AdExchanger
Articles By AdExchanger
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Amazon Prime Video By The Numbers; Facebook's Fickle Ways
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Numbers Reuters obtained audience numbers for Amazon’s Prime Video subscription service. According to the internals, by early 2017 Amazon Video had drawn more than 5 million people into the Prime loyalty program, and about 26 million people overall were watching content on the […]
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Rubicon Reports; Google Bans Crypto Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take That Rubicon Project reported Q4 and full-year 2017 earnings Wednesday. As expected, eliminating buy-side fees took a serious bite out of its revenue. For the quarter, revenues were $31.4 million, down from $72.7 million in Q4 2016, and full-year revenues fell to $155 […]
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Media RFPs Are Changing; Facebook Wants News In Watch
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Eat Your RFPs Media RFPs are falling out of fashion as more direct channels develop between buyers and sellers. The traditional RFP process is rushed and, with a focus on audience and ad specs, doesn’t account for the nuances in publisher strategies. As media […]
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News UK Targets Domain Spoofing; Holding Co Stocks Draw Short Sellers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Spoofing British publisher News UK “did a test where we turned off all our programmatic supply and tried to buy our own inventory when it wasn’t available, and we found that we could,” said Ben Walmsley, commercial director at The Bridge, the company’s […]
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OPINION: On TV & VideoThe Great Connected TV Debate: Subscription- vs. Ad-Supported Models
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Archie Sharma, senior director of corporate strategy at OpenX. To date, the subscription business model has been viewed by some as the gold standard in the over-the-top (OTT) and connected TV (CTV) space, but […]
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AT&T Gets Its Day In Court; BuzzFeed Ramps Up In Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Case In Point AT&T and the Justice Department released pre-trial briefings outlining their respective arguments for and against the telco’s merger with Time Warner. The trial, which begins next week, could set important new precedents as legacy cable operators and entertainment studios make their […]
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OPINION: The Sell SiderA Publisher’s Perspective: Will Buyers Pay More?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Advertisers have demanded more of publishers in recent years, including for more inventory, more viewable inventory, a broader range of accepted formats and better targeting […]
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Newsweek Fired By Exchanges; Ghostery Pivots
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Weak Newsweek Media Group, the once-venerable US publisher, is losing advertising technology partners and advertisers amid scathing reports of online ad fraud and a crackdown from the Manhattan District Attorney. AppNexus, SpotX and Teads have each ended their relationships with Newsweek and subsidiary […]
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OPINION: On TV & VideoBrands Need To Turn Over A New Leaf At The NewFronts
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Will Luttrell, founder and CEO at Amino Payments. This time last year, the digital advertising industry was stinging from a few harsh slaps on the wrist from prominent brand marketers at the IAB Annual […]
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NYT Merges Programmatic And Direct Sales; Facebook Rates Spike As Impression Growth Slows
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blurred Lines Do publishers need to have distinct programmatic and non-programmatic ad sales teams? The New York Times thinks those days have passed, and it has disbanded or absorbed its programmatic team, Digiday reports. The move was part of a larger reorg in December […]
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TV Ad Loads Plummet; Podcasts Skyrocket
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Through The Noise Fox Networks wants to trim two minutes per hour from its TV ad time by 2020. That’s a deep cut, considering that in 2017, broadcasters averaged over 13 minutes of ads per hour, according to Nielsen. To stave off a […]
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Google Sells Zagat; Twitter Hearts RTB
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Passing Review Google’s Zagat saga came to an end on Monday when the tech giant agreed to sell the restaurant reviewer to startup restaurant guide The Infatuation, reports The New York Times. Terms of the deal weren’t disclosed. Google bought Zagat for $150 million […]
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OPINION: On TV & VideoA Cure For Bipolarity In TV Advertising: Driving Direct Response And Brand Within A TV Ad Campaign
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. To date, TV advertising campaigns have been bucketed in two groups: They are either direct-response (DR) or branding campaigns. The general opinion is that campaigns must exclusively belong […]
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The Location Data Powder Keg; The Tricky Business Of Ecommerce Subscriptions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Omnipresent The dispersal of location data across the digital ad ecosystem exposes the industry to legal liability and backlash should it ever face a breach, Christopher Mims writes for The Wall Street Journal. Most consumers aren’t aware that even if they opt out of […]
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OPINION: The Sell SiderAttribution Blind Spots Are Eating Your Performance
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. Marketers who measure website traffic, online sales, app installs or even offline sales all take a fundamentally similar approach to attribution. For each conversion event, they capture a […]
