AdExchanger
Articles By AdExchanger
-
OPINION: On TV & VideoAs TV And Digital Converge, Beware Of The Third Advertising Stack
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. You’ve heard it before: Digital and TV are converging. We may talk about it, but many haven’t stopped to examine the hard technical and operational challenges that media companies […]
-
The NAA Files A Complaint About Ad Blocking; Samsung Takes The Platform Approach With TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Block Vs. The FTC? The Newspaper Association of America (NAA) filed a complaint with the FTC last week alleging certain ad blockers violate the FTC Act as unfair and deceptive trade practices. “Newspapers recognize that ad blocking technology is responding to a consumer demand, and […]
-
OPINION: Data-Driven ThinkingThe Key To Eliminating Fraud? Collaboration
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tod Sacerdoti, vice president of display and video ad products at Yahoo. Ad fraud in video and display is nothing new – it’s an issue that has plagued the industry […]
-
OPINION: The Sell SiderInstant Articles: More Friend Than Foe For Publishers
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Doug Llewellyn, chief operating officer at Purch. Digital publishers are worried about how publishing platforms meant to speed up mobile load times, such as Google’s AMP, Facebook’s Instant Articles and Apple’s News, will impact […]
-
Comic: Open For Summer
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
-
European Mobile Carrier Will Begin Testing Network-Level Ad Blocking; Alphabet And Facebook (Still) Lead The Pack
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shine On The European mobile carrier Three will begin testing the network-level ad blocking deal it signed with the Israeli company Shine three months ago [AdExchanger coverage]. It’s going to be a key test of Shine’s technology, which gives the telco control over web and in-app […]
-
Verizon's Go90 Isn't Getting Traction; Facebook Offers Continuous Live Streams
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No90 Verizon’s ad-supported mobile streaming service Go90 is overhyped in the media and isn’t seeing significant traction, said Verizon CEO Lowell McAdam at a JP Morgan telco event this week. “We believe Go90 will be hard-pressed to mount a meaningful challenge to mobile video and social […]
-
OPINION: Data-Driven ThinkingWant to Solve Ad Blocking? Solve Malware
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gil Resh, co-founder and chief product officer at Stands. Advertisers throw away a lot of money every year. Fraud is responsible for the largest share of the waste in the […]
-
OPINION: The Sell SiderHow To Monetize Relevant And Engaging Content? Reward Creators
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Evan Burns, CEO at Odyssey. Engaging audiences with relevant content hinges on how publishers and platforms harness countless diverse viewpoints globally. This approach is essential in a climate where confidence in the media has […]
-
Fraud Is Pervasive In Programmatic Video Ads; Programmatic Held Back By A Lack Of Understanding
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Badvertising Report “Video ads on programmatic exchanges – where there is less transparency – have Invalid Traffic (IVT) rates 4.5x direct buys,” according to comScore’s Q1 2016 advertising report. ComScore also finds about half of all ads “don’t have the opportunity to be seen.” The stat […]
-
OPINION: Data-Driven ThinkingMost Ad Tech And Mar Tech Companies Should Stick To Data Processing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maciej Zawadziński, CEO at Clearcode. Control and security over customer data, especially personally identifiable information (PII), is a hot-button issue among advertising tech and marketing tech companies due to the […]
-
Make Targeting Great Again
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. Perhaps you have heard the news – there is an election this year. Whether it’s from your Facebook feed being flooded with the hottest of hot […]
-
McDonald's Causes Issues With Its Review Process; Tencent May Buy SuperCell
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Not Lovin’ It McDonald’s ongoing creative review bars agencies from turning a profit on base compensation, leaving them to operate at cost to achieve undefined targets, Adweek reports. That’s why WPP backed out of the review, which requires agencies to turn around their pitches in just […]
-
OPINION: Data-Driven ThinkingCX: The CFO’s New Best Friend
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of global data strategy and agency lead at Krux. Although it’s starting to become a well-worn aphorism, “data is the new oil” resonates more than ever. […]
-
OPINION: On TV & VideoA New UX For TV
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Dwight Ringdahl, senior vice president of technology at RhythmOne. The Federal Communications Commission’s (FCC) proposal to open up the set-top cable box is about a lot of things. It’s about reducing costs and […]
-
