AdExchanger
Articles By AdExchanger
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OPINION: The Sell SiderWith Video, Publishers Have A Chance To Avoid The Mistakes Made In Display
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, co-founder and chief product officer at STAQ. Facebook recently announced a change in its video-sharing metrics that favors the original creator over distributors or “reshare” pages. Facebook is finally working to help media companies […]
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Google Gives Full Refunds For Fraud; Amazon Goes Big In New York
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Systems Go Google will give advertisers full refunds for any fraud bought through DoubleClick Bid Manager, Ad Age’s George Slefo reports. The news comes weeks after Google began refunding tech fees for fraudulent buys as well as media fees when fraud was bought […]
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OPINION: On TV & VideoTV Ads Breathe Life into Digital Channels
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Daniel Gulick, insights engineer at TVSquared. The 1979 hit song “Video Killed the Radio Star” focused on the passing of time, when “stars” created through radio programming were replaced by a new era of […]
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Amazon Flubs 'Targeted' Messages; Seth Demsey Moves On From AOL
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swing And A Miss Amazon came under fire Tuesday for a “technical glitch” that inadvertently delivered baby gift registry alerts to men and non-pregnant women alike, resulting in a light-hearted tweet storm from customers. One read: “Amazon just informed me that someone has purchased […]
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OPINION: The Sell SiderDemand-Path Optimization: The Flip Side Of Supply-Path Optimization
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. As marketers and agencies become more selective about inventory and demanding of transparency, publishers need to respond in a way that makes sense not just […]
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Uber Sues Fetch Over Mobile Ads; SSPs To Reveal When Auctions Are First-Price
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Go Fetch Uber is suing Dentsu-owned mobile agency Fetch for breach of contract, fraud and negligence for misreporting its mobile ad campaigns, failing to prevent fraud and not returning rebates to the client. Ouch. According to The Wall Street Journal’s coverage of the suit, […]
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Vox Media Loves Programmatic; How Facebook Bargains With Regimes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Finding Religion Vox Media is opening the door wide to programmatic ad buyers. While the pub, which owns Recode and SB Nation, sold some banner ads programmatically, it’s now throwing its so-called Concert ads into the mix. Concert offers high-impact messaging across Vox properties […]
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OPINION: On TV & VideoAddressability Is About To Take A Huge Leap Forward
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Anne Schelle, managing director of the Pearl TV business alliance. As media systems continue to evolve, over-the-air TV broadcasters have been planning an enhancement to digital TV that will greatly improve visibility for advertisers. […]
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Ads.txt's Uptake; Facebook's Headache
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ads.txt Progress Over at Ad Ops Insider, Ben Kneen analyzes Ads.txt adoption by publishers and finds that while uptake of the fraud-fighting technology remains low, it’s growing rapidly. To get his data, Kneen used an Ads.txt crawler developed by Neal Richter, who helped develop […]
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OPINION: The Sell SiderMobile App Bidding And The Next Horizon Of The Waterfall
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Casie Attardi Jordan, director of professional services at MoPub, a Twitter company. Casie will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26. While adoption of header bidding has gained traction on desktop, the static […]
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Comic: Compliance
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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The Trade Desk CEO Green Walks Down Memory Lane; Facebook Closes Ad Loophole
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Might Have Been The Trade Desk CEO Jeff Green takes a walk down ad tech memory lane in an interview with Martin Kihn, Gartner’s VP of research. Read it. Before starting The Trade Desk, Green worked for AdECN, an ad exchange acquired by […]
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More Color On AT&T's Roadmap; Barbie Busted For Ad Label Fail
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ma Bell Speaks AT&T hasn’t gotten regulatory approval for its Time Warner takeover, but it’s not waiting on a green light to hit the gas. The telco recently poached GroupM leader Brian Lesser for its nascent ad platform and is growing the number of […]
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Debate Needed On First-Price Issue; Data Industry Protests GDPR
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost In Translation Publishers have been “quietly observing shifts in upstream partner behaviour as vendors go about their ‘testing’” of first-price auction dynamics, writes The Guardian’s programmatic director, Daniel Spears, in a LinkedIn post. Advertisers and publishers are the two pillars of the digital […]
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AppNexus, Rubi And PubMatic Form A Consortium; Apple Ramps Up Its Devices
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Frenemies AppNexus, Rubicon Project and PubMatic have launched a joint open-source initiative called Prebid.org to establish header bidding standards and processes, which will ultimately benefit premium publishers. “We’re starting to see the need for header bidding to go everywhere,” AppNexus product line manager […]
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OPINION: On TV & VideoVideo Increases The Importance Of Agency Transparency
