AdExchanger
Articles By AdExchanger
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Consultants Know How To Nose In; French Tech Under Silicon Valley's Shadow
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In-House Helpers Consultancies are cashing in on in-housing. Firms like PwC, Accenture and Deloitte are using the media transparency debate to position themselves as in-housing experts, picking up marginal revenue – and helping brands cut out agencies in the process, reports Digiday. Because consulting […]
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AT&T Fuels Its Direct-to-Consumer Video Dreams; Pubs Pivot Away From Viral Vids
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Otter Acquisition Most people are still busy digesting news of AT&T’s $1.6 billion acquisition of AppNexus – but the telco already has another little deal up its sleeve. AT&T is in the process of securing full ownership of Otter Media, the streaming media company […]
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Post GDPR Ad Spend Recovers; WPP Faces Short Sellers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The GDPR Pipe Cleaner Programmatic ad spend has rebounded a bit in Europe after contracting a month ago when GDPR came into effect. Clients cut programmatic by as much as 50% in the days following enforcement, since many publishers lacked consent technology and advertisers […]
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NYT Cozies Up To Google; Ad Industry Skeptical About Apple
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Go For What Works The New York Times has relentlessly cut ad tech vendors and point solutions. “You will see us continue to work with a smaller number of players in the middle,” EVP and COO Meredith Kopit Levien said to Digiday. That trend […]
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OPINION: The Sell SiderMyth: Increased Competition In Header Bidding Is The Biggest Contributor To Revenue Gains
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Necheporenko, chief technology officer at Roxot. Many still believe that header bidding increases pricing for publishers’ inventory. This should be one of the major reasons publishers enjoy a 20-30% revenue increase from implementing header bidding. […]
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Firefox Capitalizes On Privacy, States Can Now Collect Online Sales Tax
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Restarting The Firefox It’s been 10 years since Google released Chrome and rocketed ahead of Firefox in the web browser market. But Mozilla could regain ground with a recent Firefox upgrade laser-focused on privacy or, more accurately, the lack thereof. “You give up your […]
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OPINION: On TV & VideoVAST 4.1: Why Are Changes Needed?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Tuminello, vice president of solutions and partnerships at Innovid. Believe it or not, video ad standards are almost 10 years old. VAST 2.0 and VPAID 1.0 [PDF] were drafted in 2009 and, generally […]
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AT&T's Lesser Coy On AppNexus Buy; Facebook Rakes In The Ad Revenue
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rumors And Rosé “Cannes is really good at rosé, heat, parties and rumors,” Brian Lesser, president of AT&T’s Advertising and Analytics group, told CNBC at the Cannes Lions Festival on Wednesday. The rumors swirling at Cannes this year center on AT&T’s reported deal for […]
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OPINION: The Sell SiderYour Ad Tech Tax Is Amazon’s Opportunity
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Claude Denton, co-founder and chief technology officer at Nanigans. When Jeff Bezos famously said, “Your margin is my opportunity,” he was referring to retailers’ historically high margins and Amazon’s intent to undercut them with […]
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AT&T Eyes AppNexus; Google Gives Podcasts A Boost
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DSPayday? AT&T is in talks to acquire AppNexus and the two companies are close to finalizing the deal, reports Cheddar. AppNexus brass are reportedly unwilling to sell for less than $2 billion. That sounds like an awful lot, but there are factors working in […]
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Unilever Pulls Back On Influencers; Amazon Kills It With Twitch
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weed Whacks Influencers Influencer marketing has a fraud problem, and Unilever CMO Keith Weed has had enough of it. At the Cannes Lions festival, Weed said Unilever will no longer work with influencers who buy followers to inflate audience and engagement metrics. Unilever will […]
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OPINION: On TV & VideoLive Ads: Fad Or The Future Of Advertising?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ann Green, managing partner of creative development at Kantar Millward Brown. As the battle for consumer eyeballs gets more challenging, advertisers are trying anything to get viewers to pay attention, with one of the […]
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AT&T's TV Inventory Infusion; AppNexus Battles Bots
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AT&TV With DirecTV, AT&T has had two minutes of ad space per hour to sell as its own inventory. Time Warner’s Turner cable channels, which include CNN, TNT and TBS, will give AT&T around 14 more minutes per hour, reports The Wall Street Journal. […]
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OPINION: The Sell SiderA Media Brand’s Audience And Data Strategy: A Bridge Between Current Assets, Future Goals
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. Media brands’ survival depends on a sound audience and data strategy. But before the strategy can be devised, a deep phase of audience and data auditing […]
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New Rules For Facebook Custom Audiences; Snap Opens Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How The Sausage Gets Made Facebook announced new requirements for businesses building Custom Audiences. Facebook wants to make it clearer to users how their names got on lists that are commonly used for ad targeting. Starting July 2, businesses using the tool will have […]