The RNC Plans Big Spending In Digital; Facebook Has Huge Local Opportunities
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Value Buys The Republican National Committee (RNC) has committed $150 million to reserve digital video ad space, Kate Kaye reports for Ad Age. Taken alongside a recent $35 million reserved buy from Hillary Clinton’s largest supporting super PAC, the money suggests digital media is bouncing back […]
-
OPINION: Data-Driven ThinkingThe Truth About Cross-Device Data Quality
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Dempsey, senior director of mobile, Oracle Data Cloud, at Oracle. “Deterministic” isn’t the same as “true.” The industry has reduced cross-device accuracy to a single question: “How many of […]
-
OPINION: The Sell SiderThe Case For A Unified Auction
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. With the rapid growth of header bidding, publishers are now employing many supply-side platforms (SSPs) and demand sources in their technology stack. This benefits publishers, […]
-
Comic: In The TV Dojo
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
-
Twitter Is Extending Its Ad Network; Epicurious Forms An Anti-Ad Blocking Strategy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Little Birdie Told Me Twitter is extending its ad network. While the Twitter Audience Platform (TAP) previously allowed brands to drive to branding goals via ad units like promoted tweets, it’s now allowing more performance-focused formats, like mobile app installs. TAP will use the tech behind […]
-
OPINION: On TV & VideoTV Needs To Become More Like Digital (Not Vice Versa)
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Nico Neumann, senior research analyst for programmatic marketing strategy and analytics at the University of South Australia. For many years, advertisers and publishers have discussed whether digital media buying should rely on the same measures […]
-
OPINION: Data-Driven ThinkingDecades Later, Frequency Still A Challenge For Marketers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lisa Barnes, brand media solutions engineer manager at 84.51°. The Rule of Seven states that a consumer needs to be exposed to a marketing message seven times before taking action […]
-
Google Unveils New Search AI; HookLogic Goes Beyond Brand-Retailer Negotiations
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s World At its I/O conference, Google made a big splash in voice-activated search, where it competes with Amazon’s Alexa and Apple’s Siri. Its new Google Assistant UI chats with you “across devices and contexts.” And the intent data will be rich indeed. Per the company […]
-
OPINION: Data-Driven ThinkingMarketing Clouds And Ad Tech Financial Forces Poised To Collide
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of product innovation at Demandbase. Data management platforms (DMPs) are outgrowing the siloed advertising channel and evolving into multichannel management within the larger marketing clouds. This […]
-
OPINION: The Sell SiderSecond-Party Shared Marketplaces: Big Upside Potential, Plenty Of Risk
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Neil Glass, senior vice president of data at IDG. Today’s socially driven digital culture is all about sharing – some might even say oversharing. And therein lies a fine balance: Where exactly does one […]
-
ESPN Will Use Fan Data For Ad Targeting; Google's TV Ambitions Have Hurdles
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dynamic Display ESPN will begin targeting ads based on fan preferences, The Wall Street Journal reports. A new product, Live Connect, creates versions of display ads featuring individual players or teams, and then targets them based on user preferences and behavior. Dick’s Sporting Goods saw click-through […]
-
Beyond The 30-Second Political Campaign Ad
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Monica Seebohm, national director of politics and advocacy at Tremor Video. At the Campaign Tech East conference two weeks ago, much of the conversation focused on whether or not the 30-second TV ad still works for […]
-
OPINION: Data-Driven ThinkingIn-App, In-View And On-Point
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Fischer, co-founder and CEO at Choozle. In-app mobile advertising can be more efficient than the mobile web because it enables marketers to target audiences with laser-like accuracy while capturing […]
-
Supreme Court Rejects A Claim Against Spokeo; Taboola's Discovery Comes Second To Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Harm, No Foul The US Supreme Court on Monday rejected a claim brought against the data broker Spokeo after it misidentified a single, 29-year-old man named Thomas Robins as married and in his 50s. The plaintiffs failed to adequately demonstrate how Robins was hurt by […]
-
OPINION: Data-Driven ThinkingWhen Will Big Ad Tech Innovation Yield To Incremental Improvements?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. We’re addicted to what’s new and shiny. A breaking news alert may flash across the screen and, despite knowing the alert is likely […]