AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingNetflix’s Use Of Big Data: Lessons For Brand Marketers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at Amobee. Last Friday, Netflix founder Reed Hastings celebrated Netflix getting its 100 millionth subscriber, a major milestone for a company that has spent the […]
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OPINION: The Sell SiderFacebook Stories: The Video Tipping Point For Publishers
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. This time last year, there were reports that “original sharing” on Facebook was in decline. A year later, and Facebook has released Stories – a video-sharing feature […]
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NBCUniversal Expects Results From Its Upfront; Twitter Gets A Bump In User Growth
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Upfront Front NBCUniversal execs anticipate a strong showing at the company’s upfront in a few weeks. “We’re going into the upfront with the strongest hand we’ve ever had,” said Comcast CMO Mike Cavanagh during the company’s Q1 earnings call on Thursday. NBC is leveraging its […]
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Google Is Cleaning Up; Amazon Quietly Restricts Alexa Ad Options
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Goog Riddance Google is enacting some major changes following its YouTube brand safety issues [AdExchanger coverage], and many of these changes go well beyond the video platform where the mess originated. Bloomberg reported that Google is rewriting its search algorithm to bury “misleading, false and offensive […]
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OPINION: Data-Driven ThinkingWhat Blockchain Can (And Can’t) Solve For Ad Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. Few technologies are riding as high on the hype curve right now as blockchain. With its distributed nature, smart contract functionality and […]
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OPINION: The Sell SiderThe Match Game: Publishers And Ad Tech Vendors Need To Find The Best Fit
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Laura Gaffney, vice president of global publisher and business development at Prohaska Consulting. When the fit is right, the relationship between publisher and ad tech developer can create a powerful synergy. The benefits are […]
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Publishers Embrace Affiliate Revenue; The Ad Tech Echo Chamber Creates Waste
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Commerce, Not Commercials Publishers are learning to love affiliate revenue (including newspapers that formerly viewed affiliate linking as an editorial stain), but none as enthusiastically as BuzzFeed. Posts like “26 Useful Gifts College Grads Will Actually Want” and “19 Subscription Boxes For People Who Don’t Want […]
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OPINION: Data-Driven ThinkingContextual Brand Safety: Now What?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Montgomery, global executive vice president, brand safety, at GroupM. On Feb. 9, The Times, one of oldest and most venerable newspapers in the world, ran a story titled “Big […]
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Trade Groups Cautiously Optimistic About Chrome Ad Blocker; Third Parties Can Access Snapchat Geofilters
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Balancing Act Industry trade groups are cautiously optimistic about Google’s development of a built-in Chrome ad blocker [AdExchanger coverage]. “What we want is something that’s industry-wide, that can demonstrably improve user experience and that’s embraced by pretty much everyone,” says IAB chief Randall Rothenberg to Bloomberg. […]
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OPINION: Data-Driven ThinkingIn Big Media Reviews, It’s The Little Things That Matter
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i. It’s no secret that there’s been a massive uptick in media reviews in recent years, a trend that shows no signs of slowing. Unsurprisingly, the […]
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OPINION: On TV & VideoAggressive Experimentation: Key To Finding The Right Distribution Channels, Technology
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Walters, CEO at Encompass Digital Media. While in the past, media and entertainment providers had only a few channels to deliver content to consumers, today content can be consumed virtually anywhere, anytime and […]
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Redefining Monopoly; Gannett Buys SweetIQ
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trust Busted “We are going to have to decide fairly soon whether Google, Facebook and Amazon are the kinds of natural monopolies that need to be regulated, or whether we allow the status quo to continue, pretending that unfettered monoliths don’t inflict damage on our privacy […]
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OPINION: The Sell SiderThe Impression Token: A Cure For Ad Fraud?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job, US general manager at Smart AdServer. Every day brings new stories of ad fraud. In a market that is increasingly programmatic, it has become very easy and profitable to build machines to […]
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Oracle May Have Paid $850 Million For Moat; USA Today Exposes Facebook's Bot Problem
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Deep Pockets How much did Oracle pay for Moat? Inquiring minds want to know, and while Oracle hasn’t spilled the beans, an anonymous individual “familiar with the deal” told Recode the measurement company went for above $850 million. That’s more than 10x Moat’s revenue, for those […]
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OPINION: On TV & VideoHow Digital TV Hobbyists Go Pro
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Iddo Shai, director of product at Kaltura. As someone who works in online video, the National Association of Broadcasters (NAB) convention – which starts Saturday – always felt like the show of the titans. […]
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PetSmart Buys Chewy.com; Digging Into AI Claims