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Pritchard's Latest Progress At P&G; Bank of America Names Brand Safety Officer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “Less Doing More” In a speech at the ANA Media Conference, Chief Brand Officer Marc Pritchard shared new details on Procter & Gamble’s ongoing marketing revamp, which involved significant spending cuts with “several big players” by 20% to 50%. “We took more control, and […]
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NBCU Cuts TV Ad Load; French Publishers Explore Common Log-In
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod People NBCUniversal is cutting its TV ad load, reducing the number of prime-time ads by 20% and total ad time by 10%, Alex Bruell reports for The Wall Street Journal. It hopes this strategy will appease consumers who are increasingly impatient with advertising […]
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Comcast Makes An Offer For Sky; LittleThings Shuts Down, Blames Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Telecom At Me, Bro Comcast is planning a $31 billion bid to purchase all of UK broadcaster Sky – though Comcast CEO Brian Roberts told the The Wall Street Journal it would also accept a majority stake. Fox’s 39% stake in Sky was a […]
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More Calls For Fed Action Against Social Platforms; SintecMedia Rebrands As Operative
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Social Backlash Speaking on NBC’s “Meet the Press” Sunday, Democratic Sen. Amy Klobuchar of Minnesota said she would support legislation fining social media companies that don’t weed out political bot accounts. “These are the most sophisticated companies in America. … I believe that they’ve […]
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OPINION: On TV & VideoTV Is Going Away (Or Not)
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Peterson, managing partner at R2C Group. Telling people you work in TV advertising can be exasperating. The response typically goes something like this: “Do people even watch TV anymore? I don’t.” At least, that’s […]
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Snap Offers More Ad Credits; YouTube Bids Conservatively On Original Video Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Valley Pally Snap is giving away more free ads, this time to startups associated with tech incubators like Y Combinator, Rough Draft Ventures and Dorm Room Fund, Recode reports. Startups or former startups from these programs will get hundreds of dollars in free inventory, […]
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OPINION: The Sell SiderAd Density Can Be Just As Problematic As Bad Ads
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Daniel Meehan, CEO at PadSquad. On Feb. 15, Chrome began blocking disruptive ad formats in compliance with standards set by the Coalition for Better Ads (CBA). While attention has largely focused on poor ad […]
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P&G Preps Further Agency Cuts; Snap Ramps Up TV-Like Shows
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snip Snip P&G will cut $400 million more dollars in agency and production fees before the end of its fiscal year on June 30. That’s in addition to the $750 million the CPG giant has already cut in agency fees since mid-2015, bringing its […]
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Roku Ad Biz Skyrockets; Pandora Makes A Programmatic Promise
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OTT Hypergrowth Roku’s ad business is growing fast, representing about three-quarters of its total platform revenue in 2017. In its Q4 earnings, the company said 2017 platform revenue grew 115% to $225 million, meaning Roku made roughly $168 million in ad revenue last year. […]
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Facebook's Declining Share Of Total Media Consumption; Another Call For A 'Big Tech Break-up'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Strike A Happy Media Digital media consumption grew 13% last year, according to an examination of Nielsen Digital Content Ratings by Pivotal Research analyst Brian Wieser. Verizon, Amazon, Snapchat and Twitter were relatively flat in terms of their share of digital media consumption from […]
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Did Russian Meddlers Use A Bidder?; How GDPR Treats Email Addresses
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Self-Serve Subterfuge DOJ special counsel Robert Mueller’s indictment of 13 Russian nationals sheds more light on how the Russia-backed Internet Research Agency used ad-buying tools from Facebook and other social platforms to influence US voters. “Defendants made various expenditures … including buying political advertisements […]
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OPINION: The Sell SiderNews Publishers: Resist The Perverse Financial Incentives of Content Monetization
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Weaver, senior vice president of business growth and development at Al Jazeera Media Network. Today we are living through the public costs of having a free press purpose-built to satisfy the short-term financial […]
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Google AMP Drives More Publisher Traffic; New NYT Team Will Activate Data For Brands
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up Google is referring a greater share of publishers’ mobile traffic than it once did. Consumers get 18% of their mobile traffic from AMP, up from 16% last year, according to a report from Chartbeat. Meanwhile, traffic from Facebook Instant Articles was down […]
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Is Facebook Security App Onavo A Trojan Horse For Mobile Data?; IPG CEO Roth Optimistic On CPG Spend
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Protect And Serve Facebook quietly embedded an app-install link from its iOS app menu to Onavo, a VPN app for malware security Facebook acquired in 2013. Users who click “Protect” in the Facebook navigation bar are sent to the app page. But data security […]
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OPINION: The Sell SiderPrivate Marketplaces: What We’re Getting Right
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. In ad tech, we either spend a lot of time hunting for the next big thing or kvetching about what’s broken in our […]