Home Ad Exchange News Nielsen Opens CPG Data To Third-Party Analytics; Print Ad Revenues Are Getting Worse

Nielsen Opens CPG Data To Third-Party Analytics; Print Ad Revenues Are Getting Worse


alittleforeveryoneHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Sharing Is Caring

Nielsen launched a Connected Partner Platform, opening the company’s CPG data to third-party analytics. The new product “enables Connected Partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale,” the company said in a release. It’s been a busy year for Nielsen’s retail and CPG business, with a boosted stake in Nielsen Catalina Solutions and a revamped CPG data-sharing service. Nielsen clearly sees itself as ready to connect retailers and CPG brands, as well as offline and online touch points. And Nielsen isn’t the only one pushing a joint retail/CPG data strategy. Look at Criteo, which just bought HookLogic’s retail roster to pair with its own CPG customer base.

Familiar Story

Print newspaper revenues are going from bad to worse, “forcing some publishers to consider significant cost cuts and dramatic changes to their print and digital products,” reports The Wall Street Journal. We’ve seen a lot of cost-cutting and payroll trimming, but “many publishers slowly are abandoning low-rent display ads and pushing into potentially more lucrative ad offerings such as native ads, video ads and virtual reality. But so far, digital ad revenues aren’t growing fast enough to offset declines in print, particularly because ads in newspapers remain relatively expensive.” More.

The Metrics Gap

Advertisers have grown wary of the divide between front-end metrics (like CTR and viewability) and back-end metrics (like sales or subscriptions) as they try to tie digital more directly to business outcomes. They have legitimate reason for concern. One recent Kargo study found mobile interstitial ads get a lot of upfront attention (high viewability since the format takes over the screen) but very little follow-up interest. Another survey found users mostly uninterested in mobile formats adding interactive or user-engagement features. More at eMarketer.

Not In My House

Europe has it in for Silicon Valley. The European Commission is pursuing antitrust charges against Google relating to Android, advertising and shopping search. It hit Apple with millions in back taxes to be paid to Ireland, is investigating taxes and pricing on Amazon’s Kindle and is pushing for streaming services to provide more homegrown content in the region. Meanwhile, Western European countries are fighting Airbnb and Uber on labor protection grounds, while Germany investigates Facebook’s privacy policies. Most of these cases will play out in 2017, and will be much tougher for Silicon Valley to win if the UK (a sympathetic ear within the EU) decides to Brexit after all. More at Bloomberg.

When Push Comes To Shove

In a fragmented platform ecosystem, push notifications are an overt way to get users’ attention. Google’s Firebase Cloud Messaging API lets app developers send push notifications beyond Chrome to other browsers. Facebook launched a similar capability in its Analytics for Apps solution that lets developers create customizable push campaigns in-app. Desktop push notifications is a new strategy some media companies are embracing to regain control from the platforms that distribute their news. “It’s our feed,” said Anthony Sessa, VP of product and engineering at Mic. “It’s not a black box like the Facebook algorithm. We can drive the conversation the way we want at the time we want.” More at Digiday.


AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

But Wait, There’s More!

You’re Hired!

Must Read

Comic: TFW Disney+ Goes AVOD

Disney Expands Its Audience Graph And Clean Room Tech Beyond The US

Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.