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chew On That Traditional retailers have been gobbling up ecommerce companies for months, but PetSmart’s $3.4 billion acquisition of pet food and product site Chewy.com is the biggest one yet. To be fair, it only surpasses Walmart’s $3.3 billion acquisition of Jet.com by a hair, but […]
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Oracle Partners On Connected TV Targeting; Luxury Advertising Is Growing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Oracle’s TV Plans Oracle’s Moat acquisition wasn’t its only significant move on Tuesday. At its Oracle Data Summit, the company entered a partnership with Charter allowing brands to target connected TV audiences. An advertiser matches its data with Charter’s in-app, streaming and smart-TV viewers, and then […]
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Snap Is Launching Another Self-Serve Product; Bustle Acquired Elite Daily
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. At Your Self-Service Fresh off a $20 billion IPO and with Instagram breathing down its neck, Snap needs to make it easy for advertisers to spend. That’s why the messaging app is launching self-serve buying for Snap Ads, the vertical video units that run between users’ […]
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OPINION: On TV & VideoWhat Digital Video Advertisers Can Learn About Measurement From DRTV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Patrick Hopf, founder and president at SourceKnowledge. Unless you have a hard conversion point on your website, measuring ad performance can be a tricky game. This is especially true for advertisers who run massive […]
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Ad Blocking Is Reborn; Meredith Partners With Staq To Aggregate Reporting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Back On The Block A group of computer science academics released a browser extension last week that blocks ads on Facebook and overrides publishers that deflect ad blockers. Facebook obscures its HTML code from ad blockers, but to show users the difference between an ad and […]
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OPINION: The Sell SiderA Struggle To Value Content Emerges When Publishers Lose Sight Of Their Distribution Channels
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Martellotti, co-founder at Wholetone Media. The way people understand the programmatic opportunity in the publishing business is beginning to change. Publishers used to hire sales leaders who understood the language of programmatic and […]
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Verizon Oath May Break The Facebook-Google Duopoly; Digesting The Oracle And Simulmedia Partnership
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Verizon’s Ad Tech Burrito Verizon Oath, consisting of its merged AOL–Yahoo group, may be a formidable contender to the Facebook–Google duopoly. But for now Oath is a messy cocktail of nonintegrated and overlapping ad tech acquisitions within the two legacy companies, reports Yuyu Chen at Digiday. […]
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Snap Adds In-Store Traffic Attribution; Rob Norman On Invalid Impression Costs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap And Mortar Snap is helping brick-and-mortar brands measure how well their Snapchat campaigns drive in-store traffic. The new “Snap to Store” metrics product ties foot traffic to media impressions within seven days of a store visit. A marketer can also compare those visits to Snapchat […]
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OPINION: The Sell SiderPublishers Can Seize a Rare Opportunity As Google And Facebook Vie for Programmatic Power
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of monetization at SintecMedia. Facebook’s recent announcement that it will bring demand from its Audience Network to header bidding through partners like Amazon and Sonobi has been touted as good […]
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Publishers Are Pulling Back From Facebook Instant Articles; Altice USA Plans IPO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Slow Loading Some publishers are pulling back from Facebook’s Instant Articles, Digiday reports. The New York Times, Hearst, Forbes and Quartz gave various reasons for ditching the product (e.g., disappointing ad yield or that it harmed subscriptions). Facebook is trying to win publishers back with call-to-action […]
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YouTube TV Launches With Recording Feature; LeEco Drops Vizio
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fast Forward YouTube TV launched last week with a DVR-like recording feature allowing users to store an unlimited number of shows. But for many major TV shows the service prevents ad skipping, in deference to YouTube’s cable network partners (who use the same policy with their […]
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OPINION: On TV & VideoMost Publishers Need To Rethink Their Video Advertising Strategies
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. Video advertising is not the same for all publishers. The lucky few large premium publishers that rely on a direct sales force to sell advertising have completely […]
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Facebook Expands Ad Measurement; Amazon To Sell Ads Against Thursday Night Football
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Baby Steps Facebook is exposing some new data for ad measurement. ”For example, it will let marketers track the order in which users see their ads and how many ads were viewed in a campaign,” writes Cory Weinberg at The Information. Then new data points are […]
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OPINION: Data-Driven ThinkingOne-To-One Marketing With A 90-Degree View Of the Consumer
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Bailey, executive vice president of strategy and analytics at Target Data. One-to-one is the pinnacle of marketing. It’s why a steady stream of venture capital has poured into companies […]
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OPINION: The Sell SiderHow To Win Business And Influence Media People
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president of global automated monetization at The Weather Co., an IBM business. Imagine if today was your first day at your first job in digital media sales. You have no experience, […]