AdExchanger
Articles By AdExchanger
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DoubleVerify Acquires Ad 'Breakage' Vendor; AT&T's Plan To Rival Disney, Netflix On Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Verified Video DoubleVerify announced it acquired Zentrick, an online video middleware technology. Zentrick focuses on solving for “breakage,” when an ad fails to load or report properly due to failures in the video delivery process. It’s a headache for companies on both sides of […]
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OPINION: On TV & Video5G Could Make Traditional Advertising Less Relevant
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Daniel Heer, founder and CEO at Zeotap. A central topic at CES last month – which will undoubtedly become the next frontier for digital advertising – was the arrival of 5G. It should be […]
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Agencies Grapple With CTV; New Brand Safety Crisis For YouTube?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Connecting The TV Dots Agency buyers are facing roadblocks in buying connected TV inventory programmatically. While agencies are buying more CTV than in years past, they still face issues around pricing, inventory availability and targeting, Digiday reports. CTV ads are often cheaper when bought […]
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Vox Doubles Down On Podcasts; Has Kraft-Heinz Merger Disappointed?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Press Play Vox is extending its bet on podcast revenue. The digital news startup, which has 75 programs in its podcast stable, inked a multimillion-dollar deal with Stitcher on Tuesday to produce and monetize podcast series from Recode, Axios reports. Stitcher will handle ad […]
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Apple Buys Digital Marketing Firm; Facebook Watch May Let Media Companies Serve Their Own Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Goes Shopping A regulatory filing revealed that Apple has acquired DataTiger, a digital marketing company specializing in customer journey tracking. Apple has assembled an interesting portfolio of tech companies in recent years, including the audio recognition app Shazam and Texture, a digital magazine […]
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OPINION: The Sell SiderPrivacy Initiatives Make Publishers’ First-Party Data More Valuable Than Ever
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Radmir Nasyrov, CEO at Roxot. I believe Apple’s Intelligent Tracking Prevention (ITP), ITP 2.0, the EU’s General Data Protection Regulation and similar privacy initiatives will change programmatic advertising as we know it today. In a cookie-less […]
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Disney Owns Ad Tech Now; Amazon Tries Loyalty Fulfillment
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Castle … And Walled Garden Disney has often been discussed as a potential buyer of ad tech, but hasn’t shown much interest in the category. It bought a majority stake in the streaming video technology BAMTech in 2017, and ended up taking a […]
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OPINION: On TV & VideoConscious Couplings: My Wish List Of Advanced TV Match-Ups That Could Change The Game
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Love is in the air – and not just in the seasonal aisle at Target. The smell of chocolate and roses got me thinking: Which advanced TV […]
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Pubs Spurn Apple Subscription Offer; IAB Europe Preps Consent Framework 2.0
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Too Big A Bite Publishers are raging against Apple’s proposal that it take an outrageous share of revenues from a planned “Netflix for news” subscription product. Under Apple’s plan, a new paid tier of Apple News would allow subscribers to access unlimited content for […]
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OPINION: The Sell SiderA Path Forward That Publishers Are Ignoring
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Justin Choi, founder and CEO at Nativo. The age of the platform has, without a doubt, taken a serious toll on publishers. Direct content consumption on publisher sites gave way to content discovery via […]
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DTC Brands Win At Podcasts; Ads-Free FTW On Streaming (For Now)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MePodcasts DTC brands love podcast advertising. Take MeUndies, which has sold 9 million pairs of underwear and expects to post $75 million in sales this year after shifting some of its Facebook ad dollars to podcasts four years ago. The brand, which got into […]
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IAB Offers DTC Playbook; AT&T Consolidates Ad Spend On AppNexus
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC Playbook, Written A values-driven brand with the best X in its category launches on Facebook, quickly gains customers and uses data to improve its products and its marketing process. Ever feel like direct-to-consumer brands are all following the same unwritten set of rules? […]
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OPINION: On TV & VideoBefore They Spend On Addressable TV, Brands Must Decide What They Want To Accomplish
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Paul Alfieri, chief marketing officer at Cadent. Addressable TV advertising is gaining momentum, with total annual spend projected to exceed $3 billion, according to eMarketer. But like any emerging medium, the noise and hype can […]
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Spotify Cracks Down On Ad Blocking; Facebook Gears Up For Commerce
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listen Up Spotify updated its terms of service late last week to ban ad blockers. “Circumventing or blocking advertisements in the Spotify service, or creating or distributing tools designed to block advertisements in the Spotify service,” can lead to suspension or termination of an […]
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OPINION: The Sell SiderTo Floor Or Not To Floor?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Phil Bohn, senior vice president of sales and revenue for Mediavine. Flooring is one of publishers’ most important yet least-discussed programmatic revenue strategies. Open auctions fill a large amount of ad inventory for almost […]
