AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingThe Platform Of The Future Will Own The Intersection Of Advertising And Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. In recent weeks, the conversation drawing a distinction between marketing and advertising is finally happening in the mainstream. Most of this chatter puts […]
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Facebook Is Gunning For TV Dollars; Snapchat Is Pitching Advertisers On App-Install Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OTT Tales Watch out TV, Facebook is coming for your ad dollars. Next week, the platform will begin delivering ads via over-the-top (OTT) TV providers Apple and Roku. The ads will run on A+E and Tubi TV networks, Recode reports. The project will be powered by […]
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OPINION: Data-Driven ThinkingCrossing Borders: Leveraging Programmatic To Monetize Global Audiences
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan Kenney, vice president of platform services at SpotX. The internet levels the playing field for media, lending the power to publish, distribute and reach audiences to almost anyone. For […]
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OPINION: The Sell SiderThe Future Of The Header Goes Beyond Bidding
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Will Doherty, vice president of business development at Index Exchange. Header bidding is the rare ad tech phenomenon where the noise is equal to the fury. Its staggering growth and adoption has propelled it […]
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Merkle Acquires Digital Agency Axis41; Snapchat Continues Its Quest To Appease Advertisers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Merkle Diversifies Merkle acquired Axis41, a Salt Lake City-based digital agency focused on web and app design and customer experience. Axis41’s special partnership with Adobe’s Experience Manager was a main driver of the deal. (Dentsu-owned Merkle is a big Adobe shop with expertise in Adobe’s campaign […]
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OPINION: On TV & VideoFor Native Video, Publishers And Advertisers Need To Meet In The Middle
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Peter Cunha, head of programmatic and business development at InvestingChannel. Advertisers’ and publishers’ needs and requirements for native video are not aligned. In fact, they rarely meet. For advertisers, viewability is a key issue. […]
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Merkle Wins Time Warner; The New York Times Reported Digital Ad Increase
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Agency Wins Media Biz In a surprise win that speaks to the rising importance of data-driven ad buying, Merkle has snatched Time Warner’s $250 million media account away from Omnicom Group. “For Time Warner, it was part of a larger effort to make better use […]
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OPINION: Data-Driven ThinkingThe Great Disconnect: Annual Budgeting And Digital Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Brown, founder and CEO at Centrally Human. Marketing is going through an unprecedented evolution with the convergence of data and technology. Automation and AI are realities, data is coming […]
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Criteo And SteelHouse Drop Their Lawsuits; Mobile Drives Digital Revenue
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now Kiss! Criteo and SteelHouse have dismissed their respective lawsuits. To recap: Criteo sued SteelHouse alleging click fraud, then SteelHouse countersued claiming Criteo’s accusations cost it more than 25 customers. After all that Sturm und Drang, the companies said in a release that they “provide different […]
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Breaking Down The Politics Of Programmatic
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by JC Medici, national director of politics and advocacy at Rocket Fuel. The idea of a third-party vendor is nothing new, especially as new technologies are developed and attention spans shrink. Every day, more options materialize to […]
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OPINION: Data-Driven ThinkingWith iOS 10, Apple Offers Brands A New Ecommerce Path
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alice Le, vice president of mobile strategy at Ansible. Apple recently handed brand marketers the keys to a potential consumer gold mine when it made it easier for emojis, GIFs […]
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Nielsen Retracts Its Nov 2016 Cable Estimate; Business Insider Disputes comScore's Audience Estimates
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nielsen Nixes November Data Nielsen retracted its November 2016 Cable Estimate following a series of reports detailing sizable viewership losses for ESPN of 621,000 cable subscribers – which would be the biggest drop in the network’s history. Nielsen is now undergoing a “thorough analysis to determine […]
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OPINION: On TV & VideoReach Vs. Precision: TV Reignites A Familiar Argument
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ian Ferreira, EVP of programmatic at WideOrbit. Marketers have turned to digital video in droves because it’s supposed to be a great way to laser-target audiences, eliminate waste and place brand messages next to premium […]
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Facebook's Race Targeting Upsets Some; Criteo's Preliminary Injunction Request Denied
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Above The Law ProPublica’s Julia Angwin called foul on a Facebook targeting feature that lets marketers exclude audiences by race. By using Facebook’s “ethnic affinities” segments – including African-American, Asian-American and Hispanic groups – a real estate marketer could prevent certain groups from seeing ads, a […]
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OPINION: Data-Driven ThinkingIs Marketing Personal Or Business? Can It Be Both?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Goldman, vice president of digital data solutions and partnerships at Infogroup Targeting Solutions. There has long been a divide in the school of thought between consumer and business marketing. […]
