AdExchanger
Articles By AdExchanger
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Snapchat Stories Engagement May Be Losing To Instagram; Brands Have A Programmatic Talent Problem
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Too Big To Fail Did Snapchat wake a sleeping giant? TechCrunch reports a drip-drip of alerts from analytics providers, social media influencers and agency talent managers who say Snapchat Stories engagement and content volume have fallen since Instagram rolled out its copycat Stories feature. This is […]
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Sir Martin Sorrell's Warning About Amazon; Google Builds AMP Ads Partnerships
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dances With Wolves Earlier this month, WPP CEO Sir Martin Sorrell told investors that “the company that would worry me if I was a client – or I think worries our clients, more than Google and Facebook – is Amazon.” Amazon’s ad revenue is trivial compared […]
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OPINION: On TV & VideoWhere Do The Upfronts Stand In The Coming Era Of Audience-Based Buying?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Prasad, chief business officer at VideoAmp. As consumers become more and more screen-agnostic in the next few years and networks increasingly turn to year-round premieres and first-run episodes, there’s just no way that […]
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Nielsen Delays Total Content Ratings; Google Struggles With Its Liberal Identity
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dream Deferred “Nielsen won’t release a syndicated product of its Total Content Ratings as it originally planned on March 1,” writes Ad Age, after a chorus of TV broadcast execs called on Nielsen to pump the brakes last week. Though, to be exact, Nielsen originally planned […]
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OPINION: The Sell SiderSecond-Price Auctions And The Potential For Gaming The System
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Necheporenko, chief technology officer at Roxot. Currently, publishers are discussing emerging server-to-server header bidding solutions and latency issues but ignoring the biggest problems with website revenue: Why are publishers still relying on second-price […]
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Marin Software Suffered A Data Breach; Epsilon Had A Disappointing Year
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gone Phishin’ Marin Software, an online ad management platform, suffered a data breach that may have compromised the personal information of many staffers and ex-staffers. The company alerted employees and former employees that their personal data, including W-2, Social Security number, address, email, salary and date […]
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OPINION: On TV & VideoThe Crisis Of Trust: Russian Hackers And Video Advertising’s Battle Against Bots
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Gabi Peles, chief operating officer at Eyeview. Right before the holidays the advertising industry was rocked by the revelation that Russian cyberforgers have been waging an unprecedentedly large and sophisticated campaign. These hackers tricked […]
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OPINION: Data-Driven ThinkingData Can Help Brands Own Their Consumer Relationships
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. With the data and technology that’s at our disposal, marketing efforts should be moving to the next level of consumer connectivity. […]
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Philips Will Show Ads On Its Home Screen Menu; Snap Is Partnering With Nielsen
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting Smarter Smart-TV maker Philips will start showing video ads on its home screen menu. Ads will also eventually be shown before apps are opened. These ads will be limited to geo and daypart targeting for now but will become more relevant to individual viewers in […]
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Adform Is Cutting 8 Percent Of Its Workforce; Verizon Lays Off 155 From its Go90 Service
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trimming Adform will cut 8% of its workforce, including senior execs across 15 markets. Among those out is CMO Martin Stockfleth Larsen, who was on board as the company grew from 80 to 800 employees. The cuts come just a year after the company raised $22 […]
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BrightRoll's DSP Grew YOY; The SEC Investigates Yahoo's Data Breaches
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BrightRollin’ On Yahoo is still independent and still churning out earnings releases. The company’s Q4 disclosure includes one notable factoid on ad platforms: The company’s DSP, BrightRoll, grew 485% year over year in its “platform display” business. The revenue boost followed BrightRoll’s introduction of support for […]
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OPINION: Data-Driven ThinkingAdvertisers, Ditch The Duct Tape And Focus On Quality
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. When a dam is breaking, you don’t just slap some duct tape on it to keep it together. It takes quality engineering to […]
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OPINION: On TV & VideoWhat TV Ad Sellers Can Learn From The Airline Industry
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Justin Eisenband, director, corporate finance, TMT, at FTI Consulting and contributor to FTI Journal. As linear television viewership and MVPD subscriptions have declined recently, many TV ad sellers have been slow to react and […]
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MediaMath Is Changing Up Its C-Suite; Google Is Its Own Best Customer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adapting MediaMath is shaking up its C-suite to prepare for what the company calls its “next phase,” reports Lara O’Reilly of Business Insider. The demand-side platform is moving executives into new roles and bringing on some new blood for key positions. Read the list of changes. […]
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OPINION: The Sell SiderHow To Manage The Compromises In Server-Side Header Bidding
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of publisher monetization at Operative, a SintecMedia company. It seems like only yesterday that publishers were excited for header bidding, the new innovation in programmatic ad management. Actually, it was […]
