AdExchanger
Articles By AdExchanger
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Apple News May Not Be Paying Off For Pubs; Twitter's Troubles Continue
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weak Yield Apple News is boosting traffic, but it may not actually be paying off for publishers, reports Digiday. Like Google’s AMP and Facebook’s Instant Articles, Apple News features articles in-app instead of redirecting traffic to publishers. Publishers can serve ads on Apple News and keep […]
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Key Learnings From Election 2016: Treat Consumers Like Voters
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Michael Balabanov, account director at AOL. If we treated political advertising the same way we treated consumer advertising, we’d pull wide swaths of demographic data – female, 18-34 years old, educated – and spray them with […]
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IBM And Google Take Interest In Health AI; Facebook Plays A Crucial Role In This Election
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. First, Do No Harm Artificial intelligence and health care information are coming together in exciting and, yes, potentially disturbing ways. “IBM has invested billions of dollars in its Watson business unit,” and it may finally pay off with services like genomic and cancer diagnostics, writes The […]
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OPINION: On TV & VideoSnapchat’s Spectacles Could Shape How Advertisers Think About Video
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Danielle Levitas, senior vice president of research and analysis at App Annie. Snapchat has entered the hardware space with last month’s launch of Spectacles, its camera-enabled glasses. The premise is simple: Users tap the […]
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FTC And FCC Jurisdiction Is Challenged; Twitch's Niche Audience Proves Challenging For Amazon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FCC vs. FTC The FTC filed a federal appeals case arguing a decision in August “could open the door for technology companies that also offer phone or broadband service to avoid the FTC’s reach in consumer protection cases,” reports Bloomberg. As phone companies (like Verizon) and […]
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OPINION: The Sell SiderDynamic Ads: Cut Through The Clutter With Hyper-Relevant Messages
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds.com. With the rapid evolution of the internet, consumers have started to face a critical problem: information overload. As a result, many publishers have begun to […]
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The MRC Suspends Two Google Metrics; Facebook Offers Video Streaming Through OTT
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now You MRC Me, Now You Don’t The MRC has suspended two metrics offered by Google’s DoubleClick for Publishers suite until they can be brought into line with new mobile measurement guidelines put in place earlier this year. Business Insider’s Lara O’Reilly has the news. It’s […]
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OPINION: Data-Driven ThinkingConsumers’ Missions, Mindsets And Moods Offer Clues To Boosting Ad Relevancy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Wilhite, senior vice president of data strategy at 84.51°. To drive the most relevant content to the most relevant audience, digital media targeting has become more advanced than ever. […]
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IDFA Opt-Outs Stay Level At 18%; Facebook Gives Pubs More Options For Monetizing Instant Articles
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Patient Is Stable When Apple debuted its iOS 10 software update a month ago, it let people opt out of the ID for Advertisers (IDFA) program, which enables targeted ads. Since then, the number of iOS users who choose to switch off their IDFA profile […]
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OPINION: The Sell SiderFlex Frame Ads: The Beginning Of The End For The Publisher-Side Ad Server?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ian Hewetson, vice president of client services at Eyereturn Marketing. The New York Times generated quite a buzz last week with the announcement that it’s doubling down on its Flex Frame initiative, which could […]
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Trade Orgs Are Unhappy With FCC Privacy Proposal; Facebook Groups May Open Up Inventory
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Opting Out The trade orgs aren’t happy about the FCC’s new privacy proposal, which wants users to explicitly opt in to all “sensitive data” collected and shared by ISPs, including web behavior and app usage, The Hill reports. The ANA and IAB say the rule would […]
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Cross-Device Tracking Gets FTC Attention; Twitter Highlights Live Stream Measurement Differences
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tracking Ramirez FTC Chairwoman Edith Ramirez tells MIT Technology Review, “Tracking is taking place not only across websites but also across apps, and increasingly across devices.” OK, so what do appropriate notice and consent look like in that complex environment? She sees an opportunity for technology […]
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OPINION: On TV & VideoRegulatory And Inventory Hurdles Cloud Programmatic TV’s Future
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hew Bruce-Gardyne, co-founder at TVSquared. It’s an advertiser’s dream to deliver targeted content via programmatic, and the industry is certainly making progress. However, legislative, inventory-level and operational obstacles need to be overcome to seamlessly […]
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Amazon Quietly Expands Its Ad Tech Capabilities; An FCC Proposal Could Hinder Verizon's Plans
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Secrets Evidence of Amazon’s ad tech platform designs bubble up to the surface in quiet ways, like the company’s constantly brimming Ad Platforms job board or anonymous, NDA-bound partners signaling big things happening in the background. “Still, little is known about Amazon’s longer term ambitions. […]
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OPINION: Data-Driven ThinkingRestoring Trust In Media Buying: Insights From Other Industries