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Joe Hirsch, CEO and co-founder at Yellowhammer Media Group. Brands are probably not surprised by the recent ANA report documenting the common agency practice of favoring their own in-house creative production firms over third […]
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Sprint Brings It In House; Pharma Gears Up For Digital Spending
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Edged Out Sprint launched an in-house ad agency to handle digital creative production and ad buying. Bringing those marketing functions in-house will save time and bring efficiencies, but it perhaps most importantly will afford Sprint control over its data. “As the owners of all […]
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Podcasting Is On The March; OpenX Offers Clarity On First-Price Auctions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Debutante Podcast networks pitched their wares to a room full of brands and buyers on Thursday at the IAB’s third annual Podcast Upfront in New York City. Audio networks including NPR, Midroll Media, Panoply, WNYC, HowStuffWorks and iHeartMedia presented their new fall series […]
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Facebook Links Ads To Russian Election Meddlers; Momentum For Blockchain
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nyet Again In a blog post, Chief Security Officer Alex Stamos said Facebook traced about $100,000 in ad spend back to 470 inauthentic accounts and Pages operated out of Russia that are likely connected to each other. While a majority of the accounts “didn’t […]
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Pritchard Hands Out Report Cards; Verizon Changes Its Subscriber Data 'Ask'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Progress Report It’s been a busy eight months since P&G Chief Brand Officer Marc Pritchard mandated a major cleanup across the digital ad ecosystem. That effort is now is 50-60% complete, with agency transparency at 80% completion, fraud elimination almost halfway there and third-party […]
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OPINION: On TV & VideoIt’s Time To Move Away From VPAID
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andrew Broadstone, director of product management at Brightcove. The advent of the VPAID era came with a lot of false hope and promises. VPAID – Video Player-Ad Interface Definition – was supposed to be […]
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CEO Armstrong Teases Oath Product Road Map; Amazon Brings Attribution To TV Streaming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pledging An Oath In a podcast with Recode’s Peter Kafka, CEO Tim Armstrong says Oath over the next year will take the scaffolding off its Verizon-backed data-driven marketing platform, with a goal of carving out a space distinct from the duopoly. “We may compete […]
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OPINION: The Sell SiderSupply-Path Optimization: The Buy Side’s Answer To Header Bidding
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Supply-path optimization (SPO), or, as I like to call it, supply pathing, might not sound like the sexiest topic, but is suddenly the […]
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PE Firm Acquires Simpli.fi; Facebook Pulls Trigger On Original Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. PE Strikes Again Private equity firm GTCR on Thursday snapped up a majority stake in Simpli.fi, the programmatic ad platform helmed by Frost Prioleau, for an undisclosed sum. “They’re stepping into the shoes of our existing shareholders,” including Progress Ventures, Prioleau tells AdExchanger. He […]
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PODCAST: AdExchanger TalksPodcast: Resolving LiveRamp's Identity
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. After graduating Stanford in 2010 with a degree in math and computational sciences, Anneka Gupta took her first software engineering job with a company called Rapleaf. That was seven years ago, and she’s still there – though the company and its positioning have changed utterly. […]
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Big Pubs Embrace Onboarding; Target Ditches Amazon Web Services
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onboard-orama Pandora partnered with Neustar to let advertisers onboard their first-party and CRM data in a self-serve fashion. Read the release. Pandora previously offered data onboarding as a managed service. Brands can build custom audiences to reach Pandora listeners on their own, rather than […]
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OPINION: The Sell SiderA Silver Lining In The Looming End Of DoubleClick Sales Manager
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Denis McFarlane, chief executive officer at Infinitive. Google’s recently announced deprecation of DoubleClick Sales Manager (DSM) has caused some consternation in the publishing and mar tech worlds. After July 31, 2019, DSM users will no […]
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More Ad Tech Firms Specialize; Pharma Budgets Surge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pick A Side As more brands and agencies demand transparency, ad tech dynamics are shifting in favor of pure-play DSPs and SSPs. “Straddlers have a conflict of interest as they need to fill that inventory for their own financial reasons,” Dan Davies, SVP at […]
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BuzzFeed Finds Programmatic Religion; Tech Talent Wars Rage On
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Banners Unbanned BuzzFeed has embraced programmatic and will begin selling display ads, a format the company long denigrated as a “terrible” fixture of online media. “Tactically, programmatic has improved in terms of loading times, mobile experience, and ad quality and opens up another way […]
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Behind The CPG Budget Cuts; UK Pubs React To Amazon's Ad Tech Plans
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Your Losses The world’s largest CPGs – including Procter & Gamble, Unilever, Mondelez, Nestlé and Danone – are slashing their marketing budgets, and digital ad outlays in particular. “We want our advertising to be seen by real people,” a P&G spokesperson told the […]