AdExchanger
Articles By AdExchanger
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OPINION: On TV & VideoFill Rates And Other Issues With Video Header Bidding
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Shannon, chief revenue officer at SpringServe. The “I won the lottery” element of display header bidding is not the same with video. As others have noted, there is no actual header in video, […]
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Iponweb's Boris Mouzykantskii Offers History Lesson; Wal-Mart Plans More Acquisitions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dr. Boris Ad tech “godfather” Boris Mouzykantskii recounts the early days of Iponweb in a conversation with Gartner Research VP Martin Kihn. He describes the work he did for Brian O’Kelley, who was then pulling all-nighters writing code that would become Right Media. Later […]
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NBCU, Snap Tie Up For Originals; New Ad Fraud Same As Old Ad Fraud
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Networked Television NBCUniversal is putting its $500 million investment in Snap to good use with a joint TV production studio creating scripted Snapchat programs. The studio has already inked a partnership with Donut Studios, which will create short-form shows with 10-second ad breaks. Some […]
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OPINION: Data-Driven ThinkingAudience Segment Quality: Mostly Real Or Mostly Modeled? Does It Matter?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Leslie Wood, chief research officer at Nielsen Catalina Solutions. Say the phrase “data modeling” in a room full of ad folks and watch them quickly become preoccupied with answering urgent […]
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Safari Tracking Change Hurts Some Pubs; Google's Latest TV Push
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbles Apple’s recent policy change to limit cookie-based tracking of Safari users [AdExchanger coverage] is already starting to hit publishers reliant on programmatic. CafeMedia, which sells about half of its inventory programmatically, has seen CPMs on Safari dip 10% or more from expected […]
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OPINION: On TV & VideoIs Attribution Bias Killing Brand Metrics?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brent Gaskamp, senior vice president of North American development at Videology. My overexposure to industry events has led me to really examine what’s being represented in our marketplace by different constituents versus the reality […]
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LinkedIn Embraces Video Advertising; Vox Media Debuts 'Explainer' Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pivot To Video LinkedIn is finally selling video ads: native, autoplay and sound-off. Because LinkedIn has a subscription revenue stream, it hasn’t launched ad products as aggressively as other platforms. But video is increasingly seen as a core social feature. And for LinkedIn the […]
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OPINION: The Sell SiderThe Real Power Of Publisher Data
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chip Schenck, vice president of data and programmatic solutions at Meredith Corp. As marketers and publishers push to leverage first-party data sets to inform target audiences and campaigns, a new normal is emerging: blended […]
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Ad Consortium Vs. Ad Coalition; US Men's Soccer Loss Is Ad Sector's Loss Too
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jack Of All Trades A consortium of trade groups pressuring a coalition: It’s like “Inception,” but for ad tech. The ANA, 4As and IAB sent a letter on Thursday to the Coalition for Better Ads asking it to modify its Better Ads Standards to […]
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Publicis Reorgs Again; BuzzFeed Unveils New Native Tools
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scrambled Eggs Since its acquisition of Sapient in 2014 [AdExchanger coverage], Publicis Groupe has tried to make business transformation a key service offering. On Wednesday, the group announced its latest reorg to achieve that goal, this time underpinned by a data and technology group […]
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OPINION: The Sell SiderWith GDPR Just Seven Months Away, It’s Time For Publishers To Look Under The Sofa
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matthew Smith, managing director at IDG Connect International. Got data? It’s time to pay closer attention to General Data Protection Regulation (GDPR) because it’s almost certainly going to affect your business and how you […]
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Snap Goes 'Places'; Salesforce Measures Facebook B2B Impact
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Context Is Key Snap launched Context Cards on Tuesday, allowing users to swipe a location-tagged picture for additional information about the place. Partners like Michelin, Foursquare, TripAdvisor and Goop integrate their reviews with Snap so users can get more information before visiting a location […]
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Disney's Ad Tech Ace-In-The-Hole; Amazon To Share Video Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stream Dream Disney’s big bet on streaming rests on the shoulders of BamTech, a video streaming and ad tech firm spun out of Major League Baseball’s Advanced Media division in 2015. BamTech signed a series of early streaming deals with clients like WWE, HBO, […]
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OPINION: On TV & VideoOTT Platforms: If Cable Networks Can’t Beat Them, It’s Time To Join ‘Em
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tyler Pietz, principal at Two Rock Consulting. Last month, Nielsen painted a rather alarming picture for cable networks. Despite an increase in the total number of TV homes (+1%), traditional cable subscriptions have continued […]
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Snap Keeps A Clean Nose; Facebook Russia Ad Fallout Looms
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brownie Points Despite being a smaller part of their revenue picture, Snap offers brands and publishers one thing Google and Facebook do not: a social media environment essentially free of “fake news.” Facebook and Google spread content further, but Business Insider’s Mike Shields argues […]