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, senior research analyst for programmatic strategy and analytics at the University of South Australia. Last month, Dentsu admitted that 111 clients had been overcharged in more than 600 “suspicious […]
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OPINION: The Sell SiderThe Data Leakage Balancing Act
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. Publishers are right to be worried about data leakage. Selling through RTB pipes exposes a wealth of publisher data that rogue buyers can exploit for audience insights, modeling […]
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Snapchat Expands Its Ads API; AT&T Wants A Media Arm
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Beefing Up Snapchat has expanded its ads API with better targeting, measurement and reporting, Ad Age reports. In addition to email matching and interest-based targeting released back in June, Snapchat now supports A/B testing of creative and new measurement features. CEO Evan Spiegel remains steadfast in […]
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OPINION: On TV & VideoThe Facebook Video Metric Mess: Another Example Of Ad Tech’s Broken Telephone Problem
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Melinda Staros, senior manager of research and insights at Sharethrough. Facebook made major headlines recently when it came clean about its “serious” miscalculation of a key video metric. For two years when calculating the […]
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OPINION: Data-Driven ThinkingEfficiency Vs. 100% Viewability: Which Is The More Important Metric?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brad Nunn, director of trading operations at Varick Media Management. In 2012, the IAB first defined a “viewable” impression as one that’s at least 50% visible for at least one […]
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The Facebook Measurement Discussion Continues; Darren Herman Heads To Bain Capital
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The More Things Change… Comedy is all about the timing. One week after Facebook’s video measurement snafu, comScore heralded its ability to report on Facebook video viewability. While agencies aren’t particularly fussed about the specific metric Facebook has been miscalculating for the past two years, some […]
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OPINION: Data-Driven ThinkingIs Customer Strategy The Unicorn Of Marketing?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Williams, president and CEO at Merkle. Across industries, today’s marketing conversation is all about the personalized experience. Everything you hear and read seems to be focused on the importance of […]
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Two Lawyers Propose An Information Fiduciary; Amazon's AI Success Challenges Google
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Fiduciary Truce? “Doctors and lawyers are prohibited from using clients’ information for their own interests, so why aren’t Google and Facebook?” asks a pair of law professors in an essay for The Atlantic. The legal concept of a fiduciary, where one party holds a legal […]
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OPINION: Data-Driven ThinkingAdvertisers Need To Reach Car Shoppers On Sofas, Long Before They Hit The Showroom
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Jenkins, CEO at 4INFO. Before taking a single step onto a showroom floor, 95% of car shoppers have already decided which car they plan to test-drive. Reports show most […]
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As Race Tightens, Digital May Be The Deciding Factor In Swing States
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. We are officially in election crunch time. In the weeks leading up to the first presidential debate and in the days after, campaign rhetoric has ramped […]
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Unnecessary Location Tracking Proves Lucrative; Facebook Earns Big Political Ad Dollars
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. There’s An App For That Wanna know the dirty secret about that flashlight app or liquor-delivery app or weather app or neighborhood coupon app or new ridesharing app or whatever app you downloaded? “Making money off otherwise unnecessary location tracking may be the main reason that […]
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OPINION: Data-Driven ThinkingLessons In Measurement And Attribution From World War II
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nathan Woodman, general manager of demand solutions at IPONWEB. During World War II, Allied bomber planes faced a critical design problem. They were slow, lumbering and constantly shot down. The […]
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OPINION: On TV & VideoAndroid And IOS Rule Changes Could Spur New Inventory For Mobile Video Ads
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Trey Titone, head of product at Beachfront Media. Restrictions for autoplay and inline video have been lifted with the release of iOS 10 and Chrome 53 for Android. These moves open up a huge […]
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LiveRamp Drives Major Revenue For Acxiom; AOL Releases Revamped Alto Mail
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. With Great Data … … Comes great responsibility. When Acxiom acquired LiveRamp in 2014, it became a core data aggregator and onboarder in the digital marketing space. Since then, LiveRamp has driven major revenue for Acxiom, and investors are taking note. Several have boosted their shares […]
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OPINION: Data-Driven ThinkingAd Tech: Stop Calling It An Apocalypse
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Franchi, co-founder at Undertone. It seems that every single year for the past 10, someone has been playing the funeral march for the ad tech industry. Venture capitalists have […]
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The ANA Wags Its Finger At Facebook; Facebook Shifts Atlas To Its Measurement Division
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bob & Goliath The ANA is wagging its finger at Facebook after the social platform’s recent measurement mishap [AdExchanger coverage]. CEO Bob Liodice released a statement on Thursday calling for the Media Ratings Council to audit Facebook’s metrics. “With more than $6 billion of marketers’ media […]