by AdExchanger // September 29th, 2020 //
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roundup 9/28
Google To Bar Political Ads Following Election Day; Mislabeled Political Ads Fly Under The Radar

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After Nov. 3 Google will block political ads after polls close on Election Day to avoid confusion during an expected delay in results, the company told advertisers Friday. Any election-related ads running through Google's ad-serving platforms will be banned, as will ads that target election-related search... Continue reading »
by AdExchanger // September 28th, 2020 //
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TikTok #Hurting; Apple Critics Join Forces

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Hurting If TikTok were to be banned for two months, as many as half of its users in the United States might never come back. If the ban continued for six months, around 90% of its US users would be gone forever. That’s according to Vanessa... Continue reading »
by AdExchanger // September 25th, 2020 //
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so it begins
DOJ Antitrust Suit Could Be Just Around The Corner; Consumers Love TiKTok Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Search Of The Justice Department’s antitrust lawsuit against Google could come as soon as this week or next – but sources tell The New York Times that ad tech will likely not be the focus. The DOJ is planning to brief officials from state attorney... Continue reading »
by AdExchanger // September 24th, 2020 //
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Corbin de Rubertis
Once Protective Of Their Data, Retailers Are Now Eager To Share It

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Corbin de Rubertis, head of innovation at Meredith Corp. Retailers once operated as walled gardens and were deeply unwilling to share their data. But a shift in marketplace conditions and their own priorities has caused... Continue reading »
by AdExchanger // September 23rd, 2020 //
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dotdash
Dotdash Buys Serious Eats And Simply Recipes; Ad Industry Groups Agree On How to Define Hate

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tastes Like Diversification IAC-owned Dotdash is cooking with gas. Dotdash, which publishes The Spruce and Investopedia among many others, has solidified its position as a provider of culinary content with its acquisitions of Serious Eats and Simply Recipes in an all-cash deal, according to Sara Fischer... Continue reading »
by AdExchanger // September 23rd, 2020 //
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How TikTok Could Bolster Walmart's Ad Biz; Microsoft Acquires Video Game Studio ZeniMax For $7.5B

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Match Made In Heaven What the heck is Walmart gonna do with TikTok? Faithful followers of this ridiculous saga will recall that the retail giant landed a 7.5% stake in TikTok Global. Megan Graham of CNBC believes the deal “could be a boon for the... Continue reading »
by AdExchanger // September 22nd, 2020 //
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Third-Party Cookie Ban Could Bolster Antitrust Case Against Google; Agency Employees Are Super Stressed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump Okays TikTok-Oracle Deal Looks like TikTok will stay operational in the United States. On Saturday, President Donald Trump said he supported a deal in principle between TikTok and Oracle, Reuters reported. Under the deal, TikTok will be based in the United States - “possibly in... Continue reading »
by AdExchanger // September 21st, 2020 //
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NBCU Intros News Outcome-Based Measurement Program; Telcos Spend Big On Advertising Despite The Pandemic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Peacock Measures Its Feathers Ah, there’s nothing that says autumn like the fresh scent of outcome-based measurement on TV! NBCU now has a proprietary program called Total Investment Impact that tracks how ads drive sales, reports Digiday. The program also looks at how other, non-ad-related... Continue reading »
by AdExchanger // September 18th, 2020 //
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