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OPINION: The Sell SiderWe Need A Collective Push To End Site Spoofing
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jana Meron, vice president of programmatic and data strategy at Business Insider. Jana will present “Insider View From The Publisher” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference Oct. 25-26. Ad fraud is a much-discussed headache for […]
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Amazon Attracts Header Bidding Interest; Advertisers Avoid Online Pirates
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live To Server-To-Server Amazon is seeing strong early adoption for its server-to-server Transparent Ad Marketplace offering. That’s partially because server-to-server bidding is nascent (Google’s version is in pilot testing until 2018). But Amazon also has unique supply and gets strong consideration from publishers and […]
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OPINION: On TV & VideoTV And Facebook Advertising: Two Sides Of The Same Coin
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. Facebook and TV are two similar customer acquisition channels in advertising, despite one being “online” and the other being “offline.” Both platforms allow advertisers to target certain demographics […]
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Agency Holdcos Have Existential Crisis; Ad Tech Leaders Pull Further Ahead
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C-Suite Discontent Advertising technology and media automation remain largely disconnected from the C-suites of many major businesses, even among CMOs, reports Marketing Week. “We have become experts on the top of a pinhead,” said Martin Cass, CEO of MDC Partners and Assembly, at an […]
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IAB Seeks To Ease Apple's Cookie Crunch; PE Mergers Are Coming On Strong
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. One-Track Mind The IAB Tech Lab published a blog post Monday laying out ways to mitigate the effects of Safari’s Intelligent Tracking Prevention (ITP), a new policy curtailing the cookie-based tracking Apple allows on its browser. Since ITP caps the amount of time a […]
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OPINION: On TV & VideoSetting The Record Straight On OTT
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. Ad buyers are fusing together traditional TV buying teams with digital buying teams to create video teams to address the explosiveness in over-the-top (OTT) advertising. […]
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Twitter Traces Russian Ad Buys; Amazon's NFL Results
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter’s Turn You may have heard: Twitter found a total of 201 bots with ties to Russian election interference. Twenty-two of those accounts were tied to accounts flagged by Facebook, although none were registered advertisers on Twitter. All of the accounts have since been […]
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OPINION: The Sell SiderWalled Gardens Pave The Way For Server-Side Measurement
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. Chris will present “Server-Side Attribution” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25-26. The growing power of walled gardens isn’t all bad for the rest of the media world. Facebook, […]
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How Snap Video Hit 'Phone Swap' Found Its Audience; Roku's Open Platform Buoys IPO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Secret Sauce What’s the secret behind Snap’s breakout hit, “Phone Swap,” which pulled in 14.8 million viewers on its third episode? “You have to work very hard to keep someone’s attention,” said Elisabeth Murdoch, founder and chair of the show’s content studio, Vertical Networks, […]
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The True Cost Of Domain Spoofing; Customer Referrals Beat All
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Domain Spoofing <3 Fraud Advertisers spend about $1.3 million a month buying inventory they incorrectly suppose will run on the Financial Times, Digiday reports. Although the subscription-focused publisher only sells on Google AdX and TrustX, it found FT.com ads on 15 different exchanges. As […]
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OPINION: The Sell SiderThe Graduation Of Prebid
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib, co-founder and CEO at Granite Media. Something important just happened in the header bidding world that you may have missed. AppNexus and Rubicon recently announced the formation of Prebid.org, an independent organization […]
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NBCU Embraces Automation; Twitter Tests Higher Character Limit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All In NBCUniversal is making a big bet on automation. EVP Mike Rosen told Mike Shields at Business Insider that almost all of the network’s TV ad inventory will be available on a self-serve basis – save for marquee events like the Super Bowl […]
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The View From Advertising Week; Nielsen Sues ComScore
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Tencent? At New York’s Advertising Week, Chinese tech giant Tencent continued the coming-out party it began three months ago in Cannes. Tencent, which owns WeChat and a bunch of other apps, has enormous power for marketers because it lets consumers perform the […]
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OPINION: On TV & VideoTV Goes On The Offense With First-Party Data
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Walt Horstman, senior vice president and general manager of analytics and advertising at TiVo. The Telecom Act of 1996 deregulated the telecommunications industry and inspired new companies to enter the market and compete with […]
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SAP Grabs Gigya; Equifax Hack Reverberates
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SAP Grabs Gigya Germany-based SAP dropped $350 million, according to reports, to acquire identity management player Gigya. According to Reuters, “The acquisition beefs up SAP’s ability to help companies doing business in Europe to comply with privacy regulations such as the EU’s upcoming General […]