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Tim Armstrong Is Back; Botnet Makes End Run Around Ads.txt
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Direct Approach Tim Armstrong, former CEO of AOL and Oath, is on to the next business since leaving Verizon at the end of last year. Armstrong’s new venture, the dtx company, will invest in direct-to-consumer products. The first six investments are startups in […]
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OPINION: On TV & VideoDTC Adoption Will Help Make TV A Performance Medium
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. To maintain incremental growth, today’s direct-to-consumer (DTC) darlings are looking to expand beyond the digital sandbox where they grew up. After years of slathering on the search and Facebook ads, DTC […]
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Gray Lady Goes Great Guns; Here Come The DTC Consolidators
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gray Lady Rising While digital media suffers a blood bath, The New York Times is reaping the rewards of a growing digital readership. The publisher brought in $709 million in digital revenue last year and is on track to pass its goal of $800 […]
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Vivendi In Talks To Sell Universal; Super Bowl Sets Streaming Record
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Music Vivendi is in talks to sell its stake in Universal Music Group for $25 billion. That’s a striking number, considering that when Vivendi bought the record label in 2000, the music industry was collapsing under the weight of illegal downloads […]
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Wayfair's Budding Paid Media Business; YouTube's Changing Homepage Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Commerce + Ads Wayfair is expanding its paid media business, also known as “Wayfair Media Solutions,” Digiday reports. Like Amazon, Wayfair reports its sponsored products revenue under an “other” revenue category, which was a relatively tiny $13 million in Q3 2018 (Amazon’s “other” business […]
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OPINION: On TV & VideoAre Advertisers’ ‘Tried-And-True’ Methods Lagging In The Age Of Me TV?
“On TV And Video“ is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chuck Moxley, chief marketing officer at 4INFO. The good news: Today’s TV viewers are more reachable across more addressable channels than ever before, broadening how and where they consume media. The bad news: Many […]
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More Layoffs Hit News Media; Spotify May Spend Big To Acquire Gimlet
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New News News industry downsizing continued last week with layoffs at Vice and buyouts at McClatchy, close on the heels of similar painful cuts at BuzzFeed, Verizon Media and Gannett. “We are changing the size of the workforce to align with the revenue,” […]
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OPINION: The Sell SiderDo Recent Acquisitions Put Mobile App Publishers’ Interests First?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Offer Yehudai, president at Fyber. 2018 has seen a spate of ad networks purchasing supply chain companies. For instance, Criteo acquired Managed, AppLovin bought MAX and Tapjoy joined forces with Tapdaq. At first glance, these acquisitions can be […]
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3 Brands Contribute 15% Of YouTube Revs; Linear TV ROI In Decline
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe To Come Back? Three advertisers – Geico, Samsung and Disney – accounted for more than 15% of spend on YouTube this year, according to an analysis by MediaRadar of the top 25 channels on YouTube via Google Preferred. Geico led the group […]
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OPINION: On TV & VideoThe Advanced TV Balancing Act
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andrew Hoeberichts, general manager of advanced TV at ADARA. What’s an advertiser to do when media planning meets audience targeting? It’s the best and worst case scenario. You get great content and great audiences, […]
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Tech Giants Spend Big On TV Ads; Drew Bradstock Boomerangs To Google After Index Stint
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ready For Primetime As some marketers pull back from television, Apple, Amazon, Google and Facebook are putting the pedal down in a big way. “Those firms’ recent splurging on TV advertising marks a somewhat ironic twist for companies that grew to become the three […]
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OPINION: The Sell SiderThe Right Way For Publishers To Be Transparent
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alysia Borsa, chief marketing and data officer at Meredith Corp. As the industry clamors for more transparency in the supply chain, publishers should take the lead. Publishers are sitting on high-quality, proprietary data sets. Their […]
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Verizon's Media Business Disappoints; Walled Gardens Weather The Privacy Storm
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down, But Still Substantial Verizon’s media biz dropped 5.8% YoY in Q4 2018 – bringing it to “only” $2.1 billion in the quarter. Verizon Media (née Oath) has disappointed this year. “Certainly, when you see -6.9% revenue growth in 3Q and -5.8% in 4Q, […]
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How Amazon Undercuts Williams-Sonoma; Apple Explores Gaming Subscriptions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Vs. Williams-Sonoma A lawsuit filed by Williams-Sonoma against Amazon in December demonstrates the ecommerce platform’s ability to replicate and overwhelm rival product lines. Williams-Sonoma is relatively strong online, with ecommerce accounting for the majority of sales, and its furniture business West Elm is […]
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OPINION: On TV & VideoMarketers Should Expect More Static In 2019
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Norman, GroupM senior adviser. It’s advisable during a full or partial eclipse to not look directly at the sun, but rather to view it after turning your back and using a pinhole projection. […]