AdExchanger
Articles By AdExchanger
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OPINION: The Sell SiderPrivate Marketplaces: Ripe For The Next Great Transformation
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. While ad tech has seen a constant stream of innovation over the last few years, one thing has largely stayed the same: private […]
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Adform Warns On New Botnet; Salesforce Marketing Cloud Revenue Grows 40%
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. HyphCycle “I like big bots and I cannot lie.” Or so some vendors imply when they release data that raises marketer fears about digital ad fraud. Demand-side platform Adform is the latest to expose a fraud operation, as covered by The Wall Street Journal, […]
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DOJ Sues To Block AT&T-Time Warner Merger; Broadcasters Team Up On API For Local TV Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vertical Disintegration The Justice Department is suing to block AT&T’s $85.4 billion takeover of Time Warner on the grounds that the combined television content and distribution assets violate antitrust law. Bloomberg was first to report the story. Blocking the AT&T-Time Warner merger would have […]
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VC-Backed Media Falters; Airbnb Acquires Ad Tech Firm
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adbnb Airbnb has acquired ad tech startup AdBasis, which bills itself as a “controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads.” But Airbnb doesn’t offer ad inventory. What gives? Ingrid Lunden at […]
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Ray Of Light For Big-Box Retail; Storm Clouds For VC-Backed Media
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Value Re-Stored It’s been a long time since industry analysts expressed optimism about the fate of big-box retailers, but a ray of light just crept in. Wal-Mart, Best Buy and Home Depot each topped earnings estimates and demonstrated strong year-over-year growth. “Together, these results […]
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OPINION: On TV & VideoThe Future Of Connected TV: Ads, Not Subscriptions
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mark Zagorski, CEO at Telaria. Hear him speak at the upcoming Industry Preview conference, January 17-18 in NYC. Sure, over-the-top (OTT) subscription content is all the rage. It’s buzzy, still new and the market […]
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Amazon To Invest In 'Outcomes'; Firefox Flips To Google In Search Surprise
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Procter & Gambling Activist investor Nelson Peltz of Trian Fund Management won a recount vote for a board seat at Procter & Gamble. P&G previously reported that Peltz lost by a narrow margin, but that now appears to be wrong. The news will come […]
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Cannes Cuts Bloat; Dentsu Turns In Mixed Q3
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Rock The Yacht Cannes caught a lot of flak last year from agency leaders who declared the bloated festival had become too expensive. The festival’s parent company, Ascential, will reduce the festival from seven days to five, shave the price of a ticket […]
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EU Regulator To Whack Google Again; Snap Layers On Ad Features
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The EU Turns The Screws Google paid off a $2.8 billion fine in June after Europe’s competition commissioner, Margrethe Vestager, found the company had leveraged its search engine dominance to anti-competitively promote its online shopping service. Now Vestager “is gearing up to hit the […]
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OPINION: The Sell SiderWith Browsers Playing God, Publishers Must Find A New Religion
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of monetization at SintecMedia. Apple and Google have both made changes to their browsers recently, and at a recent panel I attended, publishers reported decreased revenues as a result. In […]
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Amazon Ad API Advances; Priceline Swaps Digital For TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Step By Step Amazon is beta testing an API for Amazon Marketing Services that will open programmatic access to self-serve and paid search ads. The API lets brands manage their bids, keywords, ads and budgets through connected buying platforms. While the Amazon Media Services […]
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Facebook's Appeal To Product Startups; Twitter In Video Ad Deal With Time Inc.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Feed Facebook’s ability to put a short product video in front of hundreds or thousands of potential buyers has made it indispensable to CPG and ecommerce startups. For those advertisers, Facebook and Instagram “are the stuff of fantasy – grand bazaars on […]
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OPINION: On TV & VideoWhy Advertisers Are Dragging Their Feet On Connected TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lauren Wiener, CEO at Tremor Video DSP. Mary Meeker, have we got a new gap for you. Audiences are moving away from traditional television in droves. They are breaking up with their cable companies […]
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Snap Nabs Metamarkets; P&G Returns To The Long Tail
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapped Up Snap has acquired Metamarkets. The social platform previously acquired ad vendors Flite and Placed, but Metamarkets will be its biggest step into programmatic. “It could represent an opportunity to Snap to present itself as an analytics dashboard across a number of other […]
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OPINION: The Sell SiderGDPR Makes Publishers Vulnerable If They Fail To Prepare
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Scott Meyer, founder of Evidon and president of digital governance at Crownpeak. Concerns around online data collection and how that data fuels the ad economy are hardly new. It’s been nearly a decade since […]
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The Justice Department Vs. AT&T And Time Warner; Senators Test Facebook's Safeguards