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OPINION: Data-Driven ThinkingMarketing-Mix Modeling: A Road of Missed Opportunity for Brands
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Collins, CEO at Adelphic. If you are in brand management, chances are you have leveraged marketing-mix modeling (MMM). In case you haven’t, MMM is the well-used planning tool that […]
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The United States Digital Service Faces Uncertainty; Snapchat Partners With Oracle Data Cloud
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Politicizing Innovation President Obama’s United States Digital Service (USDS) is, like many others, uncertain about what a Donald Trump presidency might mean for its organization. While Obama nurtured USDS and acutely understood the importance of technology and innovation, Trump hasn’t made it clear whether he’ll continue […]
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OPINION: Data-Driven ThinkingAd Fraud 2.0: When Adware Destroys Product Usage And Customer Experience
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, senior research analyst for programmatic strategy and analytics at the University of South Australia. With allegations that Russian hackers may have meddled in the US election, cybersecurity has made […]
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Native Isn't There Yet; Pharma Advertisers Face Targeting Roadblocks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Friction Native programmatic startups like ShareThrough, TripleLift and Nativo have raised tens of millions, and native volume has jumped on the exchanges. But native still pales in comparison to the banner biz, reports The Wall Street Journal. Fewer than 10% of marketers running ads on […]
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OPINION: Data-Driven ThinkingHow Loss Aversion Prevents Agencies From Getting Credit For Their Successes
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Imagine you have $50. I tell you that I’m going to flip a coin, and if you guess the flip correctly, I’ll give […]
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OPINION: The Sell SiderWhat The New York Times Knew That Digital Publishers Are Just Figuring Out
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Farrell McManus, vice president of media and publishing, North America, at MPP Global. We know that Facebook is one of the biggest sources of traffic to other sites, so even a slight algorithm change […]
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Facebook May Be Pulling Back On Live; The New York Times Releases 2020 Group Report
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Short-LIVEd Is Facebook already pulling back on its Live video product? The platform, which spent $50 million last year paying publishers and celebrities to create Live video, is unlikely to renew those contracts, reports Recode’s Kurt Wagner. According to the report, Facebook may now have its […]
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OPINION: Data-Driven ThinkingChief Creative Officers Should Live And Breathe Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sandro Catanzaro, co-founder and senior vice president of innovation and analytics at DataXu. We’ve come a long way since the Don Draper days of advertising, when creatives would drink Manhattans […]
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Salesforce Brings Commerce Cloud To Facebook; GroupM Wary Of Nielsen Total Content Ratings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dynamic Commerce Salesforce has integrated its Commerce Cloud with Facebook Dynamic Ads. The integration will ensure that brands using Commerce Cloud will show “the most relevant, in-the-moment product ads in their Facebook or Instagram feeds,” Salesforce wrote in a blog post. Commerce Cloud will connect advertisers’ […]
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The Era Of AI Will Be Ruled By UI
“Managing the Data” is a new column about customer and audience data strategy written by longtime AdExchanger contributor Chris O’Hara. In 1960, the US Navy coined a design principle: Keep it simple, stupid. When it comes to advertising and marketing technology, we haven’t enjoyed a lot of “simple” over the last dozen years or so. In […]
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OPINION: On TV & VideoDistribution Evolution: Biggest Barrier To Conversion Or Opportunity in Disguise?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeremy Hines, a principal at Infinitive. With the development of addressable TV and dynamic ad insertion, the industry is making clear and tangible progress toward the long-discussed goal of convergence. But, at the same […]
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Big Layoffs At AudienceScience; Publishers Get No Money For Instagram Stories
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Different Direction Procter & Gamble’s preferred demand-side platform AudienceScience is laying off a quarter of its staff. Roughly 50 positions at the 200-person company will be cut, although it’s unclear which departments will receive the biggest blow. GeekWire had the news first. The cuts come shortly […]
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OPINION: The Sell SiderA Marketplace Correction Is Coming To Video CPMs
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jourdain-Alexander Casale, VP of strategy at Index Exchange. 2016 saw header bidding begin to move from display and mobile into video. On the buy side, the demand for premium content escalated, and publishers continued to […]
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Toyota Ties Ads To Dealership Visits; Annalect Arms Employees With mPlatform Talking Points
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Connected TV Ads: Exhausting A recent Toyota campaign marked the first time the dealer group “held any kind of media accountable to physically going into a dealership,” Kate Kaye reports at Ad Age. But the process involved a thicket of intermediaries that limited the scope of […]
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OPINION: On TV & VideoSpectacles’ Biggest Advertising Advantage Nobody Is Talking About
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Vincent Cacace, founder and CEO at Vertebrae.io. Snap Inc. wants to be the de facto camera company by taking the camera out of people’s hands and creating a frictionless portal into everyday life. The […]