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OPINION: On TV & Video2018 Upfronts: The Real Celebrity Is You
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Even with fragmented viewership across screens and devices, TV’s brand-safe, fraud-free storytelling environment faces scarcity – and advertisers know it. As long as demand is high and […]
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ANA Opposes Census Change; Apple Vs. Facebook Intensifies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Census Incenses The ANA published a survey of advertisers who oppose a potential change to the US census that would undercut marketing spend and measurement. The Trump administration wants to include a question about citizenship in the 2020 census, which advertisers worry will […]
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Comcast-Fox Bid Expected; Marriott Vs Silicon Valley
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dominoes AT&T’s Tuesday triumph over the Department of Justice will set off a wave of M&A. Leading the way is Comcast, which on Wednesday is expected to announce an all-cash bid to wrest Fox’s assets away from Disney’s $52.4 billion all-stock deal. According to […]
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Snap's Programmatic Migration; Podcast Revenues Double
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking Inventory A couple of years ago, Snapchat charged between $300,000 and $500,000 to sponsor a Lens, and video ad campaigns were $750,000 a pop. Today, Snapchat ads have a lower CPM than Facebook or Instagram and soon every type of ad product Snapchat […]
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OPINION: On TV & VideoAdvanced TV Tactics: Pieces Of A Holistic Media Strategy
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Bologna, president at one2one Media. As the annual network upfront presentations concluded, agencies and advertisers were strategizing on how to best act on the series of announcements, products, tools and data that promise […]
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Consultants In Cannes; Decision Time For AT&T-Time Warner
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannesultants Cannes Lions kicks off next week, but without the hometown hero. Last year, the French holding company Publicis Groupe said it would forgo Cannes and other award shows in 2018 and reinvest savings in an AI platform. In a press release on Monday, […]
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OPINION: The Sell SiderMy Not-So-Easy, Must-Do List For Publishers
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. I spend a lot of time talking with other publishers. Some things we agree on and some things we don’t. Regardless of how much we […]
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YouTube Vs. The Fringe; Will Contextual Ads Boom?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The House Always Wins As YouTube keeps dialing up brand safety protections, creators in marginal or disreputable categories are feeling the brunt. A relatively small but active group of creators who stream from inside casinos (because people like to watch others gambling) have found […]
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OPINION: On TV & VideoChina Must Rebalance Its Video-On-Demand Ad Load To Reach Full Potential
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mark Popkiewicz, CEO at Mirriad. A generational shift is taking hold of the Asian media landscape as new online video services challenge incumbent TV operators in the largest media market on the planet. But […]
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Facebook Dives Into Live News; Apple News Plays Favorites
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live For The Moment Facebook’s latest TV gambit is paying up for live news. The platform announced a list of news programs for its video hub Watch with talent like Shep Smith of Fox News and CNN’s Anderson Cooper. Facebook will pay publishers to […]
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OPINION: The Sell SiderNavigating Facebook's Pivot Away From News
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Yaser Bishr, executive vice president of digital at Al Jazeera Media Network. Facebook’s days as a major disseminator of hard news are coming to a close. And while that puts the traffic of many […]
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Tension Between Facebook And WhatsApp Over Ads; Inside The Fox Sports 'Pivot To Video'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Justifying $22B The Wall Street Journal does a post-mortem on strife at Facebook that led to the resignation of WhatsApp’s founders. Facebook paid $22 billion to acquire WhatsApp in 2014, and as the years ticked by, Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg […]
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Sorrell Won't Undermine WPP; Podcast Measurement Fixes Hurt So Good
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Nice As he throws his energy into a new marketing investment vehicle, Martin Sorrell has no plans to undermine WPP Group, where he remains the eighth largest investor, Reuters reports. Reuters spoke with another big WPP stakeholder, Jupiter Asset Management fund manager Alastair […]
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OPINION: On TV & VideoOTT Demand Once Preceded The Supply, But The Tide Has Turned
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris LaHaise, director of TV solutions at dataxu. Connected TV audiences are growing. And despite reports implying that the demand for connected TV inventory is far greater than the current programmatic supply, that’s not […]
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Apple Plans Ad Net; DoubleClick Bolsters Digital Audio
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Bite Apple has discussed a potential in-app ad network to target audiences based on keywords – similar to its current App Store search business – and drive app downloads. Snap, Pinterest and others have been approached about the idea over the past year, […]