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Matter Of Time The Justice Department is prepping for potential litigation in case the government isn’t able to agree on a settlement for the $85 billion acquisition of Time Warner by AT&T, sources tell The Wall Street Journal. Shares of both companies are […]
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OPINION: On TV & VideoIs Marc Pritchard Fighting The Wrong Battle?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Baker, co-founder and CEO at dataxu. In early 2017, Procter & Gamble’s chief brand officer, Marc Pritchard, set the advertising industry on fire, launching a “brand-safety revolt.” In a speech at the IAB’s Annual […]
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Programmatic TAM Grows; Ads.txt Adoption Spikes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TAM Jam Programmatic advertising will make up 83% of US display dollars by 2019, according to an updated programmatic spend forecast from eMarketer. By 2019, more than $45.7 billion will be transacted programmatically. Almost 80% of that spend will flow through private marketplaces and […]
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Silicon Valley Testifies In DC; Nielsen Adds Gracenote Data To DMP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tech Testifies Washington, DC, politicians grilled Facebook, Twitter and Google this week about how their platforms have been manipulated by foreign agents. “It shouldn’t be news to anyone that Russia interfered in the election,” said Sen. Dianne Feinstein (D-Calif.) during a hearing convened by […]
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Wal-Mart's Ad Pitch; Facebook's Political Segments
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Carrying Bricks Walmart wants to ramp up its ad business. As reported by Digiday, its pitch to advertisers tracks closely with Amazon’s: Let us match your first-party data to our shoppers and then connect the resulting ads to sales. It’s a powerful offer, since […]
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OPINION: On TV & VideoBroadcasters Hold The Key To The Future Of Local TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Shereta Williams, president at Videa. The rise of over-the-top (OTT), video on demand and other nonlinear TV options has dramatically increased the number of viewers who consume content through services like Netflix or Hulu. […]
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No Worries For Big Tech; Luxottica's Programmatic Vision
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unstoppable Big tech may be under scrutiny in Washington, but it’s doing just fine on Wall Street. Amazon, Google and Microsoft continue to post huge profits and revenue growth, even as regulators become more critical of their growing influence over news and industry. On […]
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OPINION: The Sell SiderContent Investment: Measuring The Unmeasurable
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ryan Fuss, chief revenue officer at Sortable. Remember going to video stores? You had to leave your house and drive to the video store with at least one movie in mind. And more often […]
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Business Insider Spots The Spoofers; Ad Execs Anxious Over Chrome Ad Blocker
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulling The Knockoffs Business Insider’s service-focused programmatic strategy helped it uncover exchanges selling spoofed BI inventory, said programmatic VP Jana Meron at AdExchanger’s Programmatic I/O conference Thursday. Last year, a client planned to cut its BI private marketplace deal because it was able to […]
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Twitter Accedes To MRC Audit; Trade Groups Unite On 'Supply Chain Trust'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bird’s-Eye View Twitter is in the early stages of a Media Rating Council audit of its measurement metrics, following in the footsteps of Facebook and Google. A “pre-assessment” phase this quarter will allow independent CPA auditors to review Twitter’s compliance. A full-blown audit will […]
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In Newsfeed Test, Facebook Isolates Pub And Brand Pages; Snap Dials Up Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Free Lunch Facebook is testing a product that splits its news feed into a primary feed for friend-and-family content and a secondary feed with brand and media pages. Promoted posts remain in the primary feed. Some media owners say that if implemented, the […]
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OPINION: On TV & VideoThe 6-Second TV Ad Is The Next Big Thing For The Advertising Industry
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Roland, CEO at Extreme Reach. Fox Sports recently introduced six-second TV ad spots during live sporting events with plans to sell them throughout the NFL season. While TV has long been dominated by […]
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Turner Slashes Ad Partners; Vungle CEO Fired Following Arrest
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chopping Block Sell-side consolidation is real. Take Turner Broadcasting, which spent the past year whittling its SSP, ad exchange and ad network vendors from 30 to six. Its tech consolidation wasn’t about reducing vendor fees. Rather, it’s improved data and ad campaign integration across […]
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OPINION: The Sell SiderThe 10/90 Rule: The Media Industry’s Future Business Model
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mark Grether, CEO at Sizmek. We’ve all heard the saying, “Every company is becoming a tech company,” but it seems we’re moving past that notion, with every company now becoming a media company. It’s […]
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Amazon Offers Glitzy Brand Pages; Fraud Found On Sports Sites
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Welcome Shopper Marketing Dollars Amazon is letting brands enhance their product pages with widescreen videos and interactive displays, Ad Age reports. The new feature, called Premium Pages, costs $500,000 per year, per brand, and allows marketers to take advantage of a full-screen video experience […]