AdExchanger
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OPINION: The Sell SiderPublishers Need Dedicated Pre- And Post-Sale Support Teams, Not Hybrids
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group Most publishers have no trouble defining the roles of their sales or ad trafficking teams. The job titles themselves practically say it all. […]
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Snapchat Wildly Popular With Marketers; Zeta Interactive Acquires Acxiom Impact
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Hotness Snapchat ads are expensive, difficult to measure, fleeting and under attack from platform giants. But they’re on an absolute tear with marketers. “Advertisers want to be associated with the trendiest, newest thing, and this year, that’s Snapchat,” says IPG executive VP Chad Stoller in […]
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Nielsen's Social Index To Include Facebook Data; Verizon Go90 Disappoints
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Friends Nielsen scored a measurement coup: Starting next week its Social Index, which measures the engagement and activity of TV-viewing audiences on social media, will include Facebook data (previously it was just Twitter), with plans to incorporate Instagram as well. “Nielsen claims to be the […]
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OPINION: Data-Driven ThinkingToday’s Walled Gardens: Will We Soon Be Watching A Three (Trojan) Horse Race?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. There have been many successful Trojan horse plans executed in digital media over the years. I’m talking about the Greeks-in-Troy kind, not […]
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Google's Answer To Header Bidding Has People Worried; Facebook Offers Mid-roll Ad Slot
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Playing Broker People in ad tech don’t know a lot about Google’s exchange bidding in dynamic allocation (EBDA) product, which was pre-announced earlier this year in a bid to slow the stampede to header bidding. [AdExchanger coverage] But what they DO know, they don’t like, writes […]
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OPINION: Data-Driven ThinkingSecond-Party Data Can Solve Advertising Relevancy, But Misuse May Stop It In Its Tracks
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Laband, co-founder and CEO at adsquare. Marketers urgently need to make digital advertising more relevant – particularly on mobile devices where consumers expect, even demand, a more personal touch. […]
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GroupM Lowers Global Ad Spend Projection; Pokémon Go Continues Its Success
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Forecast GroupM lowered its 2016 global ad spend projection from 4.5% to 4.0% growth due to slowdowns in China and Brazil, according to its “This Year, Next Year” ad spend forecast for 2016-2017. China’s economy is reaching a “new normal” with lower but sustainable growth, […]
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OPINION: Data-Driven ThinkingNo Winners In Battle Between Ad Blockers and Those Trying To Circumvent Them
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Delaney, co-founder and chief operating officer at Yavli. Right now, there’s a war of code taking place between software engineers and hackers that will influence future industry decision-making. On […]
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OPINION: On TV & VideoPoor User Experience Holding Back The Video Advertising Industry
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ariel Napchi, founder and CEO at HIRO Media. Programmatic advertising was supposed to create an environment in which a viewer is only exposed to relevant ads, a premise TV never succeeded in fulfilling. The […]
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NBC Lays Out Its Social Media Plan For The Olympics; Oracle's $9.3B Purchase Is Analyzed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Welcome To The Games Move over Snapchat. NBC will expand its Olympics broadcast rights to Facebook, which will publish up to 20 exclusive highlights and a two-minute daily recap across its platform in the US, Kurt Wagner of Recode reports. NBC won’t allow social platforms to […]
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OPINION: Data-Driven ThinkingHas Programmatic Finally Hit Bottom?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Lee, executive vice president and chief strategy officer at Merkle. The rise of programmatic over the past five years has moved the media industry forward in a big way. […]
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OPINION: The Sell SiderWe Need To Stop Chasing Scale And Focus On Specificity
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Pete Longo, CEO of US Media at IDG Communications. It’s a data-driven world, and digital ad buyers still rely on the legacy notion that “scale” is necessary to harness as many eyeballs and as much […]
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Neustar Elaborates On Its Biz Split; Pandora Integrates With Moat
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Neustar Neustar is setting its marketing business free. During its Q2 earnings call Thursday, Neustar elaborated on its plan to split its two key businesses: information services and marketing services [AdExchanger coverage]. Marketing services is growing like a weed, up 56% to $63.9 million in […]
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OPINION: Data-Driven ThinkingPaid User Acquisition: The Good, The Bad And The Ugly
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kobi Edelstein, vice president of advertising at Appnext. Advertising across any medium is always fluid and ever a delicate mix. Nowhere is this truer than in the mobile app space. […]
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OPINION: On TV & VideoVideo Poised To Become Leading Digital Ad Unit As The US Shifts To 5G
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeff Minsky, senior vice president of agency and client development at Unruly. It’s rarer to find multiple tech sectors applauding the Federal Communications Commission (FCC) for any action it takes than it is to […]
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Rubicon Project Enables Kid-Safe Marketing; Twitter Still Hurting On Wall Street
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Youth Rubicon Project is joining up with “kid-safe” marketing platform SuperAwesome to power the first programmatic exchange reaching children under 13, Lara O’Reilly of Business Insider reports. The “REX” platform won’t use behavioral data in compliance with the FTC’s Children’s Online Privacy Protection Act. “Programmatic […]
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OPINION: Data-Driven ThinkingHow Ad Tech Companies Can Retain Their Appeal To Talent
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brandon Atkinson, chief people officer at AppNexus. Imagine driving to your office, dropping off your dog with a caretaker, leaving your laundry with a drycleaner and buckling up your cycling […]
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Del Monte Is Consolidating Its Agency Business With Epsilon; Taboola Is Acquiring ConvertMedia
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Creative Choice After a 5-month review, Del Monte is consolidating its agency business with performance marketing shop Epsilon. Managing multiple agencies is a burden, and the CPG giant hopes that Epsilon’s data and direct marketing expertise will help its brands stand out against private food labels. […]
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OPINION: Data-Driven ThinkingThe Digital Rollout Of Bill Simmons’ New Media Company Has Been Flawless
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron Dodez, vice president of digital marketing at RPA. These days, sports commentary juggernaut Bill Simmons has found himself on the other side of the interview table, with his media […]
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How Could Programmatic TV Have Helped Bill Clinton And George H.W. Bush?
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Richard Hall, vice president of TV strategy at Videology. In the classic time-travel film “Back to the Future Part II,” Biff, the delightfully evil antagonist, uses a sports almanac from the future to place surefire bets […]
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Twitter Sheds Social Network Label; Foursquare Continues Pivoting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Alternate Flight Path Twitter is moving away from the “social media” designation in favor of being a straightforward media network. CMO Leslie Berland suggests in a blog post that Twitter is a live news service, not “a place to find and connect with friends and family […]
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OPINION: Data-Driven ThinkingShould The US Government Intervene To Solve Digital’s Fraud Problem?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Fraud costs marketers $7.2 billion annually, according to the ANA. Ask buyers who’s at fault and they’ll say they’re not sure, but they […]
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OPINION: On TV & VideoSo You Just Placed Your Upfront – Now What?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jes Santoro, senior vice president of programmatic and advanced TV at TubeMogul. I first started in this business nearly 20 years ago as an assistant national TV buyer at BBDO. Thinking back, it’s amazing […]
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Verizon Gets Winning Bid For Yahoo; Apple's Outlook May Be Improving
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bronze Star Verizon has secured the winning bid for Yahoo’s core business with a nearly $5 billion offer, Bloomberg reports. The telecom giant will add Yahoo’s tech stack, its 280 million email accounts and a struggling (but still huge) portfolio of media properties. Between AOL and […]
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OPINION: Data-Driven ThinkingThe Billion-Dollar-Per-Second Mobile Viewability Question
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oded Poncz, founder and chief technology officer at Ubimo. The families in “Game Of Thrones” (GOT) fight gory, bloody battles to sit on the Iron Throne and rule the seven […]
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OPINION: The Sell SiderFor Publishers, How Many Header Bidding Partners Is Too Many?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by AJ Okereke, head of revenue technology at Graphiq. Header bidding is a sell-side technology that allows advertisers to use real-time pricing to compete for a given impression within a publisher’s programmatic auction. This influx […]
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Comic: Choosing Agency Models
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Publicis And IPG Report Organic Growth; AOL Invests In Programmatic TV Quietly
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Transparent Earnings Publicis Groupe and IPG reported Q2 earnings with organic growth of 2.7% and 3.7%, respectively. For Publicis Groupe, growth is a rosy turn of events; last year, the holding company cut revenue projections after a wave of account losses and organizational challenges. On transparency, […]
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Spotify Opens A Programmatic Sales Channel; Unilever Buys Dollar Shave Club
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Spotify Spotify is opening a new programmatic sales channel via partnerships with Rubicon Project, AppNexus and The Trade Desk. Ad Age reports that the rollout follows a tepid embrace of exchange selling that involves fixed-price auctions on audio-only platforms – and transacted via insertion orders. […]
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OPINION: Data-Driven ThinkingThe Next Frontier Of Personalization: Trade Promotions?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Harris Busdieker, director of customer communications at 84.51°. Spending more and getting less for it is the reality facing manufacturers and retailers today. Sale signs, shelf tags and other […]