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OPINION: The Sell SiderDiscrepancies: The Stuff Of Nightmares For Ad Ops
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Sudha Reddy, director of ad operations, West Coast, at xAd. While it seems that everyone is talking about header bidding, fraud, cross-screen, viewability and data, I see the biggest issues facing the industry being […]
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AT&T-Time Warner Merger Motivations Explored; Facebook Sets Its Sights On TV Budgets
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing The Merger Is the pending AT&T-Time Warner merger an addressable TV play? The companies’ CEOs told investors the combined entity will leverage troves of consumer data for marketers, The New York Times reports. According to Simulmedia CEO Dave Morgan, more data in the addressable ecosystem […]
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The New York Times Gets Ready For 2020; AOL Founder Steve Case Warns Against AT&T-Time Warner Merge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Times As deputy publisher for The New York Times, A.G. Sulzberger plans to “help speed and smooth our transformation into a truly digital first company,” he told Poynter in an email interview. Sulzberger, credited for creating the Innovation Report, the blueprint behind the Times’ digital […]
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OPINION: The Sell SiderMind The Gap Between Buyer Intent And Publisher Inventory
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. There’s no question that programmatic buying, particularly real-time bidding, has created many efficiencies and been a force in shifting advertising budgets toward digital. Smart buyers […]
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Retailers Are Entering The Ad Tech Mix; The AT&T-Time Warner Merger Is Bad For Publishers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ecommerce As Media Retailers are rushing headlong into ad tech. The fresh acquisitions of HookLogic by Criteo and Triad Media by Xaxis underscore this point, but other ecommerce inventory is hitting the market as well. Index Exchange CEO Andrew Casale says six retail/ecommerce clients use the […]
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OPINION: Data-Driven ThinkingFor Today’s CMOs, Nuance Is Dead; Long Live Nuance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron Dodez, vice president of digital marketing at RPA. We live in a world of extremes and exaggerations. The internet can be broken (impossible) by a single tweet or celebrity […]
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Business Insider Is Launching A New Site; The New York Times Is Buying The Wirecutter For $30M
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data-Driven Journalism Business Insider is tapping into its new parent company, Axel Springer, to launch a new market data site, The Wall Street Journal reports. The site, MarketsInsider.com, will be powered by data from Axel Springer-owned Finanzen.net, a finance portal that connects to 100 exchanges globally. […]
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OPINION: On TV & VideoThe Future Of The TV Business Begins And Ends With Measurement
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Tim Ware, vice president of advanced television at Tremor Video. Programmatic TV is among the most highly debated subjects in the media business and perhaps the best example of true convergence we’ve encountered as […]
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TAG Teams Up With The Feds; Questions Arise Following The DDoS Attack On Dyn
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cleaning House The Trustworthy Accountability Group (TAG) is partnering with federal law enforcement to combat digital ad fraud. The aim is for TAG to work with the Department of Homeland Security, the FBI and the Justice Department to better understand ad fraud so those agencies are […]
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OPINION: The Sell SiderPlatform Wars Will Reverse The Ad Tech Tax
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at Operative. There is a battle brewing in media land. For years, Google and Facebook have been the ultimate rulers of the digital advertising landscape. Not only do they command consumer […]
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Nielsen Opens CPG Data To Third-Party Analytics; Print Ad Revenues Are Getting Worse
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sharing Is Caring Nielsen launched a Connected Partner Platform, opening the company’s CPG data to third-party analytics. The new product “enables Connected Partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and […]
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OPINION: Data-Driven ThinkingThe Story About AI In Ad Tech Is Mostly Fiction
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Santanu Kolay, senior vice president of engineering at Turn. Artificial intelligence (AI) is one of the most-hyped topics in advertising right now. At Cannes, Saatchi & Saatchi featured an AI-created […]
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OPINION: On TV & VideoThe 15- And 30-Second Ad Spots Aren’t Going Anywhere
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by John Roland, CEO at Extreme Reach. The advertising industry is in a state of perennial disruption. As new screens and services emerge, the viewing experience morphs – requiring advertisers to change the way they […]
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Snapchat Is Changing Its Revenue Model; Marketers Go Straight To The Platforms
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Snappy Twist Snapchat is planning an overhaul of its revenue model by paying media companies a licensing fee instead of a rev share on ad sales. The messaging app has been informing publishers of the change for the past month, anonymous sources tell Recode’s Peter […]
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OPINION: Data-Driven ThinkingWhat Data Doesn’t Tell Us
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lowenstern, vice president of digital advertising at R/GA. Everywhere we go, we leave data in our exhaust. Our connected devices leave our footprints behind, like so much digital detritus, […]