AdExchanger
Articles By AdExchanger
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Google Ad Chief Prabhakar Raghavan Speaks; TV Nets Advance Targeted Ad Strategies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Balancing Act Google’s pivot to privacy will be about “threading a balance,” head of advertising Prabhakar Raghavan told CNET. Google has to weigh user privacy protections with the concerns of the advertising ecosystem and avoid acting anti-competitively. With new controls on data collection […]
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OPINION: On TV & VideoWe Should Focus On Outcomes Over Turf Wars
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Bayer, senior vice president of advanced TV, cross screen and emerging channels at Cadreon. It is a well-known and undisputed fact: Audiences are consuming more video on nontraditional platforms, such as TV streaming […]
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Slower Growth In Amazon Ad Biz; Spotify Elevates Podcast Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Honey Dish Amazon’s ad revenue growth rate is slowing, but neither investors nor ad partners are concerned. “Year-over-year growth rates are slowing in line with what you would expect for a maturing platform,” Kevin Packler, VP and director of Amazon Services at The […]
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OPINION: The Sell SiderThe Industry’s OTT Investments Will Help All Digital Publishers, Even Those Without TV Assets
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Lehman, SVP, global marketplace development at TripleLift. Over-the-top (OTT) advertising has captured the industry’s hearts and minds over the past year and is widely considered to be one of its most compelling new […]
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Comscore Addresses Latest Mess; Amazon Accused Of Violating COPPA
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Comscore In Flux “I want to acknowledge that the company has undergone some significant changes in the past five weeks,” interim Comscore CEO Dale Fuller told investors on Wednesday. It was an understatement. It’s been just over a month since Fuller took the reins […]
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Google To Index Podcast Content; Scale Proves Elusive For New CPGs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Small Step For Google, Giant Leap For Pods Amid its privacy-focused announcements, Google said at its I/O conference that it would begin indexing podcasts in its search results. Google’s search engine will surface relevant podcast episodes based on the content of the podcast, not […]
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OPINION: The Sell SiderA Suggestion For Ad Refreshing
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written Dan Fennell, vice president of publisher development at GumGum. The ability to refresh ads on publisher pages has been around for some time. In 2016, Google created an ad refreshing standard within its ad exchange. […]
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Amazon Courts Publishers In Affiliate Push; Twitter Earns Its Wings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Affiliate With Me Amazon is in talks with major US publishers including BuzzFeed, The New York Times and New York Media about expanding their affiliate businesses overseas. The ecommerce giant already pays publishers affiliate revenues in the United States, but sees huge opportunity in […]
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Chrome Users Get More Control Over Data; Publicis Explains Epsilon Purchase
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chrome On The Tightrope Google’s Chrome browser will introduce a dashboard tool allowing users granular control over cookies and data collection, The Wall Street Journal reports. The new feature could roll out as soon as this week. Reports of Chrome cookie updates have swirled […]
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Facebook Plans A Cryptocurrency; The FTC Debates Facebook Fine
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Flip Of A Stablecoin Facebook is developing a less volatile type of cryptocurrency called a stablecoin, that would be backed by consumer credit, payments and ecommerce companies. Users would spend stablecoins on products or peer-to-peer payments. Facebook would benefit because it could connect […]
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OPINION: The Sell SiderPublishers Must Optimize Accordingly To Meet Buyers Heading For The Open Market
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. While programmatic buying strategies and buzzwords du jour change, one fact remains constant: Every impression counts. The buyer emphasis on achieving the best […]
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The FTC Might Install A Privacy Official At Facebook; Irish Data Protection Commission Probes Quantcast
Regulation Nation The Federal Trade Commission is in negotiations on a settlement deal with Facebook that would install a federally-approved privacy official at the highest ranks of the company and launch an independent privacy oversight committee. CEO Mark Zuckerberg would be responsible for enforcing privacy at the company, and Facebook will still have to pay […]
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OPINION: On TV & VideoBaseball Economics And The Fate Of App-Based TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Mullen, head of international at Drawbridge. Cable TV in the United States is easy to pick on. It’s expensive, we have thousands of channels we pay for but don’t watch, and the untargeted […]
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Alphabet's Q1 Stumble Is A Mystery; The Guardian Turns Frown Upside Down
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Alphabet’s Bad Quarter What was behind Alphabet’s big Q1 revenue miss? In the absence of a satisfactory explanation from management, Bloomberg considers five possibilities: (1) Google maxed out of the number of search ads it can serve to mobile devices; (2) YouTube users are […]
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OPINION: The Sell SiderGoogle’s Move To First-Price Auctions Will Likely Put A Dent In Header Bidding
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jean-François Bernard, co-founder and chief product officer at Adomik. Google’s move to a first-price auction will change the dynamics of the publisher stack and redistribute revenue for publishers across all the channels they use. […]
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Google's Ad-Server Market Share May Be Declining; Walmart Funds Original Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Serves You Right Google’s dominance in the buy-side ad-server market could be slipping. There are “literally dozens” of RFPs in the North American market right now as advertisers ponder the impact of Google’s GDPR compliance policies – which is to say, its promise to […]
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Google Boosts DV360 Safety Controls; NYT Bets On Contextual Targeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 360-Degree Shield Google is upping its brand protections in three key areas. First up, Ads.txt will become the default setting for new campaigns starting in August. Next, once App-ads.txt gains critical mass over the next few months, Google DV360 will stop buying unauthorized inventory […]
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OPINION: On TV & VideoAt The NewFronts, It’s More About The Buzz Than The Buy
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Carbone, chief digital and investment officer at MediaCom US. With another NewFronts upon us, there are, as always, a number of key trends, themes and questions that have emerged. Among those that have […]
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The Next Version of Apple's ITP Is On Its Way; IPG Soars As WPP Slumps
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh, What A Tangled WebKit WebKit, the open-source browser technology behind Apple’s Safari, released a beta update for its Intelligent Tracking Prevention (ITP) policy that caps first-party cookie use to one day if the company sending or receiving traffic can track users across sites. […]
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Comic: Pay The Man
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Doubting DTC Valuations; Amazon Courting New Marketing Verticals
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Agent Amazon Amazon is on a charm offensive to bring in more agencies and non-endemic brands, like financial services companies or auto manufacturers that don’t sell on its platform today. Amazon is doing a roadshow pitching its data and OTT chops to help create […]
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AT&T Uses Ad Revenue To Manage Content Costs; Hertz Sues Accenture
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wicked Curve AT&T is “bending the content cost curve,” CEO Randall Stephenson told investors on the company’s quarterly earnings call on Wednesday. And Xandr is a key part of that plan. Costs are rising for TV programming and network carriage deals. But AT&T […]
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OPINION: The Sell SiderCan Advertisers’ Pressure Jumpstart Publishers’ Alliances?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Unilever recently announced “Unilever Trusted Publishers,” a network of global, regional and local publishers and platforms with whom it will build a media environment with […]
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Verizon Media Group Revenue Falls; Finance Brands Spend More On Social
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Remember Oath? Verizon Media Group, the company formerly known as Oath, is shrinking as the telco shifts its focus and most of its resources to 5G. The media group, which is made up of Verizon’s acquisition and merger of AOL and Yahoo, saw revenues […]
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AB InBev CMO To Become Kraft Heinz CEO; Subscriber Management Clashes With Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Krafty Move Kraft Heinz CEO Bernardo Hees will leave the company at the end of July, to be replaced by the CMO of Anheuser-Busch InBev, Miguel Patricio, the CPG brand said Monday. It’s a notable change of pace for the CEO of a top […]
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OPINION: On TV & VideoThe Future Of TV Depends On More Frenemies And Fewer Enemies
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Prasad, chief strategy officer at VideoAmp. In a multibillion-dollar ad market where digital will finally overtake traditional ad spend, TV remains the highest-valued medium, particularly as it evolves to become an even more […]
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US Census Case Heads To Supreme Court; After Agency Cuts, Unilever Ploughs Savings Back Into Marketing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called Into Question The Supreme Court will hear arguments this week in a case disputing plans for the 2020 census. The current administration introduced a census question on whether the survey taker is or is not a citizen. It would be the first decade […]
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Complexity Vs. Simplicity: Which Way Will The Sell Side Swing?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Over the last few years, there has been a steady trend toward complexity on the sell side. The growth of programmatic unleashed an explosion of innovation, with new vendors emerging to solve […]
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Facebook 'Unintentionally' Uploads 1.5 Million People's Email Contacts; Chinese Apps Commit Heavy-Duty Ad Fraud
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oops, Facebook Did It Again Facebook has harvested 1.5 million email contacts without user knowledge or consent since May 2016. The company said the data was “unintentionally uploaded” through a security feature that asked users to enter their email addresses to verify their identity, […]
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OPINION: On TV & VideoAs ESports Viewership Soars, TV Leaders Must Get Off The Sidelines
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Advanced TV has experienced an explosion of change over the last couple of years, largely driven by consumer behavior shifts like the introduction of eSports. In